红果短剧近两年下架超3000部低质作品，将推第四次内容升级。 红果短剧精品短剧负责人魏钦涛指出，精品微短剧生态已初步形成，未来发展空间巨大。今年以来，《家里家外》《一品布 衣》《弄潮》《山河回响》等多部优质爆款作品涌现，实现社会价值与经济收益双赢。 对于微短剧实现又快又好发展的关键因素，魏钦涛归纳为三点。首先是政府的支持与引导，国家广电总局及各地方相关部门通 过扶持政策、专项资金、培训活动、设立奖项等全方位推动行业精品化；其次是创作生态转变，越来越多创作团队、厂牌注重 品质，影视机构与创作者入局注入专业能力和优质IP，行业融合推动内容与形式创新；第三是用户结构变化，微短剧成为国民 级视听产品后，用户消费需求从快节奏转向多层次、多元化，平台也纷纷投入资金、流量与运营资源助力品质升级。 为扶持精品微短剧创作，红果短剧于去年底启动"果燃计划"，截至目前已投资超80部精品短剧，30多部已播出，加上成片引入 累计播出超100部。魏钦涛表示，"果燃计划"将持续升级，成片引入不再提供保底资金，鼓励作品直面市场竞争，同时在投资扶 持方面加大力度、提供更多资源。 乐力认为，从早期粗放发展到全行业践行精品化，短剧内容迭代升级是必 ...

Core Insights - The rapid development of micro-short dramas has led to a mix of quality, with some productions lacking depth and logic, prompting regulatory bodies to issue management guidelines to address these issues [1][2] - Platforms are increasingly focusing on high-quality content as a core competitive strategy, with initiatives to promote the production and distribution of premium short dramas [2][3] - The commercialization of premium micro-short dramas is creating a positive feedback loop, enhancing user engagement and driving revenue growth for platforms [5][7] Industry Trends - The competition among video platforms is driving creators to improve the quality of their works, with major platforms like Kuaishou and iQIYI launching special plans to support high-quality short dramas [2][3] - The "Guo Ran Plan" by Hongguo aims to diversify content and break the homogenization of micro-short dramas, focusing on themes like traditional culture and technology [2][6] - Kuaishou's "Xing Mang Plan" establishes a tiered creator system to encourage quality content production, providing financial rewards and support for promising creators [3][4] Commercialization and Economic Impact - The rise of premium micro-short dramas is leading to significant commercial returns for platforms, with Kuaishou reporting a 300% increase in short drama commercialization expenditure year-on-year [7][8] - The dual revenue model of advertising and user payments is creating a sustainable cycle of content quality improvement, user growth, and commercial returns [7][8] - Successful content can lead to substantial financial outcomes, as seen with the drama "I Became a Stepmom in the 80s," which generated over 200 million yuan in a single day [6][8] Challenges and Responsibilities - Despite the positive trends, the industry faces challenges such as low-quality content and the need for strict industry standards to avoid vulgarity and homogenization [9][10] - Platforms are encouraged to take responsibility for content production and compliance, ensuring that quality and social values are maintained [9][10] - The integration of AI in content creation presents both opportunities and challenges, necessitating a balance between algorithm-driven recommendations and social values [10]