掘金夜经济的热情在这个夏天涌动着，过往依傍着两餐、三餐的餐饮小店开始将更多目光投向深夜加 班、旅游的年轻人们，如何做好夜经济的课题之下，变化开始深入到毛细血管。 商务部发布的《城市居民消费习惯调查报告》显示，我国60%的消费发生在夜间，大型商场每天18时至 22时的消费额占比超过全天的50%。复旦大学（上海）大数据实验室数据则显示，今年6月以来，上海 夜间消费市场消费总额达880.09亿元，同比增长3.3%。 夜消费火热 "忙的时候老板也得进厨房。"杨超这样形容今年夏天的生意变化，作为老板，过往他去到店里主要是管 理、监督，但今年生意突然上来了，7月初已经临时多招了两个人，但还是有忙不过来的时候。他的店 铺大约90平方米，目前已有12个员工。 不是烧烤，也不是龙虾，这个夏天，南京的一家汤包店在向24小时营业看齐。鸡鸣汤包店的老板杨超告 诉记者，最近他的店铺的运营常态是从早上六点营业到凌晨三四点，关店时间只有两三个小时。这几 年，夜晚的生意变得越来越好。 "夜经济"的崛起正成为近年来的一大消费趋势。 机遇与挑战 对商家来说，运营夜经济仍是一个不小的挑战。 王大庆在南京经营着七八家水西门鸭子店，他告诉记者，他的大 ...

Core Viewpoint - The rise of "night economy" is becoming a significant consumer trend in China, with a notable increase in nighttime consumption and business operations extending into late hours [4][12]. Group 1: Night Economy Growth - 60% of consumer spending in China occurs at night, with major shopping malls generating over 50% of their daily revenue between 6 PM and 10 PM [4]. - In Shanghai, the total consumption in the night economy reached 880.09 billion yuan in June, marking a 3.3% year-on-year increase [4]. - The domestic night tourism expenditure is projected to reach 1.91 trillion yuan in 2024, reflecting a 21.7% increase from the previous year [6]. Group 2: Business Adaptation - Businesses are adapting to the night economy by extending operating hours, with some restaurants now open until 3 or 4 AM [3][6]. - A restaurant owner reported a 70%-80% increase in overall orders, with online orders significantly rising due to summer promotions and high temperatures [6][8]. - The average order value at night is higher, with customers often ordering more expensive items, indicating a shift in consumer behavior towards "emotional consumption" during nighttime [9]. Group 3: Challenges and Opportunities - Operating in the night economy presents challenges, including management difficulties and increased costs associated with delivery services [12][13]. - The number of businesses related to the night economy has surpassed 1.3 million, with approximately 90,000 new registrations this year, indicating a growing market [13][14]. - Young consumers are the primary drivers of night economy spending, with their preferences leaning towards quality, personalization, and cultural experiences [14].

Core Insights - The rise of "night economy" is becoming a significant consumer trend in China, with 60% of consumption occurring at night according to the Ministry of Commerce [1] - The night economy is particularly thriving in cities like Nanjing and Shanghai, with Shanghai's night consumption market reaching 880.09 billion yuan in June, a 3.3% year-on-year increase [1][2] - The demand for night tourism is also on the rise, with a projected total expenditure of 1.91 trillion yuan in 2024, reflecting a 21.7% increase from the previous year [2] Group 1: Business Operations - The owner of a soup dumpling shop in Nanjing has extended operating hours to 6 AM to 3-4 AM, indicating a shift in consumer behavior towards late-night dining [1][2] - The shop has seen a significant increase in online orders, with daily orders rising from around 2,000 last summer to approximately 300 on weekends this year, marking a 70%-80% overall increase [2][4] - The average order value at night is higher, with customers often ordering more expensive items, reflecting a shift in dining habits [5] Group 2: Market Dynamics - The growth of night economy is driven by various factors, including the summer vacation period and increased tourism in cities like Nanjing [2][4] - Online food delivery platforms have contributed to the growth of night economy, with night-time online orders outpacing dine-in orders due to subsidies and high temperatures [2][4] - Data from Ele.me shows that night orders from residential areas remain the highest, with significant growth in orders from camping sites and parks [4] Group 3: Challenges and Opportunities - Operating in the night economy presents challenges, including increased competition and the need for refined management practices [7][8] - Businesses are investing in operational efficiency, with some establishing dedicated teams to manage online orders and improve service quality [8] - The night economy is expected to continue growing, with over 1.3 million related businesses currently operating in China, and new registrations increasing [9]

过往依傍着两餐、三餐的餐饮小店开始将更多目光投向深夜加班、旅游的年轻人们。 不是烧烤，也不是龙虾，这个夏天，南京的一家汤包店在向24小时营业看齐。鸡鸣汤包店的老板杨超告诉记者，最近他的店铺的运营常态是从早上六点营业 到凌晨三四点，关店时间只有两三个小时。这几年，夜晚的生意变得越来越好。 "夜经济"的崛起正成为近年来的一大消费趋势。 商务部发布的《城市居民消费习惯调查报告》显示，我国60%的消费发生在夜间，大型商场每天18时至22时的消费额占比超过全天的50%。复旦大学（上 海）大数据实验室数据则显示，今年6月以来，上海夜间消费市场消费总额达880.09亿元，同比增长3.3%。 掘金夜经济的热情在这个夏天涌动着，过往依傍着两餐、三餐的餐饮小店开始将更多目光投向深夜加班、旅游的年轻人们，如何做好夜经济的课题之下，变 化开始深入到毛细血管。 夜消费火热 "忙的时候老板也得进厨房。"杨超这样形容今年夏天的生意变化，作为老板，过往他去到店里主要是管理、监督，但今年生意突然上来了，7月初已经临时 多招了两个人，但还是有忙不过来的时候。他的店铺大约90平方米，目前已有12个员工。 许多原因造成了生意增长，他分析，暑假是一个 ...

