消费是拉动经济增长的主引擎，是畅通国内大循环的关键环节。作为国有大行，交通银行深入贯彻落实 党中央、国务院决策部署，交通银行信用卡中心以"提振消费"为抓手，多措并举开展一系列丰富多彩的 促消费、惠民生活动。 服务下沉，织就"百县万店"惠民网 中国人民银行等六部门联合印发的《关于金融支持提振和扩大消费的指导意见》强调，要聚焦消费重点 领域加大金融支持，结合消费场景和特点创新金融产品，持续推动消费领域金融服务提质增效。 交通银行信用卡积极响应政策号召，推出"百县万店惠民生"活动。依托交通银行全国范围内多家分行的 服务网络，精准锚定县域市场，打通金融服务"最后一公里"。 "百县万店惠民生"活动覆盖近百个县、上万家商户，形成广泛的惠民服务网络。活动精准聚焦县域居民 消费金融需求，有效延伸了信用卡在乡村普惠金融服务中的触达半径，让优质的金融服务和产品惠及更 多群众，为推进乡村全面振兴贡献力量。 在激活改善型消费层面，交通银行信用卡针对家电数码、家居家装、汽车消费等品质升级需求，横向整 合政府补贴、分期免息、支付立减等政策工具包，纵向发挥信用卡产品的场景适配优势，充分释放县域 消费升级潜力。 在培育新型消费层面，交通银行 ...

县域是连接城镇与农村的关键纽带，推动供应链、物流配送、商品服务下沉以及农产品上行，有助于优 化农村发展环境，促进富民增收、农村消费提质扩容。 据中证报报道，商务部办公厅、中国人民银行办公厅、金融监管总局办公厅发布《关于加强商务和金融 协同 更大力度提振消费的通知》。 其中提到，扩大县域消费，配合"新大集、新服务、新消费"县域商业消费季等活动提供信贷支持。升级 农村消费，促进农特产品销售，向农产品产销大会等服务乡村振兴相关展会平台提供特色金融服务。支 持农村流通发展，积极对接县域物流配送中心、商贸中心等新建改造项目融资需求，更好满足冷链物流 设施等项目信贷需求。 中证报指出，提振消费的措施中首次提到扩大县域消费升级农村消费。作为我国消费体系的重要组成部 分，县域商业、农村消费市场蕴含着巨大的增长空间。据国家统计局数据，2024年乡村消费品零售额达 66729亿元，增长4.3%，增速快于城镇。县乡消费市场规模持续扩大，包含镇区和乡村地区的县乡消费 品零售额占社会消费品零售总额的比重为38.8%，比上年提高0.4个百分点。 *免责声明：文章内容仅供参考，不构成投资建议 *风险提示：股市有风险，入市需谨慎 公司方面， ...

央视网消息（新闻联播）：今年以来，随着政策持续发力，我国县域基础设施日趋完善，商业体系加速焕新升级，消费活力持续迸发。 眼下，全国最后一个通公路的县——西藏墨脱县通过当地邮政和快递企业合作，实现了县、乡、村三级寄递服务全覆盖。 我国《县域商业三年行动计划》实施三年来，全国累计建设改造县城综合商贸服务中心2600多个、乡镇商贸中心约1.3万个、村级便民商店13.8万个，全 国县乡村商业网点在具备条件的地区已基本实现全覆盖。截至今年10月份，乡村消费品零售额增速连续46个月高于城镇或与城镇基本持平。 今年以来，全国建设改造县级物流配送中心超400个，"十四五"时期累计建设改造2100多个，基本实现县域地区全覆盖，建成超34万个村级寄递物流综 合服务站，具备条件的乡镇快递通达率达100%。 线上网购畅通乡村，线下商业提质增效，传统乡镇批发市场正加速向多功能商业综合体转型。在浙江温岭箬横镇，这个由副食品批发市场改造而来的十 层乡村大型商业综合体，日均客流量超万人，成为了辐射周边的消费新地标。 ...

Group 1 - The core viewpoint highlights the robust consumer activity during the recent "super golden week," with over 2.4 billion cross-regional movements and a film box office exceeding 1.8 billion yuan, indicating strong economic momentum [1][4] - The retail and home sectors saw significant technological integration, with smart appliances like dialect-recognizing vacuum cleaners and self-evacuating air conditioners gaining popularity among consumers [1] - The tourism market is shifting from mere sightseeing to cultural experiences, with an increasing demand for in-depth cultural tourism, such as museum visits and industrial tourism [2] Group 2 - The county-level consumption is rising, with urban-rural connectivity becoming more evident, as high-speed rail and logistics networks facilitate consumer movement [3] - The government's policy measures, including subsidies and consumption vouchers, have effectively lowered consumption barriers and expanded consumer choices [3] - The ongoing expansion of the middle-income group and the increasing demand for a better quality of life are driving long-term consumption upgrades, supporting market growth [3][4]

