Workflow
本田GT
icon
Search documents
掌舵广汽百日,冯兴亚点燃的“三把火”
Nan Fang Du Shi Bao· 2025-05-30 01:32
三个多月前,随着广汽集团正式告别曾庆洪时代,55岁的冯兴亚接棒董事长一职。在他上任前,广汽集 团正面临合资板块失速、自主品牌承压、价格战吞噬利润的三重困境。冯兴亚以"番禺行动"为核心推动 全面改革,聚焦战略调整、组织优化和技术突破,同时面临合资转型、盈利压力及市场合规等挑战。掌 舵百日以来,他烧起的"三把火",能否带领广汽集团破局? 百日变革:番禺行动后点燃"三把火" 去年广州车展上,广汽集团正式宣布展开三年番禺行动,成为该集团打翻身仗的战略纲领。 临危受命,冯兴亚很清楚时不待人。上任后,迅速推进"番禺行动",将总部从广州市区CBD迁至番禺, 推动研发与市场深度融合。同时,集团成立四大本部,启动IPD(集成产品开发)及数字化变革项目。 此外,迅速推行干部竞聘上岗与任期制。南都·湾财社记者注意到,冯兴亚多次在公开场合强调"要让听 见炮火的人决策"。 广汽集团开始了组织重构,展开新一轮自主品牌研产销一体化改革,成立跨领域共享中心,覆盖产品、 采购、财务及营销等方面,实现研产供销统一调度。 "番禺行动之所以要对旗下自主品牌三个子品牌之间重新进行整合,就是因为之前这些品牌之间,各自 调性缺乏统一管理,大家都在争取同一 ...
面对中国电动汽车市场的蛋糕,日系车企打出了明牌
Di Yi Cai Jing Zi Xun· 2025-05-01 09:33
"过去的一年对于本田中国来说是艰难的一年,现在我们正处于过渡期。我们有必要增加和本地供应 商、本地厂家的合作,以开发对中国市场更有优势的产品。"2025年上海车展上,本田中国本部长五十 岚雅行接受包括第一财经记者采访时如是说道。 回顾2024年,本田、丰田、日产等一批日系车企在中国市场销量均出现下滑,市场份额降至11.2%,较 2023年下降3.2个百分点。随着中国新能源汽车自主品牌市场份额稳步提升,以燃油车为销量支柱的日 系车在华销量已连续2年出现下滑,加速融入中国电动汽车市场已经成为日系车企在华战略的共识。 日系车在华加速推出电动汽车 今年春节假期后,日系车企在华推出的首款电动汽车东风本田S7官方指导起售价为25.99万元,但当广 汽本田P7起售价下探至19.99万元后,东风本田S7限时起售价也同步降至19.99万元。类似的,广汽丰田 铂智3X起售价为10.98万元,较同级别的自主品牌广汽埃安第二代AION V起售价还降低了2万元。定位 B级轿车的东风日产N7官方起售价仅11.99万元,东风日产相关人士表示:"这个起售价肯定是亏本的, 但是单车亏多少不便透露。"在以价换量的攻势下,上述部分日系合资品牌推出 ...
加速智电转型 广汽本田全动力矩阵亮相上海车展
以P7为例,广汽本田开发区新能源工厂用最严苛的品质标准打造最值得信赖的智电车型,树立新能源 行业的价值新基准,集合了30多项全球领先、50多项国内领先、近60项Honda全球首次应用的工艺,再 创"数智·零碳"新标杆。 此次车展上,Honda表示,将充分融合中国电动化智能化的发展速度和技术优势,推动技术和产品升级 进化。在智能化领域,计划今后在中国市场销售的所有新车均将搭载应用领航辅助驾驶技术;将和业界 领先的Momenta公司合作,共同研发基于端到端大模型的量产辅助驾驶解决方案。 同时,广汽本田GT将率先搭载Momenta的量产辅助驾驶技术,并接入DeepSeekAI大模型技术。P7也将 通过OTA(中文?)升级率先接入DeepSeek AI大模型技术。在电动化领域,深化与宁德时代的全面战 略合作,共同推进开发Honda首个磷酸铁锂电池和CTB电池一体化技术,将从基于云驰架构打造的第三 款车型开始搭载。 随着新能源汽车的市场渗透率持续攀升,应用场景更加丰富,电动汽车的品质问题日益受到更多关注。 广汽本田凭借可靠的品质、硬核的技术和人车合一的驾趣,一直陪伴着千万用户,并赢得了一致的好口 碑。广汽本田融合Hon ...
