Core Insights - Low-altitude tourism has been increasingly integrated into national consumption promotion policies since 2025, with recent government documents emphasizing its development as part of broader economic strategies [1][2][3] - The low-altitude tourism sector is characterized by unique aerial experiences and immersive activities, appealing to consumers seeking novel and high-end travel options, while also driving transformation in related industries [2][3] Policy Environment - Recent government initiatives, including the "Special Action Plan to Boost Consumption," advocate for the orderly development of low-altitude tourism and related sectors [1] - The Henan provincial government has set a target for the low-altitude economy to reach 50 billion yuan by 2027, highlighting the importance of integrating low-altitude tourism with local cultural and natural resources [1][3] Market Growth - The domestic low-altitude tourism market has shown significant growth, with flight hours increasing to 30,000 in 2023 and over 600,000 participants in aerial activities, indicating a robust demand for this new travel format [3] - The average spending per person on low-altitude tourism is 5,000 yuan, five times that of traditional tourism, suggesting a lucrative market potential [3] Challenges - The development of low-altitude tourism in Henan faces several challenges, including weak infrastructure, limited airspace access, and a lack of standardized products and services [5][6] - The current number of general airports in China is around 400, with only six located in Henan, which restricts service accessibility and safety [5] Development Strategies - To establish itself as a leading low-altitude tourism province, Henan aims to enhance infrastructure, streamline approval processes, and foster cross-industry collaborations [6][7] - The province plans to simplify flight approval procedures and create a unified management mechanism for low-altitude airspace to facilitate growth [7][8] Market Cultivation - There is a focus on developing differentiated products and enhancing brand recognition to meet diverse consumer needs, including integrating low-altitude tourism with local cultural experiences [8][9] - Marketing efforts will include media promotion and events to raise public awareness and acceptance of low-altitude tourism [8][9] Talent Development - The industry faces a shortage of skilled professionals, prompting initiatives to enhance talent training through partnerships between educational institutions and businesses [9] - Establishing specialized training programs for pilots and other professionals is crucial for supporting the sector's growth [9]

Core Insights - Chengdu's cultural tourism industry is experiencing significant growth, with over 160 million visitors in the first half of the year, including 984,000 international tourists, marking a 51.5% year-on-year increase [1] - The city is focusing on enhancing its cultural tourism brand, "Park City, Happy Chengdu," by promoting the exploration and development of ancient Shu civilization and various cultural heritages [1] Group 1 - Chengdu hosted over 14,000 commercial performances, generating a comprehensive consumption of 3.15 billion yuan from "performance ticket roots" [1] - The city aims to create world-class tourist attractions, including the Qingcheng Mountain-Dujiangyan area and the Giant Panda Breeding Research Base, while improving the international tourism quality of other sites [1][2] Group 2 - Chengdu is optimizing its tourism development by leveraging the unique cultural resources of various districts, aiming to build a modern international cultural tourism core area [2] - The city is promoting the integration of cultural tourism with other industries, adapting to new trends and tourist demands, and developing diverse tourism formats such as red tourism, low-altitude tourism, and ice and snow tourism [2]

