北汽全新概念车正在肩负着重要的战略使命。 "未来汽车市场的竞争，是'设计力'的竞争，我们将通过设计实现差异化。北汽设计团队将打造一套完 整的设计方法，着眼长远、保持一致、有的放矢。着力于全面提升北汽集团设计体系的广度和深度，培 育协作共赢的团队文化。"近日，首届北汽设计沙龙举办。在此次沙龙上，北汽集团全球设计VP、首席 设计官罗伟基携加入后的首款作品——极狐 ARCFOX 77°概念车亮相并致辞。 据了解，这是一场以"FASTER BUT BETTER更快但更好"为主题的设计理念交流与展示。契合北汽集团 的"三年跃升行动"。北汽集团方面表示，北汽设计团队始终致力于打造更具竞争力的产品，并传递以用 户为中心的价值。以创新的设计风格，秉承集团的中长期发展愿景，以设计驱变，为品牌带来全面的创 新跃升。 记者注意到，极狐ARCFOX 77°概念车是ARC-FLOW（极智源流）设计哲学的首次具象呈现。在前瞻设 计领域，概念车不仅仅代表未来造型——更重要的是它承载着战略功能，为参与整体汽车设计流程的团 队指引方向。 根据北汽集团方面介绍，"77°"的名称源自广大网友的智慧，灵感源于北极圈核心纬度——北纬77°，这 里是北 ...

Core Viewpoint - The first Beijing Automotive Group (BAIC) design salon emphasizes the theme "FASTER BUT BETTER," aligning with the company's three-year leap action plan, aiming for comprehensive innovation through design [1] Group 1: Design Philosophy and Strategy - BAIC's design team aims to create a differentiated advantage in the automotive market by focusing on "design power" as a core competitive factor [3] - The team is developing a comprehensive design methodology that balances long-term development with consistent style, aiming for precise execution [3] - BAIC has established design centers in Beijing, Shanghai, and Turin, Italy, to attract top design talent and resources for significant advancements in design [3] Group 2: ARC-FLOW Design Philosophy - The newly introduced ARC-FLOW design philosophy by the ARCFOX brand emphasizes the harmonious integration of natural dynamics and technology, aiming to infuse emotion into design and warmth into technology [5] - ARC-FLOW consists of four pillars: Boundless Intelligence, Ultimate Efficiency, Adaptive Comfort, and Warm Embrace, each focusing on enhancing user experience and emotional connection [5] Group 3: Concept Car Presentation - The ARCFOX 77° concept car represents the first tangible expression of the ARC-FLOW design philosophy, symbolizing the brand's deep connection with nature and its transition to a design-driven brand [6] - The concept car features a modern aesthetic combined with aerodynamic efficiency, showcasing a low-profile coupe silhouette with multifunctional attributes [6] - The interior of the concept car is designed as a flexible "magic space," accommodating various user needs with adaptable seating and features [6] Group 4: Future Direction and Commitment - BAIC views concept cars as blueprints for future production models, intending to align design innovations with the company's long-term commercial vision [8] - The design salon highlights BAIC's strong foundation in design and technology, showcasing its commitment to leading the future of intelligent mobility [8]

Core Concept - The ARCFOX 77° concept car, showcased at the 2025 Shanghai Auto Show, represents a significant milestone in the brand's transformation, embodying the "ARC-FLOW" design philosophy that emphasizes the coexistence of nature and technology, revolutionary interaction, and a balance between efficiency and warmth [1][16]. Design Philosophy - The "ARC-FLOW" design philosophy redefines the essence of automobiles, shifting user needs from mere transportation to emotional connection, supported by four pillars: boundaryless quality, ultimate efficiency, adaptive comfort, and warm embrace [3][5]. - The naming inspiration from "North Latitude 77°" pays homage to the Arctic fox's natural habitat and symbolizes the brand's pursuit of balance between technology and humanity [3][16]. Emotional Interaction - The ARCFOX 77° enhances user interaction through AI and boundaryless technology, allowing for intuitive engagement without reliance on traditional screens and buttons [6][8]. - The vehicle's AI system enables it to learn and adapt to user preferences, adjusting seating, lighting, and even scents based on user behavior and emotional state [8]. Efficiency and Sustainability - The ARCFOX 77° addresses core user concerns such as range anxiety and performance trade-offs by utilizing ultra-lightweight composite materials and bio-based 3D printing, reducing weight by 25% while maintaining safety [9][11]. - The vehicle features an active aerodynamic system that optimizes airflow and reduces drag to a coefficient as low as 0.21, while an intelligent energy management system enhances range optimization up to 800 kilometers [11][12]. Adaptive Space - The modular cabin design allows for scene mode switching, transforming the vehicle into a workspace, entertainment area, or private space as needed [12][14]. - The vehicle's shape-shifting aerodynamic components adjust in real-time based on driving modes, enhancing adaptability and performance [14]. Human-Centric Design - The ARCFOX 77° incorporates a health monitoring system and a medical-grade air purification system, reflecting a commitment to user well-being and safety [16]. - The design emphasizes warmth and emotional value, with features like a panoramic window and natural materials to create a welcoming environment [16]. Future Implications - As the first product embodying the "ARC-FLOW" philosophy, the ARCFOX 77° sets a precedent for future models, with modular designs and adaptive technologies expected to be integrated into upcoming vehicles [16]. - The vehicle signifies a shift in the automotive industry from mere manufacturing to creative innovation, heralding a new era of travel that intertwines technology and humanity [16].

撰 文 / 刘宝华、 牛 跟 尚 设 计 / shelly 魔都上海，是世界汽车最早进入中国的城市。 1901年，上海首次出现两辆奥斯摩比尔汽车。上世纪四十年代，上海有3万辆汽车，品牌涵盖世界 主要汽车厂商，被称为"万国汽车博览"。 120多年后的今天，中国汽车工业从0到1，从小到大，从弱到强，从批量进口到规模出口，无论是 上汽集团还是北汽集团，都是中国汽车在百年未有之大变局下的新骄傲、新丰碑。 在4月23日开幕的被誉为"全球汽车产业重要风向标"的2025年上海车展上，北汽集团以"智变·新 程"为参展主题，携旗下北京越野、北汽极狐、享界汽车、奔驰等品牌30余款新车整体亮相。 北京越野BJ40增程赤兔版、北汽极狐概念车——ARCFOX 77°、极狐新阿尔法S5、极狐T1、极狐阿 尔法T5 Robotaxi、享界S9增程版、梅赛德斯-奔驰全新纯电长轴距CLA等七款新车重磅亮相。 北汽集团以强大的参展阵容、全面焕新的姿态，向外界展示其跃升发展成绩单和未来战略布局，为 行业带来一场当下与未来出行图谱，成为这场全球汽车盛宴中色香味具佳的满汉全席和东西方大 餐。 让人印象深刻的是，新车之外，北汽集团全新的展台布局、声光电 ...