Core Insights - The sudden popularity of lemon milk has captured significant attention on social media, with over 9.3 million views on related posts, prompting major brands like Mixue and Hushang Auntie to introduce their own versions of lemon milk drinks [1][3][5] - Lemon milk is not a new concept, particularly in regions like Zhejiang and Guangdong, where it has been a staple beverage for years, leading to a surge in local store sales as the trend spreads nationally [7][12] Brand Responses - Mixue has launched new lemon milk products in select regions, including the Snow King Lemon Milk and Lemon Milk Coffee, responding to consumer demand for nationwide availability [1][5] - Hushang Auntie introduced the Modern Little Iron series, featuring refreshing lemon milk drinks that quickly became the second most repurchased item in the month of June [5][11] Market Trends - The trend towards lemon milk reflects a broader consumer shift towards refreshing flavors, particularly in summer, as consumers seek alternatives to traditional sweetened beverages [9][20] - The rise of lemon milk indicates a growing market for fruit-flavored dairy products, with brands exploring innovative combinations to enhance flavor profiles and consumer appeal [20][22] Technical Developments - Advances in production techniques have addressed the common issue of curdling in lemon milk, allowing for a smoother consumer experience and broader market acceptance [12][14] - Brands are utilizing methods such as temperature control and ingredient optimization to minimize curdling, which has historically limited the popularity of lemon milk [14][16] Consumer Preferences - There is a noticeable fatigue with traditional light milk tea flavors, prompting consumers to seek out new and exciting options like fruit-infused dairy beverages [16][18] - The introduction of fruit flavors into milk tea is expected to create a more dynamic and refreshing drinking experience, appealing to a wider audience [22]

凤凰网财经《公司研究院》 核心提示： 1 、近日，有消费者投诉在北京亦庄的爸爸糖门店购买的吐司中吃出塑料异物，商家态度恶劣，电话威胁消费者要求提供住址，凤凰网财经《公司研究院》 联系该门店及爸爸糖总部，暂时未对此事进行回应； 2 、投诉平台显示，爸爸糖存在近 50 条投诉，涉及吐司发霉、变质、门店跑路等问题，多数未解决； 3 、 2021 年，爸爸糖曾获 IDG 资本上亿元融资，计划三年内开 1000 家店，如今门店数量不到 500 家，离 " 梦想线 " 相差甚远。 ------------------------------------------------- 近日，一消费者向媒体反映，26日13时左右，她在外卖平台下单了位于北京亦庄的"爸爸糖"柠檬奶酪吐司，食用过程中吃出异物。 不过，随后店家的"威胁"态度令其感到害怕，凤凰网财经《公司研究院》向该消费者所提到的门店进行求证，在听到具体事项后，该商家表示，不清楚， 并直接挂掉电话。 爱企查数据显示，爸爸糖成立于2017年，曾在2021年获得IDG上亿元的融资。公司品牌创始人在获得融资后，曾一度畅想三年开千店，如今数据显示，加 盟店已经不足500家，距离 ...