Core Viewpoint - The "Passionate Zhejiang Summer Happy Consumption" action plan aims to leverage Zhejiang's unique resources to boost consumption in key sectors such as cultural tourism, sports events, night economy, dining services, and agricultural leisure, with a target of over 2000 promotional activities during the summer months of July and August [1] Group 1: Cultural and Tourism Initiatives - Launch of the "Colorful Summer, Fun in Zhejiang" cultural and tourism consumption season, featuring ten themed products and hundreds of family-friendly study travel routes [1] - Implementation of the "Travel with Transportation" initiative, offering various travel experiences including water routes and scenic self-driving tours [1] - Promotion of the "Follow the Movie to Taste Zhejiang" summer consumption season with provincial movie consumption vouchers and discounts for movie ticket holders [1] Group 2: Sports Consumption Upgrades - Hosting major international and domestic sports events such as the 2025 World Volleyball League and the National Athletics Championships, with accompanying "accommodation + cultural tourism" packages [7] - Launch of the "Follow the Events to Explore Zhejiang" initiative to promote sports events in scenic areas and commercial districts [8] - Encouragement of youth sports training and special summer discounts at public sports venues [9] Group 3: Night Economy Development - Initiation of the "Shop in China, Enjoy the Night Life in Zhejiang" consumption season, promoting various night-time activities and creating over 100 unique night markets [11] - Encouragement for cultural, shopping, and entertainment venues to extend their summer operating hours and offer exclusive night-time discounts [12] Group 4: Dining and Retail Enhancements - Launch of initiatives to enhance dining experiences, including smart ordering and online payment systems, and special offers for students and teachers [13] - Promotion of new retail experiences through the establishment of pop-up stores and limited-time product launches in commercial areas [14][15] Group 5: Digital Consumption Activation - Introduction of summer e-commerce vouchers for local products, encouraging major e-commerce platforms to offer discounts and create themed shopping events [19] - Organization of the 2025 provincial live-streaming e-commerce competition to stimulate summer consumption [20] Group 6: Rural Consumption Revitalization - Organization of promotional activities for local specialties and agricultural tourism, aiming to attract over 25 million visitors to rural leisure activities [21] - Exploration of integrated operation models combining events, festivals, and markets to enhance rural experiences [22]

作者 | 第一财 经 祝嫣然 今年以来低空文旅项目爆火，安全问题也备受关注。 五一假期期间，个别低空文旅项目出现意外事故。国家发改委新闻发言人李超20日在发布会上对此 回应称，近年来，各有关部门和地方结合发展实际，积极探索发展包括低空旅游在内的低空经济场景 业态。但也要看到，低空飞行的安全风险隐患仍然不容忽视。必须强调的是，安全是低空经济发展的 首要前提。 她透露，按照工作部署，国家发展改革委将会同有关部门，按照先载货后载人、先隔离后融合、先远 郊后城区的原则，在严控风险、确保安全的前提下，分类有序拓展低空经济应用场景，稳妥推进低空 旅游、航空运动、消费级无人机等低空消费发展。 国家发改委将遵循因地制宜、循序渐进原则，加强安全治理，压实属地政府、行业管理部门监管责任 和企业主体责任，规范有效组织开展试点，严厉打击驾驶员无证、低空航空器未取得适航证、飞行活 动未报批等"黑飞"行为，引导推动产业合理布局、场景有序拓展。 近日，江苏省苏州市吴中区应急管理局通报，5月2日17时许，一架R44Ⅱ型直升机(注册号B- 7541)在吴中区上空飞行返航时，从距离地面10米左右的高度坠落。事件造成4名机上人员受伤，1 名地面人 ...

Group 1 - The core viewpoint emphasizes the importance of safety in the development of the low-altitude economy, particularly in light of recent accidents during low-altitude tourism projects [1][2] - The National Development and Reform Commission (NDRC) plans to expand low-altitude economic application scenarios in an orderly manner, prioritizing cargo transport before passenger transport, isolation before integration, and suburban areas before urban areas [1] - The NDRC will strengthen safety governance and enforce regulatory responsibilities among local governments, industry management departments, and enterprises to ensure compliance and safety in low-altitude operations [1][2] Group 2 - The low-altitude economy is recognized as a new productive force and an important direction for developing new momentum, covering logistics, urban air transport, and emergency rescue [3] - The establishment of the Low Altitude Economy Development Department by the NDRC marks a significant step in coordinating the development of the low-altitude economy in China [3] - There is a pressing need for legal frameworks to support the low-altitude economy, including the development of a Low Altitude Airspace Management Law and improved regulatory standards [3]

Core Viewpoint - The National Development and Reform Commission (NDRC) will work with relevant departments to expand low-altitude economic application scenarios in a classified and orderly manner, ensuring safety and risk control [1] Group 1: Policy Implementation - The NDRC will follow principles of "cargo first, then passengers," "isolation first, then integration," and "outer suburbs first, then urban areas" to guide the development of low-altitude tourism, aviation sports, and consumer-grade drones [1] - There will be strict enforcement against illegal flying activities, including unlicensed pilots, unapproved low-altitude aircraft, and unreported flight activities [1] Group 2: Industry Development - The initiative aims to promote reasonable industry layout and orderly expansion of application scenarios in the low-altitude economy [1]