Core Insights - County consumption is evolving from being perceived as low-end to a more robust market, with rural residents' per capita disposable income reaching 11,936 yuan, reflecting a real growth of 6.2% in the first half of the year [1] - The government has introduced multiple policies to stimulate consumption, and financial institutions are actively working to alleviate consumption bottlenecks, creating new opportunities for county-level consumption [1] - The implementation of personal consumption loan interest subsidies has encouraged banks to actively engage in the consumer loan market, making it easier for consumers to benefit from these policies [2] Group 1: Economic Indicators - Rural consumer goods retail sales reached 32,409 billion yuan, with a growth rate of 4.9%, maintaining a growth trend for 43 consecutive months that either exceeds or matches urban growth [3] - The increase in disposable income and retail sales indicates a strengthening of consumer purchasing power and willingness to spend in rural areas [1][3] Group 2: Policy Impact - The introduction of loan interest subsidies has made it easier for consumers like Mr. Zhou to make significant purchases, such as vehicles, by reducing their financial burden [2] - The government subsidy of 458.37 yuan on Mr. Zhou's car loan illustrates how targeted financial policies can directly impact consumer behavior and stimulate spending [2] Group 3: Consumer Behavior - Consumers in rural areas are increasingly taking advantage of favorable policies, leading to a shift in their lifestyle and consumption patterns, as evidenced by Mr. Zhou's decision to purchase a new vehicle [2] - The accessibility of high-quality goods and services in rural areas is improving, allowing residents to experience a better quality of life without needing to travel to urban centers [3]

Core Insights - The article discusses the collaboration between Agricultural Bank of China and China UnionPay to boost county-level consumption through various financial initiatives and measures [1][2] - The emphasis on developing county economies is highlighted in government reports, indicating a strategic focus on enhancing local consumption as a driver for economic growth [1] Group 1: Financial Initiatives - Agricultural Bank of China has launched ten measures to stimulate county consumption, including financial product innovation and support for tourism and cultural consumption [1] - The "County Tourism Festival" initiative covers over 1,100 counties, integrating local resources such as homestays and cultural heritage [1] - Consumers can benefit from significant discounts, such as credit card offers that allow them to purchase goods worth 200 yuan for only 100 yuan [1] Group 2: Consumer Engagement - The bank's initiatives include partnerships with approximately 800 automotive and home improvement merchants in Hunan, offering installment services and exclusive discounts [1] - The "One County, Multiple Business Circles" strategy aims to enhance consumer engagement in local markets, with over 30,000 offline merchants participating [2] - Various promotional activities, such as "coupon discounts" and "cashback offers," are being implemented to attract consumers and stimulate spending [2] Group 3: Economic Impact - The measures are designed to invigorate the county consumption market and contribute to rural revitalization efforts [2] - The focus on enhancing local consumption aligns with broader economic strategies to make domestic demand a key driver of growth [1]

Core Viewpoint - The 2025 National County Commercial Consumption Season was launched on September 17 in Enshi, Hubei Province, with the theme "New Big Market, New Services, New Consumption" [1] Group 1: Event Overview - The event is organized by the Ministry of Commerce in collaboration with the Hubei Provincial Government, featuring 31 key activities across various provinces [1] - Hubei Province serves as the main venue, organizing 256 diverse promotional activities across 17 cities and states [1] Group 2: Promotional Strategies - The activities focus on county-level commercial facilities such as specialty markets, lantern festivals, and commercial districts, implementing multiple discount policies including "discount promotions," "brand appreciation," and "team purchases" [1] - The aim is to create a vibrant consumption atmosphere in the counties [1] Group 3: Economic Impact - Over 30 enterprises from across the country signed contracts related to agricultural product procurement and market expansion for chain enterprises, with a total signing amount exceeding 3 billion yuan [1] - Hubei Provincial Department of Commerce plans to enhance policy support by introducing a combination of "enterprise benefits + platform discounts + brand promotions" to bring quality resources to county areas [1]

Core Insights - The county-level market in China is experiencing significant growth, with rural consumption retail sales reaching 32,409 billion yuan in the first half of the year, an increase of 4.9% [1] - The "Special Action Plan to Boost Consumption" emphasizes support for new consumption models and the implementation of county-level commercial construction actions [1] Group 1: County-Level Consumption Trends - The county-level market accounts for 38.9% of the total retail sales of consumer goods, indicating a substantial share in the overall consumption landscape [1] - The "平急两用" commercial complex in Guizhou has attracted many consumers through immersive and interactive shopping experiences, showcasing the potential of innovative commercial spaces [2][3] - The integration of local agricultural products into urban markets through direct supply channels has enhanced the freshness and quality of goods available to consumers [2] Group 2: Infrastructure and Logistics Development - Various measures have been introduced to encourage the development of underground commercial spaces and smart logistics, aimed at improving urban space utilization [3][4] - The establishment of the China Supply and Marketing Cooperative's collection and distribution center in Pingjiang has significantly improved logistics efficiency, reducing delivery times and costs for rural residents [8][9] - The "客货邮" model has been implemented to streamline logistics services, connecting 23 towns and establishing 434 service points, effectively covering rural areas [9] Group 3: New Consumption Models and Innovations - The rise of instant retail and digital platforms has transformed consumer habits in rural areas, with a reported 50% year-on-year growth in instant retail orders [13] - New chain brands are rapidly expanding into county-level markets, with over 40% of stores located in these areas, reflecting a shift towards higher quality and diverse product offerings [14] - The growth of tourism in rural areas is creating new consumption opportunities, with hotel bookings in certain regions experiencing a near doubling compared to the previous year [15] Group 4: Policy and Future Outlook - The central government's focus on enhancing county-level commercial systems and supporting chain operations is expected to drive further growth in rural consumption [16] - The increasing disposable income of rural residents, which reached 11,936 yuan in the first half of the year, is contributing to a shift in consumption patterns towards more quality and diversified products [18] - The ongoing development of infrastructure and logistics, along with innovative business models, is anticipated to unleash greater potential in the county-level consumption market, serving as a key driver for economic growth [20]

