在汽车产业加速向电动化、智能化转型的关键阶段，汽车之家第七届"818全球购车节"于近日盛大启 幕。本届购车节以"廿念不忘智AI未来"为主题，深度契合国家扩大汽车消费的政策导向，以"真福利、 真补贴"为核心口号，为用户提供从线上看选到线下体验再到完成交易的一站式服务，持续为提振车市 活力注入强劲动力。 作为中国汽车消费领域的年度盛事，818全球购车节已发展成为连接供需两端的重要平台。而今年恰逢 汽车之家成立20周年的重要里程碑。汽车之家CEO杨嵩在接受媒体采访时介绍，"2025年汽车之家'818 全球购车节'联合各大汽车品牌及平安好车主、高德、支付宝等战略合作伙伴，以多方补贴资源为基 础，通过线上的四大平台和线下四个渠道的立体化布局，让更多消费者了解和参与到今年的818全球购 车节，通过打造全场景营销闭环，实现消费者、商家及平台的价值共赢，激发汽车产业新活力"。 科技加持购车狂欢夜，真福利真补贴惠及更多用户 和地区，收录了52个中国官方出海品牌，涵盖894个车系、超1900款车型。汽车之家818购车节也通过海 外传播与国际媒体合作，向海外市场展示中国汽车品牌的风采，这不仅有助于中国汽车品牌拓展国际市 场，也让世 ...

Core Insights - The 2025 Auto Home 818 Global Car Purchase Festival aims to stimulate car buying enthusiasm with the theme "Remembering the Past, Embracing the AI Future" while providing substantial discounts and subsidies to users [1][4][11] - The event is strategically aligned with national policies to boost automotive consumption, especially in light of the challenges faced by the automotive market in 2025 [1][11] Industry Performance - In the first half of 2025, China's passenger car retail sales reached 10.901 million units, a year-on-year increase of 10.8%, with new energy vehicles accounting for 5.468 million units sold, reflecting a growth of 33.3% and a penetration rate of 50.2% [3] - Despite the increase in sales volume, the automotive consumption value only grew by 1% to 23,468 billion yuan, indicating a disparity between sales growth and revenue [3] - The average transaction price in Q2 2025 dropped by 14% compared to Q2 2022, impacting industry profitability, which saw a decline of 11.9% year-on-year to 178.1 billion yuan, with a profit margin of 4.3% [3] Event Highlights - The 2025 festival will focus on high-quality car purchase conversions by collaborating with various ecosystem partners to enhance consumer experience and value [4][5] - The event will leverage digital platforms, including live streaming and interactive games, to engage users and provide real-time information on subsidies and promotions [8] - The festival will also feature a physical presence in over 200 cities, offering a one-stop shopping experience with advanced technologies like AI-driven comparisons and virtual reality experiences [8][9] Consumer Engagement - The festival aims to provide genuine subsidies to users, with a focus on creating a seamless online-to-offline purchasing process [8][11] - The event will include a "Used Car Fair" offering thousands of quality vehicles at discounted prices, catering to cost-conscious consumers [11] - The festival is positioned as a significant annual event in the automotive industry, aiming to boost consumer confidence and support the upward development of Chinese brands [11]