转自：贵州日报 黔南州三都自治县中和镇，"村马"赛场上骑 手策马奔腾。 尹刚 摄 着苗族服饰的"村T"小模特自信地走上舞台，与观众击掌。贵州日报天眼新闻记者 吴蔚 摄 一名身 贵州日报天眼新闻记者 明雪 群山叠翠藏文脉，乡野焕新聚动能。近日，2025全国文旅品牌国际传播交流大会在北京召开，贵州省黔 东南州的"村BA"（台江县）、"村超"（榕江县）、"村T"（凯里市）入选2025中国文旅品牌出海百强案 例。 2024年7月，三都"美丽乡村速度赛马联赛"开赛，县内87个行政村参与角逐，全网流量超3亿次，被网友 称为贵州"村马"。黎平"村歌"以侗族大歌为内核，用无伴奏合唱惊艳来自四面八方的游客，肇兴侗寨因 此获评"国际音乐艺术村"。"村T"则让苗绣、蜡染等非遗技艺走上时尚舞台，年近八旬的苗绣艺人潘玉 珍从苗侗风情园的露天秀场，一步步走进伦敦时装周，让民族美学惊艳世界。此外，荔波"村GT"将汽 车漂移与小七孔山水相融，印江"村戏"以傩戏、花灯戏、土家族摆手舞等为核心打造沉浸式体验…… 在"山地公园省"贵州，从"村BA"的热血赛场到"村歌"的天籁之音，从"村T"的时尚秀场到"村马"的追风 赛道，一系列"村字号"IP涌现 ...

Core Points - The event "2025 Shanghai 'Four Seasons Village Song' - Autumn Village Song Performance" and the Yangtze River Delta Dialect Song Conference showcased the cultural achievements of rural revitalization in the Yangtze River Delta region [1][3] - The performances featured local folk arts from Shanghai and neighboring provinces, highlighting the unique cultural resources of the Yangtze River Delta [2][6] Group 1 - The event opened with a group song "Welcome to Jinshan," featuring various artistic forms such as solo, group singing, and situational performances [2] - The performances included traditional songs from different areas, such as Jinshanwei's Tian Mountain songs and modern interpretations of folk music, showcasing the diverse cultural heritage of the region [2][6] - The event attracted tourists who appreciated the integration of culture and tourism, enhancing their understanding of the local customs and traditions [6] Group 2 - The event is part of Shanghai's response to the Yangtze River Delta integration development strategy, aiming to enrich the cultural life of the community and strengthen local identity [6][7] - Jinshan District is exploring a unique path for rural revitalization, integrating rural tourism with local culture, and promoting a "Village Song + Tourism" model [7] - The event was organized by various cultural institutions, indicating a collaborative effort to promote cultural exchange and tourism in the region [8]

Group 1 - The "village brand" cultural and sports activities in Guizhou have significantly increased local engagement and economic activity, transforming the atmosphere in rural areas during the National Day holiday [1][2] - The popularity of events like the "Village Basketball Association" (BA) has led to a substantial increase in local business revenues, with daily sales in a local grocery store rising from around 100 yuan to over 1,000 yuan [2] - The youth return rate for entrepreneurship and employment in Taijiang County is projected to rise from less than 30% in 2021 to over 70% by the end of 2024, indicating a positive trend in local economic development [2] Group 2 - Traditional cultural practices are being revitalized, as seen in the case of a local graduate who integrated traditional Miao embroidery and wax dyeing into modern fashion, resulting in over 12 billion views online [2] - The emergence of new industries, such as equestrian training and horse trading in the San Dou Water Autonomous County, showcases the development of a comprehensive industry chain that includes breeding, training, events, and cultural tourism [3] - Economic indicators in Rongjiang County are improving, with online sales of agricultural products increasing by over 87% and collective economic income rising from 58.9 million yuan in 2022 to 121 million yuan in 2024, reflecting a threefold increase in operational income [3]

