第一，积极培育文旅融合发展新业态。找准文化和旅游的契合处、联结点，以文化提升旅游的内涵 品质，以旅游促进文化的传播消费，构建融合发展良好生态。深化文化资源挖掘利用，推动中华优秀传 统文化、革命文化、社会主义先进文化融入旅游线路设计和文旅产品开发，做优"跟着演出去旅 行"、"跟着影视去旅行"等品牌项目。做好"文旅+百业"、"百业+文旅"大文章，推动文化和旅游融入乡 村振兴、城市发展，培育文体旅、文商旅、农文旅等融合业态，发展体育休闲游、邮轮游艇游、研学旅 游、康养旅游、低空旅游等创新产品和服务，打造文旅消费新场景。 第二，大力推进文化和旅游科技创新。强化科技赋能，推动科技创新链与文旅产业链无缝对接，运 用5G、大数据、云计算、区块链、物联网、虚拟现实等技术改造提升出版发行、影视制作、娱乐、会 展等传统文化产业，发展数字演艺、数字艺术、沉浸式体验等新型文化业态。加快科技创新成果在旅游 领域转化应用，推动旅游生产方式、商业模式和管理模式升级，全链条提高旅游服务质量。人工智能是 目前最具革命性、引领性的科学技术之一，要建好用好文化旅游业应用大模型，打造强大的主流价值观 多模态语料库，同时完善监管制度、提高治理水平。 ...

第二，大力推进文化和旅游科技创新。强化科技赋能，推动科技创新链与文旅产业链无缝对接，运用 5G、大数据、云计算、区块链、物联网、虚拟现实等技术改造提升出版发行、影视制作、娱乐、会展 等传统文化产业，发展数字演艺、数字艺术、沉浸式体验等新型文化业态。加快科技创新成果在旅游领 域转化应用，推动旅游生产方式、商业模式和管理模式升级，全链条提高旅游服务质量。人工智能是目 前最具革命性、引领性的科学技术之一，要建好用好文化旅游业应用大模型，打造强大的主流价值观多 模态语料库，同时完善监管制度、提高治理水平。 第三，统筹国内国际文旅市场发展。立足强大国内市场，深化文化和旅游国际交流合作，推动文化旅游 业积极融入新发展格局。完善文化产业体系和现代旅游业体系，支持优势企业资源整合、并购重组和跨 界融合，鼓励中小微企业走专精特新发展路子，提高文化和旅游企业竞争力。鼓励文化企业拓展国际业 务，提高核心文化产品和服务出口在文化贸易中的份额，推动更多优质网络文学、网络游戏、短视频、 微短剧等"破圈出海"。提升入境游便利化国际化水平，建设一批世界级旅游景区和度假区，打造一批国 际旅游精品线路和边境旅游试验区、跨境旅游合作区，吸引更多境 ...

数据背后，反映出三亚在政策驱动、产品创新与服务体系优化方面的持续投入。面对海南自贸港全 岛封关运作的发展机遇，三亚积极整合全域旅游资源，构建涵盖多业态的文旅产品体系。 游客量超65万人次，免税销售翻番 三亚文旅市场实现"开门红" 海南日报三亚1月4日电(海南日报全媒体记者 李艳玫)2026年元旦假期，三亚文旅市场实现"开门 红"，人气与消费热度双双走高。数据显示，1月1日至3日，全市累计接待游客65.08万人次，按可比口 径同比增长17.84%;实现旅游总收入12.99亿元，同比增长18.37%。 交通运行同步呈现活跃态势，三亚凤凰国际机场进出港航班达1350架次，同比增长22.84%;火车站 累计到发旅客19.83万人次，同比增长34.71%。离岛免税消费表现尤其突出，三天销售额达4.69亿元， 同比增长103.9%。 服务细节与安全保障亦同步提升。机场、车站开展的"暖心礼遇"活动，以特色文创和本地好物传递 三亚热情;同时，全市围绕涉水安全、消防及旅游项目开展全面排查，并通过组织培训演练，系统提升 应急响应能力，为游客提供了安心、舒心的假日环境。 滨海康养、海洋研学、低空旅游等新业态不断丰富游客体验，黎苗歌 ...

