Core Insights - Henan Province has achieved a significant milestone in its cultural tourism sector, with over 1 billion visitors and tourism revenue exceeding 1 trillion yuan in 2024 [1][9] - The success is attributed to innovative projects that enhance visitor engagement and experience, transforming cultural heritage into interactive and consumable resources [5][10] Group 1: Innovation in Cultural Tourism - The transformation of cultural resources into experiential offerings has allowed visitors to actively participate rather than passively observe, as seen in projects like Wansui Mountain Wuxia City and Jianye Film Town [5][9] - The integration of traditional culture into modern contexts, such as the use of replicas in local markets and the promotion of Hanfu culture in Luoyang, has made cultural elements more accessible [5][10] Group 2: Understanding Young Consumers - The shift in tourism value from spectacle to emotional connection reflects a deeper understanding of younger consumers' desires for meaningful experiences [7][9] - Henan's tourism products cater to the needs of young people by providing social interactions, storytelling, and emotional engagement, thus creating memorable moments [7][8] Group 3: Service as a Competitive Advantage - Exceptional service has become a core strength for Henan's tourism sector, with companies viewing service as a key component of their brand rather than a cost [8][9] - Innovative service strategies, such as the "ten-year IOU" and complimentary refreshments during peak seasons, have enhanced customer trust and satisfaction [8][9] Group 4: Strategic Framework - The provincial government has strategically positioned cultural tourism as a priority, integrating it into broader economic plans and branding initiatives [9][10] - The "Cultural Tourism + Cultural Creation" strategy emphasizes the importance of modernizing traditional culture to unlock new opportunities and enhance visitor experiences [10]