掘金夜经济的热情在这个夏天涌动着，过往依傍着两餐、三餐的餐饮小店开始将更多目光投向深夜加 班、旅游的年轻人们，如何做好夜经济的课题之下，变化开始深入到毛细血管。 商务部发布的《城市居民消费习惯调查报告》显示，我国60%的消费发生在夜间，大型商场每天18时至 22时的消费额占比超过全天的50%。复旦大学（上海）大数据实验室数据则显示，今年6月以来，上海 夜间消费市场消费总额达880.09亿元，同比增长3.3%。 夜消费火热 "忙的时候老板也得进厨房。"杨超这样形容今年夏天的生意变化，作为老板，过往他去到店里主要是管 理、监督，但今年生意突然上来了，7月初已经临时多招了两个人，但还是有忙不过来的时候。他的店 铺大约90平方米，目前已有12个员工。 不是烧烤，也不是龙虾，这个夏天，南京的一家汤包店在向24小时营业看齐。鸡鸣汤包店的老板杨超告 诉记者，最近他的店铺的运营常态是从早上六点营业到凌晨三四点，关店时间只有两三个小时。这几 年，夜晚的生意变得越来越好。 "夜经济"的崛起正成为近年来的一大消费趋势。 机遇与挑战 对商家来说，运营夜经济仍是一个不小的挑战。 王大庆在南京经营着七八家水西门鸭子店，他告诉记者，他的大 ...

Core Insights - The rise of "night economy" is becoming a significant consumer trend in China, with 60% of consumption occurring at night according to the Ministry of Commerce [1] - The night economy is particularly thriving in cities like Nanjing and Shanghai, with Shanghai's night consumption market reaching 880.09 billion yuan in June, a 3.3% year-on-year increase [1][2] - The demand for night tourism is also on the rise, with a projected total expenditure of 1.91 trillion yuan in 2024, reflecting a 21.7% increase from the previous year [2] Group 1: Business Operations - The owner of a soup dumpling shop in Nanjing has extended operating hours to 6 AM to 3-4 AM, indicating a shift in consumer behavior towards late-night dining [1][2] - The shop has seen a significant increase in online orders, with daily orders rising from around 2,000 last summer to approximately 300 on weekends this year, marking a 70%-80% overall increase [2][4] - The average order value at night is higher, with customers often ordering more expensive items, reflecting a shift in dining habits [5] Group 2: Market Dynamics - The growth of night economy is driven by various factors, including the summer vacation period and increased tourism in cities like Nanjing [2][4] - Online food delivery platforms have contributed to the growth of night economy, with night-time online orders outpacing dine-in orders due to subsidies and high temperatures [2][4] - Data from Ele.me shows that night orders from residential areas remain the highest, with significant growth in orders from camping sites and parks [4] Group 3: Challenges and Opportunities - Operating in the night economy presents challenges, including increased competition and the need for refined management practices [7][8] - Businesses are investing in operational efficiency, with some establishing dedicated teams to manage online orders and improve service quality [8] - The night economy is expected to continue growing, with over 1.3 million related businesses currently operating in China, and new registrations increasing [9]

过往依傍着两餐、三餐的餐饮小店开始将更多目光投向深夜加班、旅游的年轻人们。 不是烧烤，也不是龙虾，这个夏天，南京的一家汤包店在向24小时营业看齐。鸡鸣汤包店的老板杨超告诉记者，最近他的店铺的运营常态是从早上六点营业 到凌晨三四点，关店时间只有两三个小时。这几年，夜晚的生意变得越来越好。 "夜经济"的崛起正成为近年来的一大消费趋势。 商务部发布的《城市居民消费习惯调查报告》显示，我国60%的消费发生在夜间，大型商场每天18时至22时的消费额占比超过全天的50%。复旦大学（上 海）大数据实验室数据则显示，今年6月以来，上海夜间消费市场消费总额达880.09亿元，同比增长3.3%。 掘金夜经济的热情在这个夏天涌动着，过往依傍着两餐、三餐的餐饮小店开始将更多目光投向深夜加班、旅游的年轻人们，如何做好夜经济的课题之下，变 化开始深入到毛细血管。 夜消费火热 "忙的时候老板也得进厨房。"杨超这样形容今年夏天的生意变化，作为老板，过往他去到店里主要是管理、监督，但今年生意突然上来了，7月初已经临时 多招了两个人，但还是有忙不过来的时候。他的店铺大约90平方米，目前已有12个员工。 许多原因造成了生意增长，他分析，暑假是一个 ...