转自：贵州日报 近年来，印江自治县坚持"文化搭台、群众唱戏、政府服务"的思路，构建了"县统筹、乡组织、村参 与"的三级联动机制，充分激发群众的文化创造力。在政府引导下，群众积极挖掘本土故事，自编自导 自演，使傩戏、石阡说春、古法造纸等一批传统技艺从"养在深闺"成功走向大众视野。 "'村戏'活动我每期都看，算下来已看了上百个节目，其中大多是我们本地的，很好看。"家住印江自治 县龙津街道的邵尧林感慨道，"如果没有这个平台，平时很难看到这些精彩演出。每次观看都像一场与 历史的对话，'村戏'不仅是演出，更是寄托了我们对家乡的情感。" 群众的热烈反响，正是印江深耕"村戏"平台、激活乡土文化的生动体现。随着村民从田间走向舞台，群 众的文化自觉、自信与自豪感显著增强，传统文化在新时代焕发出勃勃生机。通过参与编排与演出，既 展示了参演者的才华，也加深了对本土文化的理解，满足了群众对高质量精神文化生活的期盼。 "这种由内而外的文化觉醒，让更多人主动加入到传统技艺的保护传承中。"印江自治县委宣传部副部长 邓波表示，"村戏"活动还促进了跨区域的文化交流，在潜移默化中推动了基层治理与乡风文明建设。 贵州日报天眼新闻记者 万芬 1月3 ...

Core Viewpoint - The article highlights the emergence of various "village-themed" cultural and sports brands in Guizhou, China, which are revitalizing rural areas and contributing to economic growth through tourism and cultural exchange [5][6][10]. Group 1: Cultural and Sports Brands - The "village-themed" brands such as "Village BA," "Village Super," "Village T," and "Village Horse" have gained popularity, showcasing local culture and traditions while attracting significant attention and participation [5][6][9]. - "Village BA," a rural basketball event, has transformed into a cultural phenomenon, with its roots tracing back to 1936, and has become a vibrant part of local culture [6][8]. - "Village Super" has led to the establishment of nearly 9,000 new businesses in Rongjiang County, with tourism revenue exceeding 27 billion yuan, demonstrating the economic impact of these events [6][8]. Group 2: Economic Impact - The "Village Horse" racing event attracted over 16 million visitors in 2023, generating significant tourism revenue and creating job opportunities for over 30,000 people [9]. - The economic transformation in Rongjiang County is evident, with collective income rising from 41.41 million yuan in 2020 to 121 million yuan in 2024, benefiting over 12,000 individuals [8][9]. - The integration of cultural events with local industries has led to increased income for villagers, with average annual income rising from 14,000 yuan to 24,000 yuan in Taipan Village [8]. Group 3: Cultural Exchange and Global Reach - The "Village BA" event has gained international recognition, attracting teams from 62 countries and generating over 1.3 trillion views online, showcasing its global appeal [10][11]. - "Village T" has represented ethnic fashion on international stages, including the Osaka Expo and Paris Fashion Week, highlighting the cultural significance of traditional crafts [11]. - "Village Song," centered around the Dong ethnic group's music, has facilitated cross-cultural exchanges, with performances reaching audiences in various countries [11].

Core Insights - The rise of "village-themed" cultural and sports activities, such as "Village BA" and "Village Super", reflects a growing trend in rural areas, showcasing local traditions and engaging community participation [1][5][6] - In 2024, over 2.2 million rural cultural and sports events are expected to be held nationwide, with more than 2,200 events attracting over 100,000 online views [1][2] - The popularity of these activities is driven by a combination of government support, cultural heritage, and the desire for community engagement [5][6][7] Summary by Sections Village Activities and Economic Impact - "Village BA" has gained significant attention, moving from local enjoyment to a national stage, increasing interest in rural basketball and sports participation among youth [4][9] - Events like "Village Run" have boosted local economies, with hotel occupancy rates reaching 80% during events and generating substantial tourism revenue [4][6] Cultural Significance and Community Engagement - The participation rate in rural cultural activities exceeds 70%, with farmers becoming the main performers rather than mere spectators [2][4] - The integration of traditional cultural elements into these activities fosters a sense of pride and identity among rural residents [6][7] Digital Infrastructure and Promotion - The success of "Village BA" is attributed to effective digital marketing, with nearly 8,000 events achieving significant online visibility during the 14th Five-Year Plan period [6][8] - The use of social media has allowed these activities to transcend geographical limitations, reaching a broader audience [6][8] Future Development and Sustainability - To maintain the momentum of "village-themed" activities, there is a need for professional training and talent development in cultural and sports sectors [11] - Experts suggest creating unique local programs and collaborative cultural zones to enhance the diversity and appeal of rural events [11][12]

Core Insights - The core viewpoint emphasizes the importance of integrating特色农产品 (specialty agricultural products) and乡村旅游 (rural tourism) for rural revitalization in China, as highlighted by President Xi Jinping [1] Group 1: Rural Tourism Development - The rural tourism market in China has been thriving this year, with a total of 707 million visitors and revenue of 412 billion yuan in the first quarter [2] - The "May Day" and "Duanwu" holidays saw continued popularity in rural tourism, becoming a significant highlight of holiday consumption [2] - Various regions are innovating rural tourism models, upgrading products, and optimizing services to capture development opportunities [2] Group 2: Cultural and Economic Integration - The integration of agriculture and tourism is being emphasized, with regions like 奇台县 (Qitai County) leveraging their agricultural landscapes to attract tourists [2] - New industries and business models are emerging, such as乡村避暑游 (rural summer vacation) and乡村康养游 (rural health tourism), contributing to local employment and economic growth [2] - The development of "village brands" like "村晚" (village evening shows) and "村咖" (village cafes) is enhancing the income potential for farmers [2] Group 3: Infrastructure and Accessibility - By the end of 2024, over 30,000 towns and 500,000 villages in China are expected to have paved roads, with rural tap water coverage reaching 94% and sanitary toilet coverage around 75% [3] - The rapid deployment of digital infrastructure in rural areas, including internet and mobile payment systems, is improving the comfort and convenience of rural tourism [3] - The number of key rural tourism villages and towns has reached 1,399 and 198 respectively, injecting new vitality into rural revitalization efforts [3]