在文化认同与情绪表达逐渐成为年轻人消费诉求的当下，一批聚焦非遗手作、趣味潮玩、地方文创的特色 小店近两年开始在抖音电商走红。12月26日，抖音电商对外发布《2025年宝藏小店数据报告》（下称《报 告》）显示，全年有超过7.5 万家特色小店在平台崭露头角，它们以小而美的差异化路线，勾勒出一幅独 特的消费图谱。 平台助力宝藏小店破圈成长 抖音电商上有众多独具特色的小店，它们或侧重于小众的赛道，或是一些新奇好玩的设计。但这类小商家 普遍面临"好产品/好内容"难以匹配"好流量"的困境。为了帮助这些商家在平台获得生意增长，2025年4 月，抖音电商发起"宝藏小店"专项，通过认证打标、主题榜单推荐、任务赛机制等中心化的流量聚合与热 点打造方式，将店铺精准推送给感兴趣的用户群体，同时辅以内容创作指导、直播运营帮扶等扶持举措， 为特色小商家打造专属成长阵地。 2025年抖音电商累计发布超过100期宝藏小店榜单，相关话题累计播放量超50亿。内容升级叠加流量扶 持，让特色小店的生意有了明显增长。《报告》显示，7.5万家特色店铺的GMV同比增长了165%，其中商 品卡GMV同比增长206%，超过4500位店主的粉丝量破万。 例如， ...

Core Viewpoint - The article emphasizes the significance of traditional Chinese craftsmanship, particularly the mortise and tenon joint technique, which has been a cornerstone of Chinese architecture for thousands of years, showcasing its cultural heritage and modern applications [1][18]. Group 1: Historical Significance - The mortise and tenon joint technique, known as "榫卯," has been integral to Chinese architecture from the Neolithic era to the Ming and Qing dynasties, reflecting a rich architectural history [1][3]. - The technique was recognized as a UNESCO intangible cultural heritage in 2009, highlighting its importance in preserving cultural identity [1]. Group 2: Architectural Mastery - The article describes the structural components of the dougong (斗拱), which is a pinnacle of the mortise and tenon technique, providing stability and resilience to buildings [7][10]. - The Yungang Wooden Pagoda, with its 54 combinations of dougong, serves as a "dougong museum," demonstrating the technique's effectiveness in earthquake resistance [12]. Group 3: Modern Applications - The mortise and tenon technique has found new relevance in modern engineering, such as in the design of aircraft engines, where it helps distribute centrifugal forces [18]. - Innovative applications of the technique are being explored in China's lunar program, proposing the use of mortise and tenon structures for building a moon base [20]. Group 4: Cultural Transmission - Individuals like "Dougong Grandpa" and Liu Wenhui are actively promoting traditional craftsmanship to younger generations through engaging educational methods, such as hands-on workshops and interactive models [14][16]. - The development of mortise and tenon building blocks aims to simplify and popularize traditional techniques, making them accessible to a broader audience [16].