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国家体育总局体育科学研究所联合半月谈文化传媒中心与中国移动咪咕出品微短剧杀青!
Huan Qiu Wang· 2025-11-03 09:59
Core Viewpoint - The micro short drama "Holding the Fat Loss Secret, Ancient People Crying Because of Me" has officially wrapped up, marking a significant innovation in promoting scientific fitness knowledge through entertainment, responding to national calls for sports consumption and high-quality development in the sports industry [1][3][11]. Group 1: Production and Collaboration - The production is a collaboration between the National Sports Administration, the Sports Science Research Institute, Ban Yue Tan Cultural Media Center, and Migu Digital Media, showcasing a commitment to enhancing public engagement in fitness [3][11]. - The project received special support from Zhejiang Sports Science Research Institute, Dongyang Cultural and Broadcasting Tourism Sports Bureau, and Zhejiang Hengdian Film and Television City [4]. Group 2: Content and Themes - The drama centers on "scientific fitness," featuring a modern fitness coach who, after time travel, challenges societal norms about beauty and health, promoting a shift in perceptions towards body image and self-acceptance [4][9]. - It creatively integrates modern scientific fitness knowledge with ancient exercise tools, aiming to engage audiences in a fun and educational manner [7][9]. Group 3: Cast and Audience Engagement - The participation of Olympic gymnastics champion Guan Chenchen and world martial arts champion Mao Yaqi adds star power, with their characters involved in a murder mystery that intertwines fitness and romance [7]. - The drama aims to advocate for a healthy lifestyle, breaking misconceptions about fitness being painful or dieting being necessary, and emphasizes a scientific, sustainable, and personalized approach to health [9][11]. Group 4: Industry Impact - This micro short drama represents a bold exploration in the "micro short drama + sports" integration, potentially setting a new trend in the industry and contributing positively to the dissemination of sports culture [11]. - The unique narrative style and engaging plot are expected to resonate with audiences, creating a wave of interest in scientific fitness [11].
国家体育总局体育科学研究所联合中国移动咪咕出品微短剧开机!
Huan Qiu Wang· 2025-10-30 03:31
Core Viewpoint - The article highlights the launch of China's first micro-drama focused on scientific fitness guidance, titled "Holding the Fat Loss Secret, Ancient People Crying Over Me," aimed at promoting sports consumption and high-quality development of the sports industry [1][3]. Group 1: Project Overview - The micro-drama is a collaboration between the National Sports General Administration's Sports Science Research Institute, Ban Yue Tan Cultural Media Center, and Migu Digital Media Co., Ltd. [1][3]. - The project is part of the State Council's initiative "Follow the Micro-Drama to Exercise" and officially began filming on October 29 [1][3]. Group 2: Narrative and Themes - The storyline features a modern fitness coach, Lin Tian, who unexpectedly travels back to ancient times, using advanced fat loss concepts and training methods to challenge outdated aesthetic views [3]. - The drama aims to create a cultural collision between ancient and modern perspectives while conveying the charm and value of scientific fitness [3]. Group 3: Industry Impact - This micro-drama represents a bold exploration and practice of the "micro-drama + sports" integration, providing a new audiovisual experience for audiences [3]. - The production is expected to contribute positively to the dissemination and promotion of sports culture, potentially sparking a new trend in the "micro-drama + sports" sector [3].
