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时尚产业撬动首都新消费
Bei Jing Shang Bao· 2026-01-26 14:12
情绪消费主导潮流,文化科技深度交融,北京时尚消费正迎来全新发展阶段。当下,潮玩、谷子经济、演艺经济等业态在情绪价值加持下突破传统属性,成 为Z世代表达自我的重要载体,"心价比"消费更是成为年轻消费群体的消费新逻辑,以时尚为内核的体验式消费已成为首都消费市场的重要增长极。为加速 时尚产业发展,2025年,《北京市扩大时尚消费专项行动方案》《北京市时尚产业高质量发展实施方案(2025—2027年)》相继落地,系列举措从多维度丰 富时尚消费供给。 1月26日,在政协北京市第十四届委员会第四次会议期间,多位委员在谈及时尚产业撬动首都新消费话题时提到,新生代群体的个性化潮流需求,是激活时 尚消费市场的关键突破口,接下来需通过差异化定位打造专属IP,以跨界融合、技术赋能、场景革新、精准供给为支撑,推动各业态与时尚元素深度耦合, 进而全面释放各圈层消费潜能。 在产品与服务供给端上,李志起认为北京仍有较大提升空间。李志起表示,北京在满足消费者个性化、年轻化需求上存在天然"短板",尽管2025年北京演艺 经济迎来"沸腾之年",成为拉动消费的重要力量,但单一业态的带动仍显不足。除了演艺经济,餐饮、时尚消费等领域仍需加码供给保障, ...
两会三人行|时尚产业撬动首都新消费
Bei Jing Shang Bao· 2026-01-26 13:50
情绪消费主导潮流,文化科技深度交融,北京时尚消费正迎来全新发展阶段。当下,潮玩、谷子经济、演艺经济等业态在情绪价值加持下突破传统属性,成 为Z世代表达自我的重要载体,"心价比"消费更是成为年轻消费群体的消费新逻辑,以时尚为内核的体验式消费已成为首都消费市场的重要增长极。为加速 时尚产业发展,2025年,《北京市扩大时尚消费专项行动方案》《北京市时尚产业高质量发展实施方案(2025—2027年)》相继落地,系列举措从多维度丰 富时尚消费供给。 1月26日,在政协北京市第十四届委员会第四次会议期间,多位委员在谈及时尚产业撬动首都新消费话题时提到,新生代群体的个性化潮流需求,是激活时 尚消费市场的关键突破口,接下来需通过差异化定位打造专属IP,以跨界融合、技术赋能、场景革新、精准供给为支撑,推动各业态与时尚元素深度耦合, 进而全面释放各圈层消费潜能。 1月26日,来自工商联界的市政协委员、北京市人民政府参事室特约研究员、北京市工商联副主席、振兴国际智库理事长李志起指出,当下北京的商圈建设 与社区周边消费网络均实现高质量提升,为时尚消费发展奠定了坚实基础,但后续实现质的突破,仍需找准痛点、补齐短板。 "一个城市最有潜 ...
