枣仁派
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社区团购数据化选品逻辑:郑州团队锁定枣仁派,年销破千万关键?
Sou Hu Cai Jing· 2025-10-27 20:32
Core Insights - The article highlights the transformation of a local community group purchasing team in Zhengzhou, which shifted from a trial-and-error approach to a data-driven product selection strategy, significantly improving sales performance and reducing inventory costs [1][3][10] Group 1: Challenges Faced - The team initially struggled with a low product selection success rate of 40%, leading to 30% of products becoming unsold and incurring high storage and loss costs [1] - The reliance on experience and market trends resulted in frequent missteps and high trial costs [1][3] Group 2: Implementation of Data-Driven Solutions - The introduction of a data analysis system from a specialized company allowed the team to focus on local consumer demand, identifying a 67% increase in search volume for "healthy snacks" and a 120% increase for "枣仁派" [4][5] - The system enabled the team to select the best suppliers by comparing 12 factories based on user ratings, complaint rates, and delivery times, leading to the choice of "好想你" with an 89% user satisfaction rate [6][8] Group 3: Testing and Results - A small batch testing module was implemented, allowing the team to launch only 1,000 units of "枣仁派," which sold out quickly, prompting an increase in supply for subsequent sales [8] - The successful sales of "枣仁派" exceeded 10 million yuan annually and led to the development of four derivative products, with the selection success rate rising to 82% and unsold inventory dropping to 8% [3][8]
激发边疆地区发展新优势
Ren Min Ri Bao· 2025-09-16 22:02
环塔里木盆地辽阔的土地上,两项工程引人注目。一个是环塔克拉玛干沙漠3046公里的"生态屏障",被 网友称为"绿围脖";另一个是绵延4197公里的环塔里木盆地750千伏输变电工程,被网友称为"银项 链"。这两项工程为当地发展打下坚实的生态和电力基础,也为我国西北边疆地区发展注入新的动能与 活力。 治国必治边。习近平总书记强调:"推进中国式现代化,边疆地区一个都不能少。"如今,边疆地区的基 础设施更加完善、生态家底愈发殷实,如何用好这些基础条件,并结合自身特点和优势实现高质量发 展? 发展产业是兴边富民的关键。路通了,电足了,网接了,基础条件好了,更要把资源优势转化为发展胜 势。辽宁丹东宽甸满族自治县,既发挥地处长白山余脉植物交汇区的优势,发展林下经济,又以企业联 农带户整合零散特产,做精深加工。位于西北边疆的新疆喀什,去核红枣与剥壳核桃变身热销的枣仁 派;本地小麦转化为面粉,摆上疆内外商超的货架……从"保口粮"到"创品牌"、从"初加工"到"全链 条",产业振兴夯实了发展的基础。因地制宜壮大特色产业,边疆地区发展就有了抓手,百姓富足就有 了依托。 边疆地区的发展离不开人才支撑。一直以来,边疆地区由于区位较偏、基础 ...