《书香益动·健康同行 北京体彩公益读书会——点亮市民健康生活》
Group 1 - The event "Beneficial Movement in Beijing: Public Reading Club" was organized by the Beijing Sports Lottery Management Center, supported by the Beijing Cultural Development Foundation, focusing on the integration of sports knowledge, health concepts, and public welfare [3][8] - Experts discussed obesity causes and weight management methods, emphasizing the importance of scientific perspectives in health [3][4] - The event aimed to promote the public understanding of the social responsibilities of the sports lottery, including its contributions to public fitness facilities and educational support in impoverished areas [6][8] Group 2 - The reading club served as an innovative attempt by Beijing Sports Lottery to empower public welfare through culture, making the concept of "benefiting the people" more relatable to the public [8] - Participants engaged in a quiz about sports lottery knowledge, enhancing their understanding of the significance and value of lottery public welfare initiatives [6][8] - Future plans include continuing diverse public welfare activities to contribute to the construction of a healthy China and enrich the cultural life of citizens [8]
众安保险启动“百城助跑计划” 探索“体、医、保”融合新路径
Jing Ji Guan Cha Wang· 2025-09-02 04:47
Core Viewpoint - ZhongAn Insurance has launched the "Hundred Cities Running Plan" to promote a more scientific and sustainable approach to health and fitness for the public, marking a transition from the 1.0 era of product supply to the 2.0 era of cross-ecosystem collaboration [1] Group 1: Company Initiatives - The "Hundred Cities Running Plan" is a one-stop sports service platform designed specifically for runners, collaborating with various partners including event IPs, operational organizations, sports equipment brands, venues, medical institutions, insurance intermediaries, and welfare platforms to provide six dimensions of sports benefits [1] - ZhongAn Insurance has over ten years of experience in the sports sector, having developed a comprehensive insurance matrix covering the entire chain from prevention to compensation, and has supported over 80 marathon events and more than 1 million runners and staff, with a total insured amount nearing 10 trillion [1] Group 2: Industry Trends - The "National Fitness" strategy and the "Healthy China 2030 Planning Outline" have led to a significant increase in the number of people participating in sports, with over 514 million individuals expected to engage in regular physical activity by 2024 [1] - The shift in the slogan for "National Fitness Day" from "Advocating Fitness" to "Scientific Fitness" reflects a new stage in the pursuit of refined and systematic long-term health in sports [1] - ZhongAn Insurance is expanding its insurance offerings in the sports sector, integrating technological capabilities, expanding partnerships, and focusing on user needs to enhance product and experience [2]
苏州市“全民健身日”主题活动举行 10条最热骑行路线发布
Su Zhou Ri Bao· 2025-08-08 23:51
Core Points - The event on August 8, 2025, marked the "National Fitness Day" in Suzhou, integrating sports activities into the commercial area for the first time [1] - Over 200 sports venues in the city were opened for free to the public, promoting a "Scientific Fitness Guidance Week" with more than 160 activities [1] - The event featured a "Civilized Fitness" initiative led by Olympic champion Zhao Shuai, encouraging citizens to participate in sports and fitness activities in a respectful manner [1] - The launch of the Suzhou City ride digital platform and the "Mingcheng Sports - Su Ti Tong" app aims to enhance the experience for cycling enthusiasts and support sports organizations through AI technology [1] Group 1 - The "National Fitness Day" event was held in the Guanqian commercial area, featuring various sports activities such as dance, freestyle cycling, and street basketball [1] - The initiative aims to deepen the integration of sports and health services in the city, promoting scientific fitness concepts [1] - The event included the release of 10 popular cycling routes to facilitate local cycling enthusiasts [1] Group 2 - The "Mingcheng Sports - Su Ti Tong" app focuses on public sports events, utilizing AI for intelligent search and digital management [1] - The event emphasized the importance of civilized participation and support in sports, aligning with the city's goal of promoting a civilized community [1] - Community health service centers and sports health promotion centers actively participated in the fitness guidance activities [1]
这个夏天你健身了吗?这些健身知识请查收
Yang Shi Wang· 2025-08-08 19:57
Group 1 - The core idea of the articles highlights the increasing demand for fitness and sports activities in China, with 540 million people regularly participating in physical exercise, representing over 38.5% of the population [1] - By 2024, the national physical fitness qualification rate in China is projected to reach 84.8%, an increase of 4.5 percentage points compared to the first national fitness monitoring in 2000 [1] - The development of diverse sports facilities, such as "pocket courts" in communities and specialized fitness areas in parks, is enhancing accessibility for citizens and tourists [2] Group 2 - Various sports venues are being designed to cater to different age groups, with facilities specifically tailored for children and the elderly to address their unique health needs [4] - The introduction of maintenance systems, such as QR codes for reporting damages, ensures timely repairs and upkeep of sports facilities [6] - Community sports events are becoming increasingly popular, encouraging local participation and engagement in fitness activities [7] Group 3 - Emerging niche sports, like pickleball, are gaining popularity among younger demographics, with significant increases in participation rates, such as a 50% rise in foot traffic at pickleball venues in Wuhan [11] - The articles emphasize the importance of scientific approaches to fitness, particularly during summer, highlighting hydration and exercise intensity as key factors for effective workouts [12][20] - Experts recommend a balanced approach to weight loss, distinguishing between weight reduction and fat loss, and suggest maintaining a heart rate of 60%-70% of maximum for optimal fat burning [20]