首发四款新车,聚焦四大出行场景,广汽集团“番禺行动”初显成效|聚焦2025上海车展
Hua Xia Shi Bao· 2025-04-28 12:31
华夏时报(www.chinatimes.net.cn)记者 田野 于建平 上海报道 4月23日,广汽集团携旗下广汽昊铂、广汽传祺、广汽埃安、广汽领程等整车品牌亮相2025上海车展,并首发四款 新车。 广汽集团董事长、总经理冯兴亚在车展发布会上表示,新能源汽车行业进入智能化下半场,对企业的数据处理能 力和算力、算法提出了更高要求,向科技型企业转型是广汽集团的战略目标。 为此,广汽集团于此次车展上正式发布广汽星灵AI全景图,聚焦"天、人、家、车"四大场景,构建"AI+"全场景智 行新生态。 构建全场景出行方案 本次车展上,广汽集团旗下四款全新车型全球首发。自主品牌方面,广汽埃安携手滴滴自动驾驶,共同推出了首 款具备全球化适应能力的前装量产L4级高度自动驾驶车。该车型预计今年年底量产下线,明年会逐步在广州和北 京的部分区域进行示范运营。广汽传祺与华为乾崑、宁德时代联合开发的传祺向往首款9系旗舰SUV——广汽传祺 向往S9也在本次车展首发亮相。该车型搭载了最新的乾崑智驾ADS 4和鸿蒙座舱HarmonySpace 5,将于2025年第 三季度正式上市。广汽昊铂在本次车展上推出全新猎装概念车EARTH大地。商用车领域, ...
广汽集团 | 2025Q1:销量盈利承压 静待改革成果显现【民生汽车 崔琰团队】
汽车琰究· 2025-04-28 00:48
利润端: 2025Q1扣非归母净利润为-8.9亿元,同比/环比分别为-229.9%/-64.0%。利润转负主要受影响于汽车销量下滑、市场竞争加剧、促销投入加大、政府补助同 比减少等综合所致。 费用端: 2025Q1销售/管理/研发/财务费用率分别为6.3%/5.6%/-1.4%/1.9%,同比分别为0.4pts/0.9pts/-1.1pts/0.2pts,环比分别为3.4pts/2.0pts/-1.0pts/-0.5pts。 01 事件概述 公司发布2025Q1业绩:2025Q1营业总收入为198.8亿元,同比/环比为-7.8%/-39.8%;2025Q1归母净利润-7.3亿,同比/环比转负;2025Q1扣非归母净利润为-8.9亿 元,同比转负,环比减亏64.0%。 ► 营收短期承压 单车ASP有所上升 收入端: 2025Q1营业总收入为198.8亿元,同比/环比分别为-7.8%/-39.8%。 ► 合资整体承压 自主小幅下滑 公司2025Q1批发合计37.1万辆,同比-9.4%。分品牌来看,合资品牌方面,广汽本田205Q1批发9.3万辆,同比-20.7%;广汽丰田2025Q1批发16.2万辆,同比+3.6% ...