行业调整期的“定盘星”:从五粮液12·18大会看中国白酒的确定性
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-25 23:10
Core Insights - 2025 is a transformative year for the Chinese liquor industry, marked by significant changes in product, market, and consumption structures [1] - Wuliangye has proactively adjusted its strategies to navigate challenges, achieving stable operational results and positioning itself as a "steady star" during industry adjustments [1] - The company aims to seize opportunities in the current market cycle, leveraging its strong brand, quality foundation, and financial advantages [1] Group 1: Quality Management - Wuliangye has been recognized for its quality management, winning the fifth China Quality Award nomination and the highest score in the EFQM Global Award [2] - The company emphasizes a comprehensive quality management model, integrating quality control from raw materials to finished products [2] - Continuous investment in research and development has led to advancements in digital and intelligent brewing processes, enhancing product quality [2] Group 2: Cultural and Brand Development - Wuliangye views brand culture as essential for its growth, with significant investments in cultural activities reaching an exposure of 32.1 billion people [4] - The company integrates traditional cultural elements into its branding, enhancing emotional connections with consumers [5] - The launch of the zodiac wine reflects Wuliangye's commitment to cultural innovation, merging traditional and contemporary values [6] Group 3: Innovation and Market Strategy - Wuliangye has introduced new products targeting younger consumers, such as the low-alcohol "29-degree Wuliangye," which achieved over 100 million yuan in sales within two months [7] - The company has expanded its distribution channels and enhanced its international market strategies, boosting confidence among overseas distributors [7] - Wuliangye's tourism integration strategy has attracted 1.2 million visitors in 2023, showcasing its ability to convert cultural resources into market appeal [7] Group 4: Future Outlook - Wuliangye is focused on balancing tradition and innovation, cultural value and economic benefits, and national characteristics with international trends [8] - The company has set ambitious marketing goals for 2026, emphasizing brand value enhancement and market share growth [9][10] - Wuliangye aims to contribute to the high-quality development of the global liquor industry by combining its historical legacy with modern strategies [10]
推进乡村振兴上台阶
Jing Ji Ri Bao· 2025-07-27 22:19
Core Viewpoint - The article emphasizes Henan's commitment to rural revitalization as a national priority, focusing on industrial strength, cultural heritage, and effective governance to achieve high-quality development during the "14th Five-Year Plan" period [1][2]. Group 1: Industrial Strength - Henan prioritizes food security with a significant agricultural output, including 85 million acres of wheat, 57 million acres of corn, and 20 million acres of peanuts, translating to a total production of over 1.3 billion pounds [1]. - The province has established 87.59 million acres of high-standard farmland and 20 billion pounds of storage capacity, supported by full mechanization and digital agriculture [1]. - The transformation of primary agricultural products into consumer goods enhances farmers' income through value-added stories, such as the development of local brands in various agricultural sectors [1]. Group 2: Cultural Heritage - Cultural revitalization is aimed at preserving local traditions and enhancing community identity, with 217 traditional villages in Gya County being protected through a "Five Ones" mechanism, avoiding large-scale demolition [2]. - The tourism revenue from Li Duku Village reached 8 million yuan, while Lin Fengzhai generated a total income of 10 million yuan, showcasing the economic benefits of cultural preservation [2]. Group 3: Effective Governance - The governance model in Henan focuses on converting institutional advantages into tangible benefits for the community, exemplified by the "353" initiative in Ye County, which utilizes big data for social assistance [2]. - The "Four Discussions and Two Publications" approach has achieved a 90% participation rate in all administrative villages, enhancing community engagement in governance [2]. - Future plans include a three-year action plan for prosperous industries aimed at strengthening collective economic capabilities and ensuring sustainable income for farmers [2].
华光国瓷:科技之光点亮千年窑火,文化之魂铸就时代名片
Qi Lu Wan Bao· 2025-07-23 10:57
Core Viewpoint - Huaguang Guoci is transforming traditional ceramics into a modern industry through innovation and cultural integration, positioning itself as a leader in the ceramic sector and enhancing its global presence [1][3][7]. Group 1: Innovation and Technology - Huaguang Guoci has developed a natural mineral bone china that surpasses international standards in strength, whiteness, and thermal stability, achieving a thermal stability of over 200°C compared to the international standard of 140°C [3]. - The company has achieved a 100% antibacterial rate against E. coli and Staphylococcus aureus, showcasing its advancements in lead-free materials and antibacterial functions [3]. - Over three years, the product qualification rate improved from an industry average of 70% to 97% through rigorous testing, resulting in over a thousand national patents [3][4]. Group 2: Cultural Empowerment - Each piece of Huaguang Guoci's ceramics is described as a "silent poem," with products like the "Qingdao Summit Tea Set" and "Lotus Wind Tea Set" reflecting deep cultural narratives and aesthetics [4]. - The company has successfully integrated traditional cultural symbols into modern design, making its products not only functional but also culturally significant [4][6]. Group 3: Brand Transformation - Huaguang Guoci's growth exemplifies a "chain thinking" approach in brand building, focusing on brand management, independent innovation, and cultural integration [5]. - The company has created a closed-loop ecosystem of "products + services + cultural experiences," enhancing brand value through market engagement [6]. Group 4: Global Expansion - Huaguang Guoci is expanding its international footprint, exporting innovative products to over ten countries in Europe and Southeast Asia, thus breaking traditional export barriers [7]. - The company's vision is to become a global carrier of cultural confidence, aiming to showcase Chinese ceramics on the world stage [7].