Group 1 - The core viewpoint of the article highlights the vibrant consumption activity in Zhejiang during the 2026 New Year holiday, with significant growth in various sectors including dining, accommodation, and entertainment [1] Group 2 - Over 3,000 monitored dining enterprises in Zhejiang reported an 18% year-on-year increase in revenue [1] - On New Year's Day, 440 commercial enterprises achieved sales of 1.17 billion RMB, marking a 5.6% growth [1] - The sales of 43 major dining enterprises in Zhejiang increased by 13.5% year-on-year, driven by cross-year dining events [1] Group 3 - Accommodation bookings in Zhejiang saw a 32.7% year-on-year increase during the holiday [1] - Dongji Island in Zhoushan became a popular destination for welcoming the first light of 2026, with a more than 100% increase in homestay search volume [1] - Popular family gathering spots included homestays in places like Mogan Mountain in Huzhou [1] Group 4 - The holiday featured a rich array of cultural and tourism activities, with strong demand for low-altitude tourism and snow-related experiences [1] - Ningbo launched a "Low Altitude + Cultural Tourism" event, which was well-received by young people [1] - The Anji Cloud Grassland Ski Resort attracted visitors looking to celebrate the New Year in a snowy environment [1] Group 5 - There was a robust demand for festive goods, with sales of celebratory items in Yiwu's small commodity city performing exceptionally well [1]

Core Insights - Hainan Province has introduced 16 fiscal support measures to promote tourism consumption, focusing on sports events, cultural performances, inbound tourism, and product development [2][3][4] Group 1: Fiscal Support Measures - The measures include a total reward of up to 80 million yuan for 10 key sports events, with a maximum of 5 million yuan for international events and 300,000 yuan for national events [2] - Cultural performances will receive rewards of up to 250,000 yuan for concerts and 200,000 yuan for music festivals, with additional incentives for events held between April and September [2] - Inbound tourism development will see travel agencies rewarded up to 800,000 yuan based on visitor numbers and product development [3] Group 2: Tourism Product Development - Rewards of up to 30,000 yuan will be given for tourism projects that meet certain visitor service criteria, and cruise companies can receive up to 30,000 yuan per voyage [3] - The government plans to issue tourism consumption vouchers to stimulate spending in various sectors, including yacht tourism and medical tourism [3][4] Group 3: Local Government Incentives - Local governments are encouraged to issue dining vouchers and support the establishment of well-known brands, with the provincial government matching 50% of local expenditures [4] Group 4: Implementation Timeline - The measures will take effect from January 1, 2026, and will be valid for three years [5] Group 5: Planned Events for 2026 - Hainan plans to host 77 key events in 2026, including 37 international events and 21 national events, aiming to create a year-round cultural and sports event matrix [6] - The top ten performing arts brands and eleven major sports events will be launched, featuring a variety of performances and competitions to enhance sports consumption [6][7]

Core Viewpoint - Hainan Province has introduced a series of fiscal measures to boost tourism consumption, aiming to enhance the international tourism consumption center and stimulate economic growth through various support policies [1][3]. Group 1: Fiscal Support Measures - The measures include 16 fiscal support policies covering sports events, performing arts, inbound tourism, and the issuance of consumption vouchers, with individual rewards up to 80 million yuan [1][3]. - Key sports events such as the Hainan Island International Road Cycling Race and the Hainan Island International Sailing Race will receive a total reward of up to 80 million yuan, linked to six performance indicators [3]. - A tiered reward mechanism for the performing arts has been established, with large concerts eligible for rewards ranging from 200,000 to 2.5 million yuan based on ticket sales and revenue [3]. Group 2: Inbound Tourism Enhancement - Five special support policies for inbound tourism have been introduced, focusing on travel agency development, airline promotion, and international marketing efforts [5]. - The visa-free entry for 86 countries and the operation of 87 international passenger routes are expected to further enhance Hainan's appeal to international tourists [7]. Group 3: Financial Support and Infrastructure - The measures include financial support policies to assist tourism enterprises, extending the "Qiong Travel Insurance Loan" program until December 2028, with loan terms up to five years [7]. - The policies also support the operation of island tourism road projects and cruise tourism, aiming to improve the overall tourism product supply [6]. Group 4: Expected Outcomes - Hainan is projected to receive 106 million domestic and international tourists in 2025, a 9% increase year-on-year, with total tourist spending expected to reach 224.98 billion yuan, a 10.3% increase [8].

