Core Viewpoint - Ferrari has delayed the launch of its second all-electric vehicle from 2026 to at least 2028 due to insufficient demand for high-performance luxury electric cars, raising concerns about the future of ultra-luxury brands' transition to electric vehicles [2][4]. Group 1: Ferrari's Electric Vehicle Strategy - Since 2019, Ferrari has entered the hybrid vehicle market, with hybrids expected to account for half of its total sales by 2024 [3]. - The first all-electric model was initially set to debut in 2026, but the timeline has been adjusted, with the global premiere now scheduled for spring 2026 and first deliveries expected in October 2026 [3][4]. - The second all-electric model, seen as a pivotal point in Ferrari's electric strategy, was originally planned for late 2026 but is now anticipated to launch no earlier than 2028 [4]. Group 2: Market Challenges for Ultra-Luxury Brands - The demand for high-performance electric vehicles is currently perceived as "zero," with internal targets for sales of 5,000 to 6,000 units over five years deemed unsustainable due to lack of customer interest [4]. - The unique sound of internal combustion engines is a significant appeal for Ferrari's core clientele, and the absence of this feature in electric vehicles may diminish their attractiveness [4][6]. - Other luxury brands, such as Lamborghini and Aston Martin, are also facing similar challenges, with several delaying their electric vehicle launches due to insufficient consumer interest [7][10]. Group 3: Industry Trends and Responses - Many ultra-luxury brands are postponing or scaling back their electric ambitions, with Lamborghini pushing its first all-electric model from 2028 to 2029 [7]. - Bentley has delayed its first all-electric vehicle from 2025 to 2026 and extended its timeline for full electrification from 2030 to 2035 [9]. - Maserati has canceled plans for an electric version of its MC20 model due to anticipated low demand, indicating a preference among its customers for high-performance gasoline engines [10][11].

Core Viewpoint - Maserati's production shift back to Modena is a strategic decision aimed at reinforcing the brand's heritage and enhancing its luxury positioning in the market [4][6][9]. Group 1: Production Shift - Stellantis announced that Maserati's production will move from the Mirafiori plant in Turin to Modena by the end of this year, marking a return to the brand's birthplace [4]. - The CEO of Maserati emphasized that relocating the production of GranTurismo and GranCabrio models to Modena is a proud strategic decision that combines industrial heritage with future development capabilities [4][6]. Group 2: Brand Reinforcement - The move to Modena is seen as a way to reshape Maserati's brand identity amidst challenges in the global automotive industry [5][6]. - Modena is recognized as a hub for luxury automotive manufacturing, housing several prestigious brands and possessing a strong industrial ecosystem [8]. Group 3: Market Impact - The relocation is expected to enhance Maserati's brand perception, as 78% of luxury car consumers believe that "country of origin" significantly influences their purchasing decisions [10]. - The presence of numerous automotive suppliers in Modena is likely to promote upgrades in the supply chain, benefiting Maserati's production capabilities [10]. Group 4: Future Prospects - Maserati's return to Modena aligns with Stellantis's electrification strategy, with plans for a pure electric GranTurismo production line [11]. - The strategy of balancing high-end model relocation with the retention of mass-market models at the Turin plant aims to address various operational challenges [11].