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国庆线下消费火热,餐饮、住宿、购物等团购增超5成
Yang Zi Wan Bao Wang· 2025-10-09 01:46
国庆"味蕾游"带热堂食消费,徽菜、云贵菜、江浙菜等抖音团购增长超100%;民宿、经济型酒店等订单量增长超5成;非遗体验受欢迎,琉璃烧制、制 陶、评弹等团购增长1.5倍以上……10月8日,抖音生活服务发布国庆假期消费数据。数据显示,10月1日至10月7日,平台上餐饮、住宿、美妆个护、服饰 鞋帽等多个类目消费火爆,味蕾游、小城游、周边游颇受青睐,非遗国风消费、体验式消费等带动地方文旅消费再创新高。 双节带动线下多类消费,餐饮、住宿、购物等团购额增长显著 受国庆中秋双节8天超长假期推动,大众出游、购物休闲热情高涨,带动线下多类消费强劲增长。数据显示,国庆假期,地方菜抖音团购销售额同比增长 76%,秋季饮品增长57%,住宿增长50%。期间,中秋送礼、应季焕新等需求爆发,带动美妆个护团购销售额同比增长213%、服饰鞋帽增长204%,家居 家具和珠宝首饰也分别增长了70%和52%。同时,假期平台宠物洗护团购额增长152%,洗车和加油站相关销售额增长了110%和43%。 家庭旅行、亲朋团聚需求叠加,使得餐饮堂食消费激增,"味蕾游"进一步推动地方特色菜飘香。数据显示,假期亲子餐抖音团购销售额环比增长99%,多 人餐团购销售额 ...
超百万人围观,带动1.1万单交易,抖音后厨直播大战带飞线下消费
Sou Hu Cai Jing· 2025-09-17 04:02
话题还因此登上抖音热点榜,截至目前,该话题的观看人次超563.7万。 后厨直播的"锅气"不仅圈粉,更直接带火了线下消费。 新榜编辑部观察到,不少网友在餐饮直播间的评论区表示自己想去线下就餐,还有一些商家直播间的团购销量猛增。 预制菜从未像最近这样受到关注。 网友们抗拒的从来不是食品工业化的高效,而是消费时的"开盲盒"——菜肴是否新鲜制作、加工过程是否透明、食材来源是否可靠。 最近,抖音上一批餐饮商家另辟蹊径,直接将镜头对准后厨,开辟了一条新赛道——后厨直播。 只见直播间中,一个个厨师抡起锅铲大秀厨艺,眼里没有对流量的渴望,只有对自己技艺的欣赏。 有的厨师一人掌管一排锅灶,堪称"古希腊掌管炒菜的神";有的厨师忙着把各种现切食材倒进锅里一顿猛炒,隔着屏幕都能感受到现场的锅气。 评论区的网友纷纷留言:"这才是去线下吃饭的意义""厨师:几千年的老行业了,没想到还能当主播"。 一时间,小到家门口的"苍蝇小馆",大到连锁餐饮商家,越来越多的厨师拿起锅铲当"主播",在抖音掀起了一场场直播版"厨王争霸"。 那么,不同的餐饮商家们如何花式玩转后厨直播?抖音生活服务又是如何带飞商家,助力线下消费? 数10万人在线"监工",这届大 ...
