Group 1 - The National Day holiday and Mid-Autumn Festival led to a significant increase in offline consumption across various categories, with notable growth in dining, accommodation, and shopping [2][5] - Douyin's group buying sales for local cuisine increased by 76% year-on-year, with autumn beverages up by 57% and accommodation up by 50% during the holiday period [2] - Experience-based consumption, particularly in cultural tourism, saw a surge, with orders for ancient towns and cities increasing by 299% [10] Group 2 - The demand for unique local accommodations surged, with orders for guesthouses and inns increasing by 75%, while economic, high-end, and comfortable hotels saw growth rates of 69%, 53%, and 49% respectively [5] - The popularity of non-heritage experiences, such as glass making and pottery, grew significantly, with Douyin group buying orders increasing by 270% and 206% respectively [10] - The top ten cities with the highest consumer spending during the holiday included Shanghai, Beijing, and Hangzhou, indicating strong consumer power in these regions [15]

Industry Overview - In 2022, China's catering industry revenue was 43,941 billion yuan, a year-on-year decline of 6.3% due to macroeconomic factors and recurring pandemic challenges [2] - The catering industry began to recover in the first half of 2023, with national revenue reaching 24,329 billion yuan, a year-on-year increase of 21.4% [2] - Revenue from catering units above a certain scale was 6,230 billion yuan, growing by 23.5% year-on-year [2] Restaurant Type Distribution - Formal dining remains the mainstream choice, accounting for 57% of the catering industry's total market share in 2022 [3] - The fast-food sector has seen rapid growth, with market size increasing from 8,917 billion yuan in 2017 to 10,359 billion yuan, representing 24% of the market share in 2022 [3] Cuisine Breakdown - Chinese cuisine dominated the market with a share of 78% in 2022, with Sichuan cuisine holding 23% of the Chinese dining market [5] Chain Restaurant Growth - The number of chain restaurant outlets in China has steadily increased, with 43,000 outlets in 2021, a 1.4 times growth since 2012, and revenue up by 96.8% compared to 2012 [7] Company Spotlight - Tongqinglou, a recognized Chinese time-honored brand, reported total revenue of 1.67 billion yuan in 2022, marking a 3.9% increase despite industry challenges [10]