民航工业旅游精品线路
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两部门联手发文:文旅民航深度融合,冰雪、低空旅游迎新机遇
Huan Qiu Wang· 2025-12-05 02:03
Core Viewpoint - The article discusses the "Action Plan for the Integration of Culture, Tourism, and Civil Aviation," which aims to stimulate consumption potential and promote industrial upgrades through specific measures targeting various tourism segments [1][4]. Group 1: Action Plan Overview - The "Action Plan" was jointly issued by the Ministry of Culture and Tourism and the Civil Aviation Administration of China on December 3, 2025, outlining 15 specific measures across five areas to enhance the integration of culture and tourism with the civil aviation industry [2]. - The plan sets clear goals for 2027, aiming for significant improvements in tourism service levels, broader coverage of domestic and international travel routes, and a richer variety of integrated products and experiences [4]. Group 2: Targeted Tourism Segments - The plan emphasizes precise support for niche tourism markets, including silver-haired tourism, which will see the introduction of services such as elderly companion assistance, specialized meals, and senior-friendly waiting areas at airports [4]. - For the increasingly popular snow tourism sector, the plan encourages airlines and airports to optimize baggage systems and enhance ski equipment transportation services, addressing practical travel challenges for tourists [4]. Group 3: New Consumption Drivers - The "Action Plan" promotes the cultivation of new business formats and scenarios, proposing themed travel packages such as "traveling with performances," "traveling with events," and "traveling with films," along with discounts for student groups and family packages [4]. - It also encourages local governments to include "civil aviation + cultural tourism" combined products in consumer voucher policies to lower barriers for consumers [4]. Group 4: Low-altitude Tourism Focus - Low-altitude tourism is highlighted as a key area of support, with the plan advocating for a regulated and orderly development of this sector, including the establishment of a joint regulatory mechanism between industry and local authorities [5]. - The plan supports qualified companies in developing unique low-altitude tourism routes and products, leveraging local tourism resources and seasonal characteristics to create new aerial sightseeing experiences [5]. Group 5: Cultural Integration and Innovation - The "Action Plan" encourages cross-industry collaboration, allowing cultural tourism enterprises to partner with civil aviation entities to create aviation-themed artistic works and tourism performances, as well as co-developing cultural and creative products [5]. - It innovatively suggests the development of premium tourism routes utilizing retired aircraft and abandoned airports for educational and immersive experiences, transforming waste into valuable resources [5]. Group 6: Future Outlook - Experts express optimism regarding the long-term impact of the "Action Plan," anticipating that the ongoing release of related policy effects, along with the recovery of inbound tourism and the growth of niche sectors like snow and silver-haired tourism, will lead to significant improvements in both the scale and quality of the cultural tourism market [6].
民航文旅融合将迎政策礼包
Bei Jing Shang Bao· 2025-12-03 16:01
Core Viewpoint - The "Cultural and Tourism Integration Development Action Plan" aims to enhance the synergy between the cultural, tourism, and civil aviation sectors, addressing current challenges in domestic and international travel demand while fostering new economic growth points [1][5]. Group 1: Action Plan Objectives - The action plan emphasizes the need to improve domestic travel accessibility, increase inbound tourism routes, and enhance airport tourism service facilities to better meet travel demands [1][5]. - It encourages local governments to include "civil aviation + cultural tourism" products in consumption voucher policies to stimulate consumer spending [6]. Group 2: Targeted Services for Specific Travel Groups - For senior travelers, the plan proposes optimizing accessibility and providing tailored services such as dedicated waiting areas and special meal options [3][4]. - It suggests enhancing services for educational travel groups by facilitating quick verification processes and improving ground transportation connections [3]. - Families traveling with children are encouraged to receive customized services, including seat selection, children's meals, and play areas at airports [3][4]. Group 3: Enhancements for Ice and Snow Tourism - The action plan outlines measures for airports serving ice and snow tourism, including providing warming facilities and optimizing luggage handling for winter sports equipment [4][5]. - It aims to improve the overall convenience for inbound tourists by promoting policies that facilitate entry and transit, including the expansion of international flight coverage [4][5]. Group 4: New Product Development and Market Expansion - The plan encourages the development of new products and experiences that integrate civil aviation with cultural tourism, such as themed travel packages and low-altitude tourism projects [6][7]. - It supports the creation of cultural displays and shopping opportunities at airports, transforming them into cultural and tourism consumption hubs [7].