2025.06. 30 本文字数：2764，阅读时长大约5分钟 作者 | 第一财经 陈姗姗 43617人！6月29日晚上，昆山奥体中心的球场大屏上打出的这一数字，意味着"苏超"单场观众人 数再破纪录。 在昆山奥体中心所进行的比赛是"苏超"第五轮，苏州队在主场迎战扬州队，这座去年才对外开放的 专业球场最多可容纳4.5万人，当晚来"观战"的球迷几乎坐满了全场。 在比赛现场，负责维护赛场秩序的安保人员告诉第一财经记者，截至目前，昆山奥体中心一共举办过 两场足球赛，一场是"苏超"，另一场就是去年的全国足协超级杯决赛，两场比赛的火爆程度"不相上 下"。 这个夏天，"苏超"在全国范围内掀起了一股"草根"足球的热潮，而在2023年，远在贵州的一个小县 城榕江，是率先将草根足球"踢"上热搜的城市。三年来的赛事举办，已经让榕江县从全国最后一批 脱贫县，一跃成为GDP百亿县。 而榕江县举办"村超"要达到的目标，并不止于此。 三年"村超"的变与不变 就在苏州与扬州对阵的同一天，江苏的另一座城市常州市委常委会召开会议，研究了《常州市足球高 质量发展三年行动计划（2025—2027年）》，提出要大力发展青少年足球，加强校园足球普及推 ...

Core Insights - The "Village Super League" (村超) has gained significant popularity in China, particularly in Guizhou province, where it has transformed local communities and economies [3][5][11] - The league has expanded from 20 teams in its first year to 108 teams in 2023, attracting participation from over 1,300 teams nationwide and international players [5][11] - The initiative aims to integrate sports with local culture and tourism, significantly boosting visitor numbers and local economic growth [11][12] Group 1: Growth and Popularity - The "Village Super League" has become a national phenomenon, with record attendance of 43,617 at a recent match in Kunshan [1][3] - The league's success has led to the establishment of a comprehensive football development plan in Changzhou, aiming for high-quality football growth [4] - The league has also inspired local governments to create long-term football development strategies, such as the 2025-2035 plan in Rongjiang County [4][12] Group 2: Economic Impact - The league has significantly increased tourism, with Rongjiang County attracting over 760 million visitors in 2023 and 940 million in 2024, leading to substantial revenue growth [11] - Local businesses have benefited from increased foot traffic and sales, with tourism revenue reaching 83.98 billion yuan in 2023 and projected to grow to 108.03 billion yuan in 2024 [11] - The league has also fostered local agricultural products, with new processing facilities established to enhance the value of local crops [10][11] Group 3: Community Engagement - The league has engaged over 20,000 local residents as cheerleaders and performers, creating a vibrant community atmosphere around matches [6][8] - Cultural performances and local food offerings during matches have attracted more visitors, enhancing the overall experience [6][8] - The initiative has led to the formation of a "Village Super League" fan association, further solidifying community involvement [8] Group 4: Future Aspirations - The Rongjiang government has set ambitious goals for football development, aiming to increase student participation in school football leagues significantly by 2030 [12] - Plans are in place to establish a "Village Super League" team to compete internationally, with aspirations to participate in a "Village Super World Cup" by 2028 [8][12] - The league's model aims to create a sustainable ecosystem that supports local sports, culture, and economy, fostering a new generation of football talent [12]