（来源：经济日报） 新亮相的驿站，能提供哪些服务？静安区商务委相关负责人表示，一是提供便民服务，驿站规划200余平方米实用空间，设置近40个休憩座位，既能满足 游客临时歇脚需求，也可承接企业活动、文化讲座、主题展览等多元场景。服务细节上，驿站提供借伞、急救物资取用、茶水等基础保障，同时配备独立 茶室、自助贩卖机等，让游客无论是突发状况求助，还是逛累了想补充能量，都能在此得到妥善满足。另一方面是特色场景的打造，不同于传统服务站 点，"南西・海上驿"更注重通过打造场景提升游客体验。比如直播互动场景，驿站二楼专门设置了专属直播间，主播可以在此开展直播，实时推介南京西 路商圈的促销活动、特色店铺与文化动态，同时同步输出线上旅游攻略，让无法到场的网友也能"云游南京西路"，实现"线上种草、线下消费"的联动。 此外，驿站内开辟文创产品专区，集中陈列上海老字号品牌的特色产品，更通过多个主题展位，深入讲解文创产品背后的历史与文化内涵。游客在此不仅 能"逛"得有趣，还能直观了解产品故事，享受"边逛边买、边买边学"的沉浸式体验，真正实现"逛买结合"。 值得一提的是，驿站在"一站式服务"配套上，还考虑到境外游客需求。据悉，这里未来将 ...

Core Viewpoint - The retail landscape is shifting, with traditional beauty brands being replaced by new categories such as trendy toys, outdoor sports, and tea beverage brands, which are now dominating the first floor of shopping malls [4][5][7]. Group 1: Changing Retail Dynamics - The flagship store of Innisfree, a Korean beauty brand, was replaced by Pop Mart, a trendy toy company, highlighting a significant shift in consumer preferences [4]. - The emergence of the "Four Kings" (trendy toys, outdoor sports, new energy vehicles, and tea beverages) reflects a broader trend where traditional beauty counters are losing prominence in shopping malls [5][6]. - The vacancy rate in shopping malls, even in major cities, has approached 14%, providing an opportunity for the "Four Kings" to establish a presence [7]. Group 2: Impact on Beauty Brands - The number of beauty counters in China has decreased from 15,415 in 2020 to 11,365 in 2022, with low-end beauty counters experiencing the most significant decline [7]. - High-end beauty brands like Chanel and Lancôme continue to maintain their presence in malls despite overall declines in sales, as they contribute to the mall's image and customer traffic [8][9]. - The first floor of shopping malls serves as a "face" for the mall, influencing consumer perceptions and foot traffic [8]. Group 3: The Rise of New Categories - New energy vehicle brands have become a significant presence in shopping malls, with Tesla being a pioneer in this space [11][12]. - The tea beverage sector is rapidly evolving, with brands like Nayuki and Heytea adjusting their pricing strategies to adapt to changing consumer behaviors [15][16]. - The number of tea beverage brands is increasing, with some brands like Bawang Tea Ji opening nearly 3,000 new stores in 2024, indicating a strong expansion trend [16]. Group 4: Strategic Brand Positioning - Brands like Lululemon and Pop Mart are focusing on prime locations in high-end shopping malls, which enhances their brand visibility and consumer engagement [20][22]. - The "Bird Nest Plan" by brands like Arc'teryx emphasizes opening flagship stores in key urban areas, reflecting a strategic shift towards high-value locations [22][23]. - The competition for prime retail space is intensifying, with many mid-tier malls struggling to attract high-end brands, leading to a concentration of successful brands in top-tier malls [23]. Group 5: Future Outlook - The retail environment remains unpredictable, with some brands thriving while others struggle to maintain their presence [24]. - Emerging brands like Mao Geping are successfully expanding in the offline market, demonstrating that opportunities still exist for brands that offer unique customer experiences [24]. - The future of the "Four Kings" and their potential replacements remains uncertain, as consumer preferences continue to evolve [24].

Core Insights - The "Su Super" league, recently launched in Jiangsu Province, has become a phenomenon, generating significant public interest and contributing to the local economy through cultural and tourism consumption [1][2][3] Group 1: Unique Features of the "Su Super" League - The league creates an irreplaceable "home field atmosphere" by allowing each of the 13 cities in Jiangsu to host matches, integrating local culture, history, and cuisine into the events, making each match a unique cultural feast [1] - The league serves as a catalyst for tourism, with various cities organizing events like seafood festivals and heritage exhibitions, effectively linking regional tourism resources and enhancing the overall competitiveness of Jiangsu's tourism industry [2] - Post-match consumption is strategically planned, connecting fans with local dining, retail, and tourism options, thus converting sports engagement into economic growth through local specialties and experiences [2] Group 2: Government Support and Broader Implications - The Jiangsu provincial government has identified the city football league as a key driver for integrating sports, culture, and tourism, positioning it as a vital component of the local economic growth strategy [3] - The league exemplifies a successful model for enhancing urban vitality through sports events and cultural empowerment, which other cities could learn from to stimulate local economies [3] - The focus on expanding domestic demand and promoting consumption aligns with broader economic strategies, emphasizing the importance of cultural elements in driving consumer engagement and economic activity [3]