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“智造+直播”助力河南正阳花生产业蝶变
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-02 00:40
Group 1 - The core viewpoint highlights the successful integration of the entire peanut industry chain in Zhengyang County, from cultivation to processing and sales, leading to significant economic growth [1][2] - Zhengyang County has established a comprehensive peanut planting base of 1.6 million acres, generating a comprehensive income of 32 billion yuan from the peanut industry [1] - The county has developed 30 local deep-processing enterprises and over 50 peanut products, achieving an annual processing output value exceeding 5 billion yuan [1] Group 2 - The company utilizes big data to understand young consumers' preferences, resulting in the development of over 20 trendy peanut snack products, with 70% of sales occurring through online channels [2] - The e-commerce sector in Zhengyang County has adopted an "online + offline" sales model, achieving daily sales of up to 1 million yuan [2] - Zhengyang County has become the largest peanut planting county in China, with a planting area accounting for 9% of Henan Province and an annual production exceeding 500,000 tons [2]