临近年末，商圈促销等持续引发人们的消费热情。 特约评论员熊夏柠 临近年末，各地文旅消费火热，一些一线城市的演唱会经济火爆。有的城市积极提振内需、发放消费券也如火如荼，电商平台频推跨年促销， 汽车与家电以旧换新、商圈促销等持续引发人们的消费热情。 近日召开的中央经济工作会议提出，坚持内需主导，建设强大国内市场。深入实施提振消费专项行动，制定实施城乡居民增收计划。扩大优质 商品和服务供给。优化"两新"政策实施。清理消费领域不合理限制措施，释放服务消费潜力。 坚持惠民生和促消费、投资于物和投资于人紧密结合，以新需求引领新供给，以新供给创造新需求。 可以说，提振内需的部署十分完备，消费已经成为拉动我国经济的重要组成部分。近年来在一系列精准施策之下，消费势头不断向好。服务消 费呈持续回升态势，前11个月服务零售额同比增长5.4%，连续3个月回升。 目前，大宗消费、服务消费、新型消费等领域的带动作用明显。大宗消费在以旧换新政策的支持下，已经带动了显著的消费增量，目前以旧换 新还正在不断扩围。服务消费也不断扩容，尤其是在我国正在构建生育友好型社会、增加文旅体供给、高端医疗等政策背景下，促进服务消费 如虎添翼。另外，新型消费 ...

为广州市发展改革委副主任杨晓艳致辞 广州市发展改革委副主任杨晓艳表示，广州是汽车制造之城，低空经济产业链与汽车产业重合率高，广 州发展低空经济具备扎实基础和优势。她介绍，广州从"造出来、飞出来"两个维度推动低空经济发展， 持续推动整机制造、飞行服务平台、智能网联系统建设，计划到2030年建成10个低空起降基地、100个 起降场、1000个起降点，确保低空飞起来、飞得好。未来，广州将全力夯实低空经济产业基础、积极拓 展"低空+应急、城市治理、文旅等"新场景，并深化区域协同，为构建世界级低空旅游目的地贡献广州 力量。 为系统推进低空与文旅深度融合，会议期间正式成立了"文化科技创新服务联盟低空文旅产业专业委员 会暨创新联合体"。该联合体由文化科技创新服务联盟发起，联合北京交通大学、浙江清华长三角研究 院以及亿航智能、万丰航空、大漠大智控、汇天航空航天、千寻位置、广东联通等产业链代表性企业与 机构共同组建。专委会将以标准化建设为引领，整合"低空+文旅"全产业链资源，推动从技术研发、基 础设施到场景应用的全链条创新与合作，助力产业从探索迈向标杆引领。 新华财经广州12月25日电（记者刘玉龙）为积极响应国家关于推动文旅产 ...

齐鲁晚报·齐鲁壹点记者 李文璇 强化应用场景拓展。编制全省应用场景建设方案，分级分类有序推出个性化、创新型、定制类场景，明 年重点打造低空政务飞行"综合飞一次"、济南中央商务区低空物流先导区、青岛/烟台-大连低空货运航 线、山东高速（600350）集团万里路网巡检、黄河入海低空旅游等一批典型应用场景，加快探索安全有 保障、商业可持续、群众易接受的场景发展模式。 强化产业生态培育。统筹低空航空器产能布局和项目建设，严控新上低空经济产业园。重点推进青岛蔚 蓝空间飞行器、烟台壹通大型无人机、威海高新区智能制造、济宁峰飞大型eVTOL总装、潍坊海鸥消 防无人机等重点项目建设，打造以济南、青岛为核心的优先发展区，做强日照、滨州省级战略性新兴产 业集群，明年开工建设投资亿元以上装备制造项目40个以上，加快形成龙头带动、链式发展、集群推动 的全链条发展格局。 近日，山东省政府印发《山东省民用无人驾驶航空器公共安全管理办法》（简称《办法》），自2026年 1月1日起施行。《办法》中提到"促进和保障低空经济高质量发展"，12月18日上午，在省政府政策例行 吹风会上，山东省发展和改革委员会二级巡视员封立树介绍了省发展改革委在统筹 ...

Core Insights - Sanya's inbound tourism has seen a significant increase of 42.92% year-on-year, with a total of 92.46 million inbound visitors from January to November this year [1] - The city plans to implement global precision marketing to attract international tourism enterprises and high-end brands, while enhancing its international flight network and marketing strategies [1] - Sanya aims to develop a diverse tourism product system, including marine, cultural, sports, wellness, low-altitude, and rural tourism, and to integrate duty-free, cruise, and performance sectors with tourism [1] Group 1 - Sanya received a total of 32.6058 million tourists in the first 11 months of the year [1] - The city will deepen cooperation with international tourism organizations and host large-scale events with international influence [1] - Sanya is focused on building a global tourism promotion network to enhance its international brand influence [1] Group 2 - The city will establish a series of "Sanya Standards" for tourism services, aiming to improve the international service level of tourism personnel [2] - A unified smart tourism platform will be developed to provide one-stop, personalized services for visitors [2] - Sanya is committed to modernizing industry governance and creating a regulated tourism market environment [2]