Core Viewpoint - The article highlights the significant growth and transformation of the county-level consumption market in China, driven by innovative commercial models, improved infrastructure, and supportive government policies, which are collectively enhancing consumer experiences and expanding market potential [20][21]. Group 1: County-Level Consumption Growth - In the first half of the year, China's rural retail sales reached 32,409 billion yuan, growing by 4.9%, with county and township markets accounting for 38.9% of total social retail sales [4][21]. - The "Special Action Plan to Boost Consumption" emphasizes supporting new consumption models and enhancing county-level commercial infrastructure [4][21]. - The county-level market is seen as a new growth point for consumption, with ongoing construction and renovation of commercial centers across various levels [8][21]. Group 2: Innovative Commercial Models - The "Star Joy" commercial complex in Guizhou has successfully integrated modern commercial operations with local characteristics, attracting significant foot traffic and enhancing consumer experiences [5][7]. - The introduction of new retail formats, such as instant retail and digital consumption, is reshaping consumer habits and preferences in rural areas [16][17]. - The establishment of smart logistics centers is improving the efficiency of supply chains and reducing costs for rural consumers, facilitating better access to goods [10][12]. Group 3: Infrastructure Development - Various regions are implementing measures to optimize existing urban spaces and enhance county-level commercial networks, including the construction of comprehensive service centers [8][19]. - The integration of logistics and e-commerce services is addressing the "last mile" delivery challenges in rural areas, significantly improving service accessibility [11][23]. - The development of smart logistics systems is enabling faster and more reliable delivery services, enhancing the overall consumer experience in rural markets [11][12]. Group 4: Consumer Behavior and Trends - Rural residents' per capita consumption expenditure has increased from 8,383 yuan in 2014 to 19,280 yuan in 2024, reflecting a compound annual growth rate of 8.7% [21]. - The shift in consumer preferences from basic needs to quality and brand-oriented products is evident, with a growing demand for diverse and high-quality offerings [21][22]. - The rise of new tourism destinations and cultural consumption in counties is expanding the market and attracting more visitors [18][19].

Core Insights - The county-level market in China is experiencing significant growth, with rural consumption retail sales reaching 32,409 billion yuan in the first half of the year, marking a 4.9% increase, and accounting for 38.9% of total social retail sales [1] - The "Consumption Promotion Special Action Plan" emphasizes the support for new consumption development and the implementation of county commercial construction actions [1] Group 1: County Consumption Market Dynamics - The county consumption market is showing new trends, with various local initiatives aimed at stimulating consumption [1] - The "平急两用" commercial complex in Guizhou has attracted many consumers through immersive shopping experiences, indicating a shift towards more engaging retail environments [2][3] - The integration of local agricultural products into urban markets through direct supply channels is enhancing the freshness and quality of goods available to consumers [2] Group 2: Infrastructure and Logistics Development - Recent measures have been introduced to encourage the development of underground commercial spaces and logistics systems to improve urban space utilization [3][4] - The establishment of the China Supply and Marketing Cooperative's collection and distribution center in Pingjiang County has significantly improved logistics efficiency, reducing delivery times and costs for rural residents [8][9] - The "客货邮" model has been implemented to streamline logistics services, connecting 23 townships and covering nearly 100% of villages, thus enhancing rural logistics capabilities [9] Group 3: New Consumption Patterns and Trends - The rise of instant retail and digital platforms is reshaping consumer habits in rural areas, with a projected 50% increase in instant retail orders in 2024 [12] - New chain brands are rapidly expanding into county markets, with over 40% of锅圈食汇's stores located in these areas, reflecting a growing demand for quality products [13] - The tourism sector in counties is also expanding, with significant increases in hotel bookings in regions like Xinjiang and Qinghai, indicating a rise in rural tourism consumption [14] Group 4: Policy and Future Outlook - The central government's focus on enhancing county commercial systems and supporting chain operations is expected to drive further growth in rural consumption [15] - The ongoing improvements in infrastructure and logistics, combined with innovative business models, are set to unleash greater potential in the county consumption market [16][19] - The increasing disposable income of rural residents, which has grown from 8,383 yuan in 2014 to 19,280 yuan in 2024, is contributing to a shift in consumption patterns towards higher quality and diversified products [17]