Core Viewpoint - Zhenjiu Lidu has demonstrated resilience and adaptability in a challenging market, achieving steady growth in revenue and profit while transitioning from scale expansion to value cultivation in the face of industry-wide downturns [3][10]. Financial Performance - In 2024, Zhenjiu Lidu achieved revenue of 7.07 billion yuan, a year-on-year increase of 0.5%, and an adjusted net profit of 1.68 billion yuan, up 3.3% [1]. - The gross margin improved to 58.6%, and the adjusted net profit margin rose to 23.7%, both up by 0.6 percentage points year-on-year [1][5]. - Operating cash flow reached 780 million yuan, reflecting a significant growth of 116.3% [1]. Market Position - Zhenjiu Lidu has maintained its position as the ninth largest listed liquor company in China for two consecutive years and is recognized as the first listed liquor company in Hong Kong [1][3]. - The company has successfully navigated the challenges of the 2024 liquor market, which has seen a decline in consumption demand across various price segments [3][10]. Strategic Shift - The company has shifted its focus from "scale expansion" to "value cultivation," emphasizing high-quality development and optimizing its product, capacity, and market strategies [3][10]. - Zhenjiu Lidu has implemented a major product strategy, concentrating on core products like Zhen 15 and Zhen 30, while reducing low-margin products [5][6]. Product and Brand Development - The flagship brand Zhenjiu generated revenue of 4.48 billion yuan, accounting for 63.4% of total revenue, while Lidu contributed 1.31 billion yuan, representing 18.6% [5]. - The revenue share of mid-to-high-end products has increased to 67% [5]. Channel Strategy - Zhenjiu Lidu employs a dual strategy of deepening domestic market penetration while expanding internationally, with significant growth in high-end liquor sales [6][10]. - The company has entered markets in Malaysia, Singapore, and Australia, enhancing its international presence [6]. Industry Recognition - Zhenjiu Lidu has been recognized as one of the top three private liquor companies in China and the fourth largest sauce liquor brand, following Moutai, Xijiu, and Langjiu [8][10]. - The company has been listed among the "Top 500 Most Valuable Brands in China," ranking third among sauce liquor brands [12].

Core Viewpoint - Zhenjiu Lidu has demonstrated robust growth since its listing as the first Hong Kong stock liquor company in 2023, achieving a revenue of 7.07 billion yuan in 2024, a year-on-year increase of 0.5%, and an adjusted net profit of 1.68 billion yuan, up 3.3% [2][3] Financial Performance - From 2020 to 2024, adjusted net profit surged from 520 million yuan to 1.68 billion yuan, marking a 223% increase over four years [3] - In 2024, the gross margin reached 58.6%, with an adjusted net profit margin of 23.7%, both showing a year-on-year increase of 0.6 percentage points [3] Market Strategy - The company focuses on two core products, Zhen 15 and Zhen 30, and has introduced high-end products that have received positive market feedback [5] - Zhenjiu Lidu is expanding production capacity in Guizhou, Hunan, and Jiangxi, with a storage of 100,000 tons of quality base liquor and a production capacity of 44,000 tons [7] Brand Development - The company employs a multi-brand strategy, leveraging its quality production and cultural attributes to enhance brand influence [7] - Zhenjiu Lidu has successfully entered international markets, including Hong Kong, Malaysia, Singapore, and Australia, and collaborates with China Duty Free Group to expand its reach [10] Social Responsibility and Sustainability - Zhenjiu Lidu has received multiple awards for its green initiatives, including recognition as a "National Green Factory" [13] - The company actively engages in social responsibility projects, contributing over 17.9 million yuan to various causes and supporting rural development through agricultural partnerships [15] Industry Context - The liquor industry is undergoing structural adjustments, with Zhenjiu Lidu's growth reflecting a broader trend of differentiation among companies [16] - The company emphasizes a long-term strategy focused on quality improvement, channel optimization, and social responsibility, positioning itself as a leader in the evolving market landscape [16]