Core Viewpoint - The rise of "self-media" in medical science popularization has led to varying quality, with some "internet celebrity doctors" exploiting their authority for profit, violating regulations and misleading the public [1][2][3] Group 1: Regulatory Actions - In August, multiple government departments issued a notice to standardize "self-media" medical science popularization behaviors, aiming to enhance awareness and prevent misinformation [1][3] - The National Health Commission emphasized the need for stricter regulations against false medical information and the promotion of professional medical content [3][4] Group 2: Collaborative Governance - A multi-departmental approach is necessary to address the chaos in medical science popularization, involving market regulation, health supervision, drug management, and internet information oversight [4][5] - Online platforms are responsible for monitoring "self-media" medical content and must implement strict penalties for violations [4][12] Group 3: Quality Medical Science Supply - Increasing the supply of quality medical science content is essential to reduce the space for "pseudo-science" and ensure the public receives accurate health information [5][10] - The notice calls for a sustained effort to provide authoritative health knowledge in accessible formats [5][11] Group 4: Professionalism in Medical Science Popularization - Medical professionals should focus on their areas of expertise and avoid using popularization as a means for profit [8][10] - The core of medical science popularization is to convey scientifically validated information to help the public improve their health literacy [10][11]

Core Viewpoint - The rise of "self-media" in healthcare has led to varying quality in medical popularization, with some "internet celebrity doctors" exploiting their authority for profit, misleading the public under the guise of medical education [1][4][5]. Regulatory Actions - In August, multiple government departments issued a notice to regulate "self-media" medical popularization, aiming to enhance awareness of proper practices and prevent misinformation [1][5]. - The notice emphasizes the need for collaboration among various departments to create a comprehensive regulatory framework for medical popularization [6]. Issues in Medical Popularization - There are numerous instances of "internet celebrity doctors" using their platforms to sell products while masquerading as educators, which violates laws related to internet diagnosis and advertising [4][5]. - The actions of these individuals undermine public trust in the medical profession and can lead to harmful health decisions by patients [5][6]. Recommendations for Improvement - The notice calls for an increase in the supply of quality medical popularization content to diminish the market for misleading information [7]. - It suggests that platforms should implement strict penalties for violations and establish incentives for high-quality medical content [6][7]. Professional Responsibility - Medical professionals are encouraged to focus on their areas of expertise when creating educational content, ensuring that it is based on verified scientific information [10][11]. - The goal of medical popularization should be to enhance public health literacy without commercial motives [11][12]. Platform Responsibilities - Websites must verify the qualifications of accounts producing medical content and ensure that they are held accountable for the accuracy of the information shared [13]. - Platforms are also tasked with preventing disguised advertisements under the pretense of health education [13].