机构：长江证券 现优于其他中高端女装的韧性增长： 1）设计力：设计师高自由度创作叠加成熟产品上市流程实现艺术与商业属性兼具，面料环节向后赋能 设计，产品设计风格与时代共振，为品牌锚定更优的增长韧性。2）粉丝力：打造全域零售模式实现多 方位品牌触达，粉丝纳新与留存手段成熟，并以精细化会员服务及权益，数智化升级&多品牌集合店提 供后台、场景赋能，带来可观零售转化，实现高回报粉丝经济。3）多品牌：公司副线品牌培育均衡， 多品牌运营能力得到验证，且品类覆盖相比同业更为多元，品牌互补形成的业绩抗风险能力以及未来增 长空间较优。 如何理解公司高ROE 持续性 研究员：于旭辉/魏杏梓 公司的高ROE 属性是自身经营能力与竞争优势的体现，具备较强稳定性与可持续性，杜邦分析拆分来 看：1）高周转率：一方面，全国库存共享分配系统叠加快反追单，有效提升存货周转效率；另一方 面，公司与经销商强绑定，采取业内少有的先付款后发货结算模式，资金回笼速度领先行业。2）高净 利率：毛利率，设计师品牌属性溢价下取得中等偏上的毛利率水平，并在品牌力提升&供应链优化下持 续改善；费用率，较强的加盟商管理能力下实现较高的经销占比，有效控制开店支出，此 ...

Core Viewpoint - The company is expected to achieve steady revenue growth in FY25 and maintain a high net profit margin, with a target of reaching 10 billion in sales by focusing on "fan economy" [1][3] Group 1: Financial Performance - In FY25, the company achieved revenue of 5.55 billion, a year-on-year increase of 5%, and a net profit of 890 million, also up 5% year-on-year [1] - For FY25, the revenue growth in H1 and H2 was 5% and 4% respectively, while net profit growth was 5% in H1 and 7% in H2, indicating a faster profit growth in the second half [2] - The company maintained a gross margin of -0.3 percentage points and an increase in sales expense ratio by 0.6 percentage points, primarily due to the rise in online revenue [2] Group 2: Brand and Channel Performance - Revenue growth by brand in FY25 showed mature brands up 2%, growing brands down 0.5%, and emerging brands up 107%, with corresponding gross margins varying [2] - Online revenue increased by 18%, while self-operated and distribution revenue decreased by 6% and increased by 10% respectively, with a net decrease in self-operated stores [2] Group 3: Membership and Retail Contribution - Membership contributed over 80% to retail sales, with active members reaching 560,000, and members with annual purchases exceeding 5,000 yuan increasing to over 330,000 [2] Group 4: Future Guidance and Dividends - The company maintains its FY26 retail sales target of 10 billion, with stable profitability expected [3] - The total dividend per share for FY25 is 1.38 HKD, corresponding to a dividend yield of over 6%, indicating a commitment to high dividends for shareholders [3]