不沿边、不靠海，常住人口仅22万人的陕西省白水县，在竞争激烈的苹果市场开辟出一方新天地，不仅成为西北地区苹果交易集散地，还在国 际市场崭露头角。 6月10日拍摄的陕西省渭南市白水县街 景。新华社记者 李一博 摄 04:51 新华社西安7月15日电 题：西北小城如何靠"小苹果"撬动大市场？ 新华社记者陈晨、王泽昊 美艳的红色、清新的绿色、怡人的黄色，陕西白水苹果以美味和颜值走俏，连续8年跻身"中国果品区域公用品牌价值榜十强"。全县超八成人 口吃着"苹果饭"，形成了一条年产值110亿元的产业链。 小苹果做出大文章 盛夏并非苹果的传统销售旺季，但在白水，到处是繁忙的景象。 "85后"电商达人张明珍正在做直播，订单纷至沓来，印制快递单的打印机已有些发烫；龙头企业盛隆果业的自动选果线正飞速旋转，每分钟可 根据果径、糖度等指标将323个果子分类，车间外卡车整装待发…… "我们主销本地品种'瑞雪'，打开了海外高端市场。"盛隆果业副总经理韩继龙点开微信群，外国客商信息频频。"每天都有人询价，企业每年出 口水果2000吨。" 白水地处关中平原与黄土高原过渡地带，是世界苹果最佳优生区之一。盛夏时节，白水县秋林苹果专业合作社理事长 ...

Core Insights - Shaanxi Baishui apples have gained significant market presence, ranking among the top ten in China's fruit brand value for eight consecutive years, with an annual industry output value of 11 billion yuan [1] - The county has developed a robust apple industry chain, with over 80% of the population engaged in apple-related activities, establishing itself as a trading hub in the northwest region and expanding into international markets [1][3] Industry Development - Baishui's apple industry has seen a transformation with the introduction of new apple varieties, such as "Ruiyang," "Ruixue," and "Ruixianghong," leading to a "varietal revolution" that has increased production efficiency [5] - The county has 127 fruit-related enterprises, including 26 leading companies at the national and provincial levels, contributing to a diverse and expanding industry [2][3] Export and Market Expansion - Baishui apples are exported to 14 countries and regions, with an average annual export volume of 150,000 tons, making it the top exporter of apples in Shaanxi province [3] - The county aims to increase its annual fruit exports to over 50,000 tons, focusing on expanding into markets like Vietnam and Singapore [3] E-commerce and Innovation - The rise of e-commerce has been significant, with over 80 e-commerce companies in the county generating nearly 700 million yuan in online apple sales last year [7] - Local entrepreneurs are innovating by targeting specific consumer segments, such as elderly and pregnant women, to enhance product appeal and sales [6][7] Government Support and Infrastructure - The local government provides substantial support to businesses, including assistance with equipment purchases and streamlining regulatory processes to foster a conducive environment for growth [7] - Baishui has developed a logistics network that facilitates efficient distribution and market access, enhancing its competitive edge [7] Future Directions and Challenges - Despite its successes, Baishui faces challenges such as talent shortages and weak brand development, prompting a focus on digital empowerment and the establishment of a comprehensive data platform for production and marketing [8] - The industry is increasingly competitive, with a need for continuous innovation and adaptation to market demands, as highlighted by local stakeholders [9][11]