广汽集团(601238):系列点评十一:2025Q1销量盈利承压,静待改革成果显现
Minsheng Securities· 2025-04-27 11:26
Investment Rating - The report maintains a "Recommended" rating for the company, with a target price of 8.04 CNY per share, corresponding to a PB of 0.7 for the years 2025-2027 [6][3]. Core Views - The company reported a total revenue of 19.88 billion CNY in Q1 2025, reflecting a year-on-year decrease of 7.8% and a quarter-on-quarter decrease of 39.8%. The net profit attributable to shareholders was -730 million CNY, indicating a significant decline compared to the previous year [1][2]. - The company is facing short-term revenue pressure, but the average selling price (ASP) per vehicle has increased. The decline in profits is attributed to decreased vehicle sales, intensified market competition, increased promotional spending, and reduced government subsidies [1][2]. - The company is focusing on smart driving technology as a core strategy and is expanding its battery swap station network in collaboration with CATL. This dual approach aims to drive the company out of its current operational downturn [3][2]. Summary by Sections Revenue and Profitability - In Q1 2025, the total revenue was 19.88 billion CNY, down 7.8% year-on-year and 39.8% quarter-on-quarter. The net profit attributable to shareholders was -730 million CNY, with a non-recurring net profit of -890 million CNY, marking a year-on-year decline of 229.9% [1][2]. - The sales, management, R&D, and financial expense ratios were 6.3%, 5.6%, -1.4%, and 1.9%, respectively, showing year-on-year changes of 0.4pts, 0.9pts, -1.1pts, and 0.2pts [1]. Sales Performance - The total wholesale volume in Q1 2025 was 371,000 vehicles, a decrease of 9.4% year-on-year. The breakdown shows that GAC Honda sold 93,000 vehicles (-20.7%), GAC Toyota sold 162,000 vehicles (+3.6%), GAC Trumpchi sold 69,000 vehicles (-19.0%), and GAC Aion sold 47,000 vehicles (-3.6%) [2][3]. Strategic Initiatives - The company has launched several new electric vehicle models and is enhancing its product matrix to better position itself in the new energy and intelligent vehicle sectors. This includes the introduction of various electric SUVs and sedans [2]. - The strategic partnership with CATL aims to implement battery swap standards across more models and expand the battery swap station network, which is expected to support the company's recovery [3]. Financial Forecast - The projected revenues for 2025, 2026, and 2027 are 124.69 billion CNY, 144.15 billion CNY, and 167.35 billion CNY, respectively. The net profit attributable to shareholders is expected to be 875 million CNY, 1.15 billion CNY, and 2.37 billion CNY for the same years [5][9].
广汽集团:毛利率短期承压,继续深化与华为合作-20250427
Orient Securities· 2025-04-27 01:23
Investment Rating - The report maintains a "Buy" rating for the company with a target price of 8.82 CNY, based on an estimated EPS of 0.49 CNY for 2025 and a comparable company PE average of 18 times [3][6]. Core Insights - The company's gross margin is under short-term pressure, and it continues to deepen its collaboration with Huawei [2][9]. - The first quarter performance met expectations, with a revenue of 19.65 billion CNY, a year-on-year decline of 7.9%, and a net profit attributable to the parent company of -0.732 billion CNY, compared to 1.22 billion CNY in the same period last year [9]. - The company is accelerating the transformation of its joint venture brands towards electrification and intelligence, with significant new product launches expected to enhance market competitiveness [9]. - The company is pushing internal reforms for its self-owned brands and deepening cooperation with Huawei, aiming for a cost reduction of approximately 10% by 2025 [9]. Financial Summary - The company's projected financials for 2023A to 2027E show a revenue decline in 2024A to 106.798 billion CNY, followed by a recovery to 116.686 billion CNY in 2025E, with a CAGR of 7.9% from 2025E to 2027E [5][10]. - The gross margin is expected to improve from 5.8% in 2024A to 7.5% in 2027E, while the net profit margin is projected to stabilize around 3.7% by 2027E [5][10]. - The company anticipates a significant recovery in net profit attributable to the parent company, from 0.824 billion CNY in 2024A to 5.016 billion CNY in 2027E, reflecting a strong rebound in profitability [5][10].