Core Insights - The rise of crystal products is driven by their aesthetic appeal, perceived emotional value, and the influence of celebrities and social media, making them a new trend among young consumers [1][3][13] Group 1: Market Trends - Crystal products have gained immense popularity, with significant engagement on social media platforms, such as 34.2 billion views on Xiaohongshu and 46.1 billion views on Douyin [4][12] - The crystal market is expanding, with the industry transaction value surpassing 46 billion yuan in 2024, and over 7,000 companies involved in crystal sales [12][17] - The global crystal jewelry market is projected to reach $22.83 billion by 2028, with a compound annual growth rate of 14.5% [17] Group 2: Consumer Behavior - Young consumers, particularly those aged 18-30, account for 80% of crystal sales, with a significant female demographic [13][16] - The emotional value associated with crystals, such as their perceived ability to bring good luck or alleviate anxiety, drives consumer interest [13][14] Group 3: Celebrity Influence - Celebrities and influencers play a crucial role in promoting crystal products, with notable figures like Yi Nengjing and Xu Yiyang leading successful live-stream sales [6][9][10] - Yi Nengjing's live-stream event featured 15 crystal products, generating an estimated sales revenue of 5.39 million yuan, highlighting the financial potential of crystal live-streaming [9] Group 4: Pricing and Quality Concerns - The crystal market faces challenges related to pricing inconsistencies and the prevalence of counterfeit products, with some sellers using deceptive practices to inflate prices [18][19] - The average profit margin for legitimate crystal sales is around 20-30%, but can reach 70% for counterfeit items, indicating a significant risk for consumers [18] Group 5: Future Outlook - The future of crystal live-streaming may shift towards high-end customization and artistic pieces, moving away from purely emotional consumption [17] - The industry must address issues of transparency, quality control, and consumer trust to sustain growth and maintain a positive reputation [19]

Core Viewpoint - The article discusses the resurgence of the crystal industry in Donghai County, driven by a new wave of interest among young consumers, particularly through the integration of AI and social media platforms, which has transformed crystals into a trendy item associated with emotional healing and personal significance [1][2][4]. Group 1: Market Dynamics - The crystal market has seen a significant increase in demand, with over 1 million crystal bracelets sold in the last 30 days, and some bracelets priced similarly to gold [4][11]. - Donghai County holds over 70% of China's crystal reserves, with a total of approximately 300,000 tons, making it a global leader in crystal quality and quantity [9][10]. - In 2024, the total transaction value of crystals in Donghai County is expected to exceed 46 billion yuan, with 450 million pieces exported globally [11]. Group 2: Consumer Behavior - Young consumers, particularly those aged 18-30, are driving the demand for crystals, viewing them as "spiritual band-aids" to address anxiety and emotional needs [26][28]. - The rise of social media platforms like Xiaohongshu has led to the creation of over 150 myths surrounding the benefits of various crystal types, further fueling consumer interest [7][28]. - The emotional consumption trend is evident, with nearly 30% of young consumers willing to spend on items that provide emotional value [28]. Group 3: Pricing Trends - The price of high-quality crystals, particularly the "super seven" variety, has surged dramatically, with some prices now comparable to gold, indicating a potential profit margin of 2000% [32][33]. - The increase in prices is attributed to both rising demand and the scarcity of high-quality raw materials, as many suppliers are now facing shortages [37][38]. - The market's volatility is highlighted by the rapid price fluctuations and the potential for consumer interest to wane, leading to cautious strategies among local merchants [38][39]. Group 4: Industry Structure - The crystal industry in Donghai is characterized by small-scale, family-run workshops, which may struggle to compete with larger capital investments from outside businesses [42][45]. - The traditional "chicken coop factory" model, where production is decentralized and individual, may hinder the industry's ability to modernize and scale effectively [45][48]. - The long-term sustainability of the crystal industry is questioned, as the depletion of natural resources poses a significant challenge for future growth [51][50].