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上海餐饮市场调查——烟火气中的“大智慧”
Xin Hua Wang· 2025-12-13 23:46
漫步在上海的街道,随处可见餐厅热气腾腾的景象——豫园各大餐厅人声鼎沸,好不热闹;盛兴汤 圆每天的馄饨销量就有400碗至600碗;国际饭店大堂吧的下午茶几乎日日客满,蝴蝶酥更是成了"排队 王";坐落于长乐路的本帮菜小餐厅"云和面馆"虽只能容纳40多人,但自开业以来,门口从来不乏等座 的顾客,最近更要下午三四点以后才能随到随吃…… 上海市统计部门11月17日公布的数据显示,今年10月上海餐饮收入163.09亿元,比去年同期增长 2.1%,环比增长7.0%。 上海餐饮业兴旺发展,人气从何而来?在当下的上海,一家真正称得上"好"的餐厅,究竟是何模 样?近日,记者深入上海餐饮一线,在这片烟火气中,探寻其"大智慧"。 "好看",是顾客选择进入一家餐厅的重要原因。"在灯光氛围的营造上,我们倾注了不少心力—— 从色温的斟酌、角度的调节到墙面设计的呼应,每一个环节都精心考量,旨在重现20世纪60年代香港的 英伦情调。餐厅同时广泛选用大理石材质,于低调中透出奢华,令宾客在优雅环境中亦能体味广东老钱 文化的务实生活哲学。"逸谷会餐厅副总经理刘阳海表示。 产品是硬通货 在上海,吃从来都是一件日常但又郑重的事。这份郑重,首先体现在对味 ...
烟火气中的“大智慧”
Jing Ji Ri Bao· 2025-12-13 22:13
漫步在上海的街道,随处可见餐厅热气腾腾的景象——豫园各大餐厅人声鼎沸,好不热闹;盛兴汤圆每 天的馄饨销量就有400碗至600碗;国际饭店大堂吧的下午茶几乎日日客满,蝴蝶酥更是成了"排队王"; 坐落于长乐路的本帮菜小餐厅"云和面馆"虽只能容纳40多人,但自开业以来,门口从来不乏等座的顾 客,最近更要下午三四点以后才能随到随吃…… 上海市统计部门11月17日公布的数据显示,今年10月上海餐饮收入163.09亿元,比去年同期增长2.1%, 环比增长7.0%。 上海餐饮业兴旺发展,人气从何而来?在当下的上海,一家真正称得上"好"的餐厅,究竟是何模样?近 日,记者深入上海餐饮一线,在这片烟火气中,探寻其"大智慧"。 产品是硬通货 在上海,吃从来都是一件日常但又郑重的事。这份郑重,首先体现在对味道与质量的挑剔。 坚守本味,是上海餐厅的魂。在上海,好餐厅要懂得"守正",即在烹饪技艺、食材选择、调味逻辑上尊 重传统。作为国家级非物质文化遗产代表性项目"上海本帮菜肴传统烹饪技艺"保护单位,上海老饭店坚 持"守正",将非遗技艺传承至今,并根据时代发展持续改良口味,让产品成为上海老饭店的"金字招 牌"。 如果说上海老饭店是正宗本帮 ...
社区团购数据化选品逻辑:郑州团队锁定枣仁派,年销破千万关键?
Sou Hu Cai Jing· 2025-10-27 20:32
Core Insights - The article highlights the transformation of a local community group purchasing team in Zhengzhou, which shifted from a trial-and-error approach to a data-driven product selection strategy, significantly improving sales performance and reducing inventory costs [1][3][10] Group 1: Challenges Faced - The team initially struggled with a low product selection success rate of 40%, leading to 30% of products becoming unsold and incurring high storage and loss costs [1] - The reliance on experience and market trends resulted in frequent missteps and high trial costs [1][3] Group 2: Implementation of Data-Driven Solutions - The introduction of a data analysis system from a specialized company allowed the team to focus on local consumer demand, identifying a 67% increase in search volume for "healthy snacks" and a 120% increase for "枣仁派" [4][5] - The system enabled the team to select the best suppliers by comparing 12 factories based on user ratings, complaint rates, and delivery times, leading to the choice of "好想你" with an 89% user satisfaction rate [6][8] Group 3: Testing and Results - A small batch testing module was implemented, allowing the team to launch only 1,000 units of "枣仁派," which sold out quickly, prompting an increase in supply for subsequent sales [8] - The successful sales of "枣仁派" exceeded 10 million yuan annually and led to the development of four derivative products, with the selection success rate rising to 82% and unsold inventory dropping to 8% [3][8]
新郑美食消费季启动
Sou Hu Cai Jing· 2025-07-14 00:45
Group 1 - The 2025 Xinzheng Food Consumption Season was launched to promote consumption and enhance the night economy [1][2] - The event took place at Xuanyuan Lake, a significant landmark in Xinzheng, featuring various stalls and activities to attract visitors [1] - Local beer brands, including Jinxing and Xuehua, are prominent at the event, highlighting Xinzheng's status as the largest beer production base in the province [1] Group 2 - The event includes free stalls for citizens to sell handmade products, second-hand goods, and agricultural products, encouraging community participation [2] - Xinzheng aims to activate the consumer market, enhance urban appeal, and increase nighttime consumption's contribution to economic growth [2]