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地理标志+文旅融合!怀集体验馆揭牌,推动“怀集味、香天下”
Nan Fang Nong Cun Bao· 2026-01-15 08:32
Core Viewpoint - The opening of the Huaiqi Geographic Indication Product Experience Hall marks a significant step in promoting local products and cultural heritage in the Guangdong-Hong Kong-Macao Greater Bay Area, aiming to enhance market reach and support local economic initiatives [2][4][32]. Group 1: Experience Hall Overview - The Huaiqi Geographic Indication Product Experience Hall is the first comprehensive exhibition hall in the Greater Bay Area focused on county-level geographic indications, officially opening to the public on January 13 [2]. - The hall serves as a platform for cultural heritage, technological interaction, product tasting, and sales promotion, showcasing seven national geographic indication products from Huaiqi [6][7]. - It is designed to be a key carrier for the growth of Huaiqi's characteristic industries and to support the "Hundred Million Project" [4][10]. Group 2: Exhibition Themes and Features - The first floor features the theme "Mountain and Water Huaiqi Landmark Treasures," presenting Huaiqi's unique products through a combination of digital imagery and ecological scenes [11][12]. - The second floor focuses on intangible cultural heritage, detailing the history and transmission of Huaiqi's non-material cultural heritage projects, showcasing various cultural artifacts and creative products [25][26]. Group 3: Brand Development and Community Engagement - Two "Huaiqi Flavor" brand operation stores were inaugurated, promoting local culinary traditions and integrating geographic indication products with local cuisine [27][28]. - The "Huaiqi Flavor Love Hall" project promotes a "consumption equals charity" concept, where each purchase contributes to local charitable initiatives [30]. Group 4: Future Development and Strategic Goals - The establishment of the experience hall is supported by the Tianhe District of Guangzhou and the Zhaoqing Market Supervision Administration, aiming to deepen the development of characteristic industries and enhance intellectual property protection [32]. - Future plans include improving operational mechanisms and conducting themed promotional activities to boost the brand influence and market competitiveness of geographic indication products, contributing to rural revitalization [39][40].
赶大集咯!2025 “怀集味道” 嘉年华本周末开市,地标好物、名厨对决全都有
Nan Fang Nong Cun Bao· 2025-12-17 11:06
Core Points - The "Huai Ji Taste" Carnival will take place on December 19-20, 2025, featuring local specialties and culinary competitions [2][3][5] - The event aims to promote high-quality agricultural products from Huai Ji to broader markets, leveraging the regional public brand [5][20] - The carnival will serve as a platform for showcasing agricultural products from the Guangdong-Guangxi-Hunan region, enhancing collaboration and resource sharing [6][7][19] Event Highlights - The event will kick off with a performance of Huai Ji's intangible cultural heritage dance, followed by the release of the "Huai Ji Taste" group standards [10][11] - A culinary competition between chefs from Huai Ji and Shunde will feature local ingredients, allowing attendees to taste different culinary styles [12][13] - Interactive experiences will include demonstrations of traditional food-making and crafts, enhancing community engagement [14][15] Strategic Importance - The carnival signifies the beginning of strategic cooperation between Huai Ji and the southwestern region, aiming to elevate the distribution of green agricultural products [20][21] - The event will facilitate precise matching of agricultural production and sales, contributing to farmers' income and consumer service upgrades [21][22] - Overall, the carnival represents a vibrant practice of regional coordinated development through cultural exchange and industry collaboration [23]
“怀集味道”实力圈粉!农品掀起湾区"味觉风暴"
Nan Fang Nong Cun Bao· 2025-04-19 07:33
Core Insights - The article highlights the success of the "Huaiji Flavor" regional public brand at the recent food and agricultural exhibitions, showcasing the unique agricultural products from Huaiji County, Guangdong Province [2][3][29] Group 1: Event Overview - The "2025 Food Expo, Pre-Expo, and Agricultural Expo" took place from April 18 to 20 in Dongguan, featuring various agricultural products [2] - The exhibition aimed to promote the "Huaiji Flavor" brand, with multiple local enterprises participating to display their products [3][4] Group 2: Product Highlights - Notable products included Huaiji oil sticky rice, Gangping rice noodles, Tanmai watermelon, and Wenlang honey pomelo, all of which reflect the region's rich culinary culture [5][6][7] - The exhibition attracted many consumers, with products like honey pomelo dried fruit receiving positive feedback for their taste and quality [10][12] Group 3: Market Development - The event provided a platform for local enterprises to connect with national buyers, enhancing the visibility of Huaiji's agricultural products [14][16] - The county has established several agricultural bases and processing facilities, contributing to the development of the "Huaiji Flavor" brand and modern agricultural systems [23][24][25][26] Group 4: Brand Strategy - The local government emphasizes the transition from selling fresh produce to promoting brands, standards, and consumer experiences [28] - The goal is to position "Huaiji Flavor" as synonymous with high-quality agricultural products in the Bay Area [29]