夏日热浪与消费热潮齐现 上海南京西路推出市民驿站
Sou Hu Cai Jing· 2025-08-24 11:01
Core Insights - The opening of the "Louis Vuitton" cruise ship in Shanghai's Jing'an District has significantly boosted tourism, attracting an average of 80,000 to 90,000 visitors daily, with peak weekends exceeding 100,000 visitors [1][3] - The newly established "Nanxi·Marine Station" aims to meet the increased demand for public facilities and enhance the visitor experience by providing various services and amenities [1][3] Group 1 - The "Nanxi·Marine Station" offers over 200 square meters of usable space with nearly 40 resting seats, catering to both tourists' needs for temporary rest and hosting corporate events, cultural lectures, and themed exhibitions [3][5] - Basic services include umbrella rentals, emergency supplies, and refreshments, along with a dedicated tea room and self-service vending machines to assist visitors in need [3][5] - The station features a live streaming area on the second floor, allowing hosts to promote local shopping and cultural activities, creating a link between online and offline consumer experiences [3][5] Group 2 - A dedicated area for cultural and creative products showcases unique offerings from Shanghai's time-honored brands, providing visitors with an immersive experience that combines shopping with learning about the products' history and culture [5] - Future plans for the station include the installation of self-service tax refund machines to cater to international tourists, enhancing the shopping experience in the Nanjing West Road area [5]
「四大金刚」,挤满商场一楼
投资界· 2025-06-22 07:23
Core Viewpoint - The retail landscape is shifting, with traditional beauty brands being replaced by new categories such as trendy toys, outdoor sports, and tea beverage brands, which are now dominating the first floor of shopping malls [4][5][7]. Group 1: Changing Retail Dynamics - The flagship store of Innisfree, a Korean beauty brand, was replaced by Pop Mart, a trendy toy company, highlighting a significant shift in consumer preferences [4]. - The emergence of the "Four Kings" (trendy toys, outdoor sports, new energy vehicles, and tea beverages) reflects a broader trend where traditional beauty counters are losing prominence in shopping malls [5][6]. - The vacancy rate in shopping malls, even in major cities, has approached 14%, providing an opportunity for the "Four Kings" to establish a presence [7]. Group 2: Impact on Beauty Brands - The number of beauty counters in China has decreased from 15,415 in 2020 to 11,365 in 2022, with low-end beauty counters experiencing the most significant decline [7]. - High-end beauty brands like Chanel and Lancôme continue to maintain their presence in malls despite overall declines in sales, as they contribute to the mall's image and customer traffic [8][9]. - The first floor of shopping malls serves as a "face" for the mall, influencing consumer perceptions and foot traffic [8]. Group 3: The Rise of New Categories - New energy vehicle brands have become a significant presence in shopping malls, with Tesla being a pioneer in this space [11][12]. - The tea beverage sector is rapidly evolving, with brands like Nayuki and Heytea adjusting their pricing strategies to adapt to changing consumer behaviors [15][16]. - The number of tea beverage brands is increasing, with some brands like Bawang Tea Ji opening nearly 3,000 new stores in 2024, indicating a strong expansion trend [16]. Group 4: Strategic Brand Positioning - Brands like Lululemon and Pop Mart are focusing on prime locations in high-end shopping malls, which enhances their brand visibility and consumer engagement [20][22]. - The "Bird Nest Plan" by brands like Arc'teryx emphasizes opening flagship stores in key urban areas, reflecting a strategic shift towards high-value locations [22][23]. - The competition for prime retail space is intensifying, with many mid-tier malls struggling to attract high-end brands, leading to a concentration of successful brands in top-tier malls [23]. Group 5: Future Outlook - The retail environment remains unpredictable, with some brands thriving while others struggle to maintain their presence [24]. - Emerging brands like Mao Geping are successfully expanding in the offline market, demonstrating that opportunities still exist for brands that offer unique customer experiences [24]. - The future of the "Four Kings" and their potential replacements remains uncertain, as consumer preferences continue to evolve [24].
细品“苏超”成功的秘笈
Jing Ji Ri Bao· 2025-06-06 21:42
Core Insights - The "Su Super" league, recently launched in Jiangsu Province, has become a phenomenon, generating significant public interest and contributing to the local economy through cultural and tourism consumption [1][2][3] Group 1: Unique Features of the "Su Super" League - The league creates an irreplaceable "home field atmosphere" by allowing each of the 13 cities in Jiangsu to host matches, integrating local culture, history, and cuisine into the events, making each match a unique cultural feast [1] - The league serves as a catalyst for tourism, with various cities organizing events like seafood festivals and heritage exhibitions, effectively linking regional tourism resources and enhancing the overall competitiveness of Jiangsu's tourism industry [2] - Post-match consumption is strategically planned, connecting fans with local dining, retail, and tourism options, thus converting sports engagement into economic growth through local specialties and experiences [2] Group 2: Government Support and Broader Implications - The Jiangsu provincial government has identified the city football league as a key driver for integrating sports, culture, and tourism, positioning it as a vital component of the local economic growth strategy [3] - The league exemplifies a successful model for enhancing urban vitality through sports events and cultural empowerment, which other cities could learn from to stimulate local economies [3] - The focus on expanding domestic demand and promoting consumption aligns with broader economic strategies, emphasizing the importance of cultural elements in driving consumer engagement and economic activity [3]