Core Viewpoint - Lamborghini is reconsidering its commitment to producing its first all-electric vehicle, the Lanzador, due to a decline in demand for high-end electric sports cars, potentially shifting to a plug-in hybrid model instead [4][5][8]. Group 1: Lamborghini's Strategy - Lamborghini's CEO, Stephan Winkelmann, indicated that the company is evaluating whether to proceed with the Lanzador as a pure electric vehicle or switch to a plug-in hybrid, with a decision expected in the coming weeks [7][9]. - The shift in strategy reflects a broader trend where high-net-worth customers do not currently view electric vehicles as suitable replacements for traditional combustion engine cars, emphasizing the importance of driving experience and convenience [5][12]. - The next-generation Urus is also confirmed to launch as a plug-in hybrid in 2029, indicating a strategic pivot towards hybrid models while delaying full electric offerings [8][12]. Group 2: Market Context - The high-end electric sports car market is experiencing a cooling demand, prompting brands like Lamborghini to adopt a more cautious approach by prioritizing hybrid models to maintain performance and customer experience [8][15]. - Ferrari recently unveiled its first all-electric model, the Elettrica, while adjusting its electric vehicle target from 40% to 20% by 2030, showcasing a more measured approach to electrification [14]. - Other luxury brands, such as Aston Martin and Porsche, have also delayed their electric vehicle timelines, reflecting similar pressures from customer expectations and regulatory uncertainties [15][16]. Group 3: Future Implications - The decision regarding the Lanzador's powertrain will significantly impact Lamborghini's supply chain and market entry timeline, with potential repercussions for the brand's positioning in the luxury electric vehicle segment [15][16]. - The period from 2026 to 2029 is anticipated to be a critical "trial and error" window for luxury performance electrification, as brands navigate their unique customer bases and financial conditions [16].

Core Viewpoint - Ferrari has unveiled its first all-electric vehicle, tentatively named "Elettrica," with an expected price of at least €500,000 (approximately $580,400) [3][4]. Group 1: Vehicle Details - The Elettrica was showcased as a production chassis integrating a battery pack and drive motor, without the wheels and body shell [4]. - The complete exterior design will be revealed in spring 2024, with the first deliveries expected in 2026 [5][6]. - Elettrica aims to set a new benchmark for electric sports cars in terms of aesthetics, sound, and driving experience, marking the culmination of Ferrari's long journey in electric technology [8]. Group 2: Technological Innovations - The development of Elettrica is backed by over $100 million in investment and a dedicated team led by CEO Benedetto Vigna and designer Jony Ive [8]. - Elettrica will feature over 60 proprietary technology patents, a chassis made of 75% recycled aluminum, and a reduction of CO2 emissions by 6.7 tons per vehicle [10]. - The vehicle will be equipped with four electric motors, producing over 1,000 horsepower, and will include advanced features like four-wheel steering and an active suspension system [11]. Group 3: Market Positioning and Challenges - Ferrari's transition to electric vehicles began with a strategic upgrade in 2021, aiming to attract new customers while maintaining its traditional clientele [19][21]. - The company faces the challenge of convincing traditional supercar enthusiasts to embrace a fully electric model, as many competitors simulate engine sounds in their electric vehicles [16][18]. - Despite the anticipated performance of Elettrica, it may not surpass the acceleration of Ferrari's internal combustion engine models due to weight constraints [21][22]. Group 4: Future Outlook - Ferrari plans to launch an average of four new models annually from 2026 to 2030, with a current active customer base of 90,000, reflecting a 20% increase from 2022 [24]. - Analysts express confidence in Ferrari's ability to execute its long-term plans, supported by strong demand exceeding supply [24].