Core Insights - The article highlights the emergence and popularity of "village-themed" cultural and sports activities in Guizhou, which have redefined rural development and integrated traditional culture with modern entertainment [8][10][19] Group 1: Overview of "Village-themed" Activities - The "Village BA" basketball competition and "Village Super" football league have gained national attention, with the finals set to take place in Guizhou [8] - The "Village Horse Racing" event has attracted over 2,000 horses, showcasing local traditions [8] - The "Village T" fashion show has successfully promoted Guizhou's ethnic costumes, with significant online engagement [14][19] Group 2: Cultural and Economic Impact - These activities are rooted in local traditions, such as football in Yongjiang dating back to the 1940s and horse racing as a longstanding custom in the water ethnic group [9][15] - The integration of sports with ethnic culture and tourism has transformed local economies, with the "Village Super" generating over 13 billion yuan in revenue [19] - The "Village T" initiative has attracted over 500,000 tourists, contributing 2.5 billion yuan to the local economy [14] Group 3: Community Involvement and Government Support - Community engagement is crucial, with local residents actively participating in organizing events and showcasing their culture [13][20] - Government support has been instrumental in facilitating these initiatives, ensuring safety and promoting long-term planning [13][19] - The success of these events has led to the creation of over 7,700 new business entities in the region [19] Group 4: Future Prospects - The "Village-themed" activities are expected to continue evolving, with plans to further integrate local industries and enhance cultural confidence [16][17] - The potential for these initiatives to expand beyond local borders is evident, as they have already gained international recognition [17][20]

Core Viewpoint - The cultural and tourism sectors in China have experienced significant growth and development during the "14th Five-Year Plan" period, with a focus on high-quality integration and service enhancement [2][3]. Group 1: Cultural and Tourism Development - The cultural industry is projected to achieve a revenue of 19.14 trillion yuan in 2024, representing a 37.7% increase from 2020, with the number of large-scale cultural enterprises rising to 78,000, an increase of 13,000 [2]. - Domestic tourism reached a record high in the first half of 2025, with 3.15 trillion yuan spent by 3.285 billion travelers [2]. - The integration of culture and tourism has become a key focus, enhancing the quality and efficiency of development, and leading to innovative tourism experiences such as "cultural travel" and "museum tours" [2]. Group 2: Market Regulation and Order - The Ministry of Culture and Tourism is implementing comprehensive regulations to maintain a healthy market order, including real-name ticket purchases for large performances and addressing issues like unreasonable low-price tours and forced shopping [3]. - Future efforts will focus on further integrating cultural and tourism sectors at higher levels to better meet public demand for quality experiences [3]. Group 3: Artistic Creation and Promotion - The period has seen a flourishing of artistic creation, with improved support mechanisms and a focus on producing high-quality works that resonate with the public [4]. - Major artistic projects have been launched, including the impactful musical "Justice Prevails," which received widespread acclaim [4]. - Initiatives to promote art include various festivals and events, enhancing public engagement and appreciation of the arts [4][5]. Group 4: Public Cultural Services - The standardization and equalization of public cultural services have progressed, with over 3,248 public libraries and nearly 44,000 cultural institutions established nationwide by the end of 2024 [7]. - The government is enhancing accessibility to cultural services, encouraging community participation, and facilitating a shift towards a model where the government leads and society participates [7][8]. - In 2024, approximately 81,700 community cultural events were held, attracting 262 million participants, indicating a vibrant cultural atmosphere [7].

Group 1 - The "May Day" holiday saw strong consumer activity, with domestic travel reaching 314 million trips, a year-on-year increase of 6.4%, and total spending of 180.27 billion yuan, up 8.0% [1] - The performance of the live entertainment sector was notable, with 33,500 performances and box office revenue of 2.16 billion yuan, reflecting a 3.6% increase [1] - Museums experienced record attendance, welcoming over 60.49 million visitors, a 17% increase compared to the previous year [2] Group 2 - Various regions enhanced their service offerings, with some areas reporting over 120% growth in sales of food, cultural products, and accommodation during the holiday [3] - The overall sales revenue in consumption-related industries grew by 15.2%, driven by strong demand for home appliances and jewelry [3] - Payment transactions processed by UnionPay and NetUnion reached 23.439 billion, totaling 7.64 trillion yuan, marking increases of 20.49% and 3.21% respectively [3] Group 3 - The number of inbound and outbound travelers reached 10.896 million, with foreign visitors increasing by 43.1% to 1.115 million [4] - The implementation of visa-free entry and other policies contributed to a 72.7% increase in foreign visitors utilizing visa exemptions [4] - The express delivery industry saw over 4.8 billion packages handled during the holiday, reflecting a growth of over 20% [4]