一堂奥运名将讲授的“科学健身”课
Ren Min Ri Bao· 2025-08-06 22:49
Core Viewpoint - The article highlights a public health lesson conducted by Olympic athletes focusing on "scientific fitness" and "weight management," emphasizing the importance of mindset in maintaining a healthy lifestyle [1][2]. Group 1: Importance of Mindset - Olympic champion Guo Weiyang stresses that many view exercise as a burden, and changing this perception to see it as a pursuit of health and enjoyment can significantly alter one's experience [1]. - Zhao Shuai, another Olympic champion, emphasizes that weight management is primarily for physical and mental health, advocating for a balanced approach to fitness without excessive training or dieting [1]. Group 2: Tailored Fitness Advice - Zheng Shuyin provides specific advice for women, suggesting a gradual and consistent approach to exercise, along with a balanced diet to enhance the effectiveness of workouts [1]. - The athletes encourage participants to explore various sports to find what suits them best and to maintain consistency in their fitness routines [1]. Group 3: Interactive Engagement - During an interactive session, Olympic athletes engaged with children and sports enthusiasts through various activities, demonstrating the positive impact of sports on both physical health and mental outlook [2]. - Li Xin, a former basketball player, highlights the transformative power of sports in fostering a positive attitude towards life [2].
苏州市“科学健身指导周”系列活动举行
Su Zhou Ri Bao· 2025-08-04 00:31
Group 1 - The core event is the "National Fitness Day" on August 8, which is part of the "Sports Promotion Week" aimed at enhancing public fitness enthusiasm and promoting health through scientific exercise [1] - The Suzhou Sports Bureau, in collaboration with the Health Commission, organized over 160 activities across the city, including fitness skill training, health lectures, physical fitness monitoring, and health consultations [1] - The initiative aims to popularize the concept of scientific fitness, creating a comprehensive service network that integrates physical fitness assessment, exercise guidance, and accessible training opportunities [1] Group 2 - Community health service centers and health promotion centers actively participated in the activities, offering services such as weight management, Qigong teaching, and chronic disease exercise interventions [1] - The Suzhou Sports Bureau has partnered with Suzhou Daily Media to launch a comprehensive overview of the "Scientific Fitness Guidance Week" activities for 10 districts and counties in Suzhou for 2025, encouraging public participation [1]
体育公益点燃津门活力 2025“中华益动行” 社区体育走进天津
Xin Hua Wang· 2025-08-01 01:52
Core Points - The "Chinese Beneficial Action" community sports event has been launched in Tianjin, aiming to promote physical fitness and community engagement [1] - The initiative will run for four months, offering over 600 sports skill training sessions across nearly 30 different sports [1] - The program includes nearly 10 public lectures on scientific fitness concepts and supports 18 sports events to cater to diverse interests [1]
200余名运动达人昆明同场竞技 重温“校园运动会”记忆
Zhong Guo Xin Wen Wang· 2025-07-23 01:42
Core Points - The event held in Kunming on the 22nd of 2025 was the Yunnan Province National Physical Fitness Standard Invitational Competition, featuring over 200 participants from 16 cities in the province, including teachers, individual entrepreneurs, and farmers, aiming to revive memories of "campus sports days" [1] - The competition was guided by the Yunnan Provincial Sports Bureau and organized by the Yunnan Provincial Sports Science Research Institute, representing an innovative initiative in the province's efforts to promote public fitness [1] - The event aims to stimulate public enthusiasm for sports participation through a scientifically standardized exercise framework, encouraging broader community involvement, especially among youth, in adopting healthy lifestyles [1] Event Details - The competition strictly adhered to national physical fitness standards, featuring five categories of physical fitness events: strength, speed, endurance, agility, and flexibility, including events like 30-second single rope skipping, 800-meter run (women), 1000-meter run (men), standing long jump, pole weaving, and seated forward bending [1] - Participants were divided into age groups: youth group (18-24 years) and adult group (25-44 years) [1] - The atmosphere at the event was lively, showcasing excellent teamwork and individual skills among participants, who enjoyed the fun of sports [1] Technological Innovation - The event introduced smart electronic testing devices for real-time data collection and automatic uploading of competition results, providing participants with immediate access to their performance reports [2] - Competitors could also check their results and individual event standards through the "Yunnan Sports" app, offering guidance for future scientific training [2]