近日，意大利超豪华跑车品牌法拉利宣布，自2025年9月起，杨跃思正式出任法拉利大中华区总裁。 据悉，杨跃思2014年加入法拉利，之后便开始了在全球多个重要市场的履职生涯，先后在欧洲、美洲及 澳大利亚和新西兰地区担任重要管理职务，积累了超过10年的全球管理经验。 《中国经营报》记者注意到，中国是法拉利近年来下滑最为明显的细分市场，2025年上半年销量仅为 356辆，同比下滑20%，同期欧洲和北美市场均实现正向增长。同时，被法拉利认为能够重振中国市场 的首款纯电车型，也确认将推迟至2026年亮相。 法拉利中国方面表示，法拉利近年来持续向中国市场引入多款新产品，包括旗舰V12发动机车型，以满 足高端客户需求。品牌还通过参与GT赛事、举办品牌体验活动以及提供专属客户项目等方式，强化与 消费者的连接。 "法拉利在中国市场的渠道建设也在进行中。"法拉利中国方面进一步表示，公司在以粤港澳大湾区为代 表的重点区域增设展厅和服务中心，以提升客户服务覆盖范围和服务体验。位于上海外高桥保税区的仓 库设施也进行了扩容，旨在优化供应链效率，更好地服务中国市场的客户需求。 值得关注的是，近日，法拉利公布了2025年第二季度财务业绩。财报 ...

Core Viewpoint - Ferrari has delayed the launch of its second all-electric vehicle from 2026 to at least 2028 due to insufficient demand for high-performance luxury electric cars, raising concerns about the future of ultra-luxury brands' transition to electric vehicles [2][4]. Group 1: Ferrari's Electric Vehicle Strategy - Since 2019, Ferrari has entered the hybrid vehicle market, with hybrids expected to account for half of its total sales by 2024 [3]. - The first all-electric model was initially set to debut in 2026, but the timeline has been adjusted, with the global premiere now scheduled for spring 2026 and first deliveries expected in October 2026 [3][4]. - The second all-electric model, seen as a pivotal point in Ferrari's electric strategy, was originally planned for late 2026 but is now anticipated to launch no earlier than 2028 [4]. Group 2: Market Challenges for Ultra-Luxury Brands - The demand for high-performance electric vehicles is currently perceived as "zero," with internal targets for sales of 5,000 to 6,000 units over five years deemed unsustainable due to lack of customer interest [4]. - The unique sound of internal combustion engines is a significant appeal for Ferrari's core clientele, and the absence of this feature in electric vehicles may diminish their attractiveness [4][6]. - Other luxury brands, such as Lamborghini and Aston Martin, are also facing similar challenges, with several delaying their electric vehicle launches due to insufficient consumer interest [7][10]. Group 3: Industry Trends and Responses - Many ultra-luxury brands are postponing or scaling back their electric ambitions, with Lamborghini pushing its first all-electric model from 2028 to 2029 [7]. - Bentley has delayed its first all-electric vehicle from 2025 to 2026 and extended its timeline for full electrification from 2030 to 2035 [9]. - Maserati has canceled plans for an electric version of its MC20 model due to anticipated low demand, indicating a preference among its customers for high-performance gasoline engines [10][11].