Core Insights - The "village brand" sports events in Guizhou are significantly boosting local tourism and consumption, attracting thousands of visitors and generating substantial economic activity [3][5][7] Group 1: Event Impact - The 2026 Fourth Guizhou "Village Super" event attracted tens of thousands of spectators, with over 2,700 matches held since May 2023, bringing in more than 26 million visitors and generating nearly 30 billion RMB in tourism revenue [3][5] - The "Village GT" series is set to continue its growth, with plans for over 40 events in the first half of 2026, integrating sports with local tourism and agricultural promotion [7][8] Group 2: Economic Growth - The influx of visitors due to these events has led to a significant increase in local consumption, with a reported 13.59% rise in total tourist numbers and a 9.28% increase in tourism revenue during the New Year period [5] - Local businesses, such as restaurants and accommodations, are thriving, with a notable increase in overnight visitors by 10.15% [5] Group 3: Long-term Development - The "village brand" events are evolving from short-term attractions to sustainable economic drivers, fostering a continuous cycle of tourism and local business growth [7][8] - The integration of sports with local culture and tourism is creating new business opportunities, such as automotive services and outdoor equipment rentals, further enhancing the local economy [7]

Core Viewpoint - The article highlights the emergence of various "village-themed" cultural and sports brands in Guizhou, China, which are revitalizing rural areas and contributing to economic growth through tourism and cultural exchange [5][6][10]. Group 1: Cultural and Sports Brands - The "village-themed" brands such as "Village BA," "Village Super," "Village T," and "Village Horse" have gained popularity, showcasing local culture and traditions while attracting significant attention and participation [5][6][9]. - "Village BA," a rural basketball event, has transformed into a cultural phenomenon, with its roots tracing back to 1936, and has become a vibrant part of local culture [6][8]. - "Village Super" has led to the establishment of nearly 9,000 new businesses in Rongjiang County, with tourism revenue exceeding 27 billion yuan, demonstrating the economic impact of these events [6][8]. Group 2: Economic Impact - The "Village Horse" racing event attracted over 16 million visitors in 2023, generating significant tourism revenue and creating job opportunities for over 30,000 people [9]. - The economic transformation in Rongjiang County is evident, with collective income rising from 41.41 million yuan in 2020 to 121 million yuan in 2024, benefiting over 12,000 individuals [8][9]. - The integration of cultural events with local industries has led to increased income for villagers, with average annual income rising from 14,000 yuan to 24,000 yuan in Taipan Village [8]. Group 3: Cultural Exchange and Global Reach - The "Village BA" event has gained international recognition, attracting teams from 62 countries and generating over 1.3 trillion views online, showcasing its global appeal [10][11]. - "Village T" has represented ethnic fashion on international stages, including the Osaka Expo and Paris Fashion Week, highlighting the cultural significance of traditional crafts [11]. - "Village Song," centered around the Dong ethnic group's music, has facilitated cross-cultural exchanges, with performances reaching audiences in various countries [11].

Group 1 - The core concept of the news highlights the successful integration of sports, culture, and tourism in Guizhou, particularly through events like "Village GT" and "Village Super" which enhance local economic development and community engagement [1][2]. - The "Village GT" event in Libo County showcased thrilling performances by drivers and promoted local products, such as honey pomelo, through a model that combines events with agricultural sales [1]. - Guizhou's "Village Super" initiative has attracted over 23 million visitors and generated more than 27 billion yuan in tourism revenue since its inception, significantly boosting local employment and collective economic income [2]. Group 2 - The development report from Guizhou University emphasizes the importance of grassroots football culture, local traditions, and e-commerce in fostering the "Village Super" phenomenon, which reflects a new model for rural revitalization [2]. - The integration of supporting industries like hospitality, dining, and cultural products into rural areas is creating job opportunities and enhancing economic benefits for local communities [4]. - Guizhou's plan for 2025-2027 aims to cultivate ten internationally influential sports events and develop diverse tourism and sports integration projects, further enriching the cultural and tourism landscape [4].