Financial Performance - Company reported a revenue increase of 3.3% to 14.82 billion yuan, with a gross profit rise of 2.5% to 7.41 billion yuan, resulting in a gross margin of 50% [1] - Net profit attributable to equity holders reached 1.74 billion yuan, with a net profit margin of 11.7% [1] - As of June 30, total cash and cash equivalents amounted to 11.8 billion yuan, an increase of 4.3 billion yuan compared to the end of 2024 [1] Market Competition and Strategy - Company acknowledges intense market competition but views it as an opportunity to enhance brand and product competitiveness for sustainable growth [3] - Emphasis on deepening core categories such as running, basketball, and cross-training while exploring new sports categories like outdoor and pickleball [9] Product Performance - Footwear remains the main revenue pillar, with a 5% increase in shoe product revenue, accounting for 56% of total revenue [7] - Retail sales in running and cross-training categories grew by 15%, contributing to 67% of total retail sales [4] R&D and Technological Investment - Company has invested over 3.8 billion yuan in R&D over the past decade, with an 8.7% increase in R&D spending in the first half of 2025 [8] - The introduction of "super" technology in products like the "Yueying 5PRO" running shoes has been well-received in the market [8] Brand Development and Partnerships - Strategic partnership with the Chinese Olympic Committee aims for long-term brand development and exposure in major international events from 2025 to 2028 [12][13] - Company plans to enhance marketing activities and product launches in alignment with its partnership with the Chinese Olympic Committee [13]