转自：北京日报客户端 随着元旦、春节临近 京城节日消费市场逐步升温 记者从"老字号联合舰队"北京华天集团 了解到旗下餐饮品牌 已早早进入"双节服务"模式 老字号经典菜限时回归 西城消费券助力元旦嗨吃 更有互动消费体验和特色年节礼盒 据悉，一批曾风靡一时却悄然隐退的经典招牌菜，将在2026年元旦限时"复出"。包括同春园的红烧划水 和鼓楼马凯餐厅早年招牌菜豆豉辣椒蒸鱼等。这些重出江湖的经典菜或因工艺复杂、或因食材难得、或 因消费习惯变迁，逐渐淡出日常菜单。如今，这些"老味道"不仅在口味上追求原汁原味，更在呈现方式 上融入当代美学，复出的"老味道"将配以说明菜笺，简述其历史渊源与制作技艺，让顾客在品尝的同 时，也能感知味道背后的文化记忆。 北京华天旗下老字号 还与西城区餐饮零售消费券活动联动 为消费者带来元旦福利 抖音平台"西城消费券"每周五上午10点开抢 券面涵盖"满50减20"至"满500减200"等多档额度，并可与老字号门店原有优惠叠加使用，部分套餐折后 价格可达原价的四折。华天所属同和居、同春园、鼓楼马凯餐厅、庆丰包子铺、华天二友居、延吉餐厅 等老字号，以及惠丰酒家、香妃烤鸡、新川面馆等均参与本次活动。 / ...

Core Insights - The upcoming New Year's holiday is driving a surge in restaurant bookings in Beijing, with many establishments reporting high demand for dining experiences, especially on New Year's Eve [1][2] - Several well-known restaurants and traditional brands are fully booked for their New Year's Eve dinners, indicating a strong consumer interest in festive dining [1][4] Group 1: Restaurant Performance - Beijing's Hu Da restaurant has seen a 5.4% increase in customer traffic compared to last year, with expectations of over 20% growth in customer flow on New Year's Eve [2] - Haidilao has reported that nearly half of its Beijing locations are fully booked for New Year's Eve, with some stores receiving over 100 table reservations [2] - Overall, Haidilao's Beijing area has nearly 6,000 table reservations, showing stable growth compared to the same period last year [2] Group 2: Innovations and New Offerings - Haidilao is enhancing customer experience by increasing staff, preparing sufficient materials, and offering drinks and snacks to waiting customers during peak times [3] - The company is also introducing interactive games and magic performances to create a festive atmosphere [3] - The restaurant chain Xiaobai Xiaobai is focusing on innovation by launching new menu items and seasonal offerings, including a "Nine Grid Brand" upgrade [3][5] Group 3: New Store Openings - Several traditional restaurants, including Quanjude and Donglaishun, have opened new locations to attract younger consumers and tourists, leveraging their proximity to popular attractions [4] - Quanjude's new store features 132 seats and scenic views, while Donglaishun's design incorporates environmental themes to appeal to modern aesthetics [4] Group 4: Prepping for Spring Festival - Many restaurants are already preparing for the Spring Festival, with popular brands like Huguosi Snacks launching their products early [7] - Quanjude has opened reservations for its New Year's Eve dinner, featuring a menu that includes signature dishes from various locations [7] - Several traditional restaurants are set to offer handmade yuanxiao (glutinous rice balls) during the New Year's holiday, indicating an early start to the festive atmosphere [7]