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社区团购数据化选品逻辑:郑州团队锁定枣仁派,年销破千万关键?
Sou Hu Cai Jing· 2025-10-27 20:32
最终,"好想你"凭借89%的用户好评率(高于行业平均15个百分点)、28%的合理毛利空间,以及稳定的日供货能力,从12家工厂中脱颖而出。"以前对比样 品靠尝味道,现在靠数据打分,心里踏实多了。"李经理说。 "仓库里堆着近三成卖不出去的货,光仓储和损耗成本,每个月都要亏好几万。"回忆起去年的选品困境,郑州某本地生活团队负责人李经理仍忍不住叹气。 彼时,团队全凭经验选品,看着别人卖什么就跟风进什么,结果常常踩坑,选品命中率仅40%,30%的商品最终滞销,试错成本居高不下。 直到遇到专业的广州赤焰社区团购系统开发公司,引入数据化选品分析系统,这个困境才被彻底打破——一款"枣仁派"不仅1分钟售罄1500单,全年销售额 更突破1000万元,还带动4款衍生单品卖出百万级销量,选品命中率飙升至82%,滞销率直降至8%。这场从"盲目跟风"到"精准爆单"的蜕变,全靠这套选品 系统的三大核心动作,每一步都踩在数据的"关键点"上。 第一步:数据抓"势",锁定潜力品类 "以前选品靠'拍脑袋',现在靠'看数据',方向完全不一样了。"李经理说。系统上线后,第一步就是聚焦郑州区域的消费需求——通过抓取本地"健康零 食"相关的搜索量、收藏量 ...
新郑美食消费季启动
Sou Hu Cai Jing· 2025-07-14 00:45
Group 1 - The 2025 Xinzheng Food Consumption Season was launched to promote consumption and enhance the night economy [1][2] - The event took place at Xuanyuan Lake, a significant landmark in Xinzheng, featuring various stalls and activities to attract visitors [1] - Local beer brands, including Jinxing and Xuehua, are prominent at the event, highlighting Xinzheng's status as the largest beer production base in the province [1] Group 2 - The event includes free stalls for citizens to sell handmade products, second-hand goods, and agricultural products, encouraging community participation [2] - Xinzheng aims to activate the consumer market, enhance urban appeal, and increase nighttime consumption's contribution to economic growth [2]