8月8日，由江苏省餐饮行业协会主办的"未来餐厅闭门沙龙"在南京举办。本次沙龙以如何助力正餐品牌提升数字化经营能力为主题，邀请了包括绿扬春、颂 福楼、红杏酒家等20余家知名餐饮品牌以及淘宝闪购代表参会。各方共同探讨了外卖平台良性竞争背景下，如何把握正餐品牌数字化的红利期。 负责主持会议的江苏省餐饮行业协会常务秘书长葛旭东表示，今年5月以来，随着外卖行业多平台良性竞争的格局开启，市场的外卖消费活动被大大激活， 整体的市场容量从每日1亿单增长至2亿单以上，这也为大量正餐品牌向线上转型创造了难得的红利期。 多平台竞争为数字化转型开辟空间 据此前江苏媒体报道，在消费者就餐习惯和消费预期发生变化的背景下，商务宴请需求的降低令省内中高端餐饮企业面临转型的"十字路口"，亟需通过创新 调整以重新塑造竞争力。而拥抱数字化、开辟外卖新赛道就是重要的突围方向。 多家参会餐饮企业在交流中表示，今年，多平台开启良性竞争后，餐饮企业的选择权和话语权获得了提升，餐饮商家和消费者都得到了切实的收益和实惠。 周伟表示，他们专程前往成都总部进行了关于外卖业务的考察学习。成都红杏酒家借助淘宝闪购和饿了么平台的数字洞察能力，深入分析了线上顾客的偏 好 ...

8月8日，由江苏省餐饮行业协会主办的"未来餐厅闭门沙龙"在南京举办。本次沙龙以如何助力正餐品牌提升数字化经营能力为主题，邀请了包括绿扬春、颂 福楼、红杏酒家等20余家知名餐饮品牌以及淘宝闪购代表参会。各方共同探讨了外卖平台良性竞争背景下，如何把握正餐品牌数字化的红利期。 负责主持会议的江苏省餐饮行业协会常务秘书长葛旭东表示，今年5月以来，随着外卖行业多平台良性竞争的格局开启，市场的外卖消费活动被大大激活， 整体的市场容量从每日1亿单增长至2亿单以上，这也为大量正餐品牌向线上转型创造了难得的红利期。 多平台竞争为数字化转型开辟空间 据此前江苏媒体报道，在消费者就餐习惯和消费预期发生变化的背景下，商务宴请需求的降低令省内中高端餐饮企业面临转型的"十字路口"，亟需通过创新 调整以重新塑造竞争力。而拥抱数字化、开辟外卖新赛道就是重要的突围方向。 多家参会餐饮企业在交流中表示，今年，多平台开启良性竞争后，餐饮企业的选择权和话语权获得了提升，餐饮商家和消费者都得到了切实的收益和实惠。 南京红杏酒家行政主厨周伟 从外摆到外卖，正餐品牌的"亲民化"突围 当下，不少中高端餐企面临着企业客户商务活动规模和频率降低带来的挑战，纷纷 ...

Core Viewpoint - The article highlights the significant growth of the local restaurant chain "Xu Shun Ji" in Wuxi, driven by consumer vouchers and increased online orders, showcasing the resilience and adaptability of small businesses in the food industry during challenging times [1][6][9]. Group 1: Business Performance - Xu Shun Ji's business saw a 1/3 increase in sales over the past two months, attributed to the impact of consumer vouchers and online platforms [1][6]. - The restaurant's order volume in May and June showed a significant increase compared to March and April, with a 1/3 rise in takeaway orders [6][9]. - The overall revenue structure consists of 60% from dine-in and 40% from takeaway services, indicating a balanced approach to business operations [5]. Group 2: Business Strategy - Xu Shun Ji focuses on high-quality ingredients, using a specific meat ratio of 2:8 for their dumplings to ensure taste and customer satisfaction [5]. - The restaurant employs a location strategy that targets residential areas, ensuring a steady customer base while managing rental costs effectively [5]. - The business has embraced digital transformation, adapting to the takeaway trend and enhancing its online presence through platforms like Taobao and Ele.me [5][6]. Group 3: Market Trends - The article notes a broader trend of increased consumer spending in the food sector, with night orders in 127 cities rising over 100% since July [8][10]. - The competitive landscape in the food industry is evolving, with both large chains and small businesses seeking new growth opportunities amid changing consumer behaviors [9][10]. - The external environment, including the rise of the "summer economy," has provided a favorable backdrop for local businesses to thrive [9][10].