转自：贵州日报 黔南州三都自治县中和镇，"村马"赛场上骑 手策马奔腾。 尹刚 摄 着苗族服饰的"村T"小模特自信地走上舞台，与观众击掌。贵州日报天眼新闻记者 吴蔚 摄 一名身 贵州日报天眼新闻记者 明雪 群山叠翠藏文脉，乡野焕新聚动能。近日，2025全国文旅品牌国际传播交流大会在北京召开，贵州省黔 东南州的"村BA"（台江县）、"村超"（榕江县）、"村T"（凯里市）入选2025中国文旅品牌出海百强案 例。 2024年7月，三都"美丽乡村速度赛马联赛"开赛，县内87个行政村参与角逐，全网流量超3亿次，被网友 称为贵州"村马"。黎平"村歌"以侗族大歌为内核，用无伴奏合唱惊艳来自四面八方的游客，肇兴侗寨因 此获评"国际音乐艺术村"。"村T"则让苗绣、蜡染等非遗技艺走上时尚舞台，年近八旬的苗绣艺人潘玉 珍从苗侗风情园的露天秀场，一步步走进伦敦时装周，让民族美学惊艳世界。此外，荔波"村GT"将汽 车漂移与小七孔山水相融，印江"村戏"以傩戏、花灯戏、土家族摆手舞等为核心打造沉浸式体验…… 在"山地公园省"贵州，从"村BA"的热血赛场到"村歌"的天籁之音，从"村T"的时尚秀场到"村马"的追风 赛道，一系列"村字号"IP涌现 ...

Core Insights - The rise of "village-themed" cultural and sports activities, such as "Village BA" and "Village Super", reflects a growing trend in rural areas, showcasing local traditions and engaging community participation [1][5][6] - In 2024, over 2.2 million rural cultural and sports events are expected to be held nationwide, with more than 2,200 events attracting over 100,000 online views [1][2] - The popularity of these activities is driven by a combination of government support, cultural heritage, and the desire for community engagement [5][6][7] Summary by Sections Village Activities and Economic Impact - "Village BA" has gained significant attention, moving from local enjoyment to a national stage, increasing interest in rural basketball and sports participation among youth [4][9] - Events like "Village Run" have boosted local economies, with hotel occupancy rates reaching 80% during events and generating substantial tourism revenue [4][6] Cultural Significance and Community Engagement - The participation rate in rural cultural activities exceeds 70%, with farmers becoming the main performers rather than mere spectators [2][4] - The integration of traditional cultural elements into these activities fosters a sense of pride and identity among rural residents [6][7] Digital Infrastructure and Promotion - The success of "Village BA" is attributed to effective digital marketing, with nearly 8,000 events achieving significant online visibility during the 14th Five-Year Plan period [6][8] - The use of social media has allowed these activities to transcend geographical limitations, reaching a broader audience [6][8] Future Development and Sustainability - To maintain the momentum of "village-themed" activities, there is a need for professional training and talent development in cultural and sports sectors [11] - Experts suggest creating unique local programs and collaborative cultural zones to enhance the diversity and appeal of rural events [11][12]

Core Insights - The core viewpoint emphasizes the importance of integrating特色农产品 (specialty agricultural products) and乡村旅游 (rural tourism) for rural revitalization in China, as highlighted by President Xi Jinping [1] Group 1: Rural Tourism Development - The rural tourism market in China has been thriving this year, with a total of 707 million visitors and revenue of 412 billion yuan in the first quarter [2] - The "May Day" and "Duanwu" holidays saw continued popularity in rural tourism, becoming a significant highlight of holiday consumption [2] - Various regions are innovating rural tourism models, upgrading products, and optimizing services to capture development opportunities [2] Group 2: Cultural and Economic Integration - The integration of agriculture and tourism is being emphasized, with regions like 奇台县 (Qitai County) leveraging their agricultural landscapes to attract tourists [2] - New industries and business models are emerging, such as乡村避暑游 (rural summer vacation) and乡村康养游 (rural health tourism), contributing to local employment and economic growth [2] - The development of "village brands" like "村晚" (village evening shows) and "村咖" (village cafes) is enhancing the income potential for farmers [2] Group 3: Infrastructure and Accessibility - By the end of 2024, over 30,000 towns and 500,000 villages in China are expected to have paved roads, with rural tap water coverage reaching 94% and sanitary toilet coverage around 75% [3] - The rapid deployment of digital infrastructure in rural areas, including internet and mobile payment systems, is improving the comfort and convenience of rural tourism [3] - The number of key rural tourism villages and towns has reached 1,399 and 198 respectively, injecting new vitality into rural revitalization efforts [3]