Core Viewpoint - Lamborghini is reconsidering its commitment to producing its first all-electric vehicle, the Lanzador, due to a decline in demand for high-end electric sports cars, potentially shifting to a plug-in hybrid model instead [4][5][8]. Group 1: Lamborghini's Strategy - Lamborghini's CEO, Stephan Winkelmann, indicated that the company is evaluating whether to proceed with the Lanzador as a pure electric vehicle or switch to a plug-in hybrid, with a decision expected in the coming weeks [7][9]. - The shift in strategy reflects a broader trend where high-net-worth customers do not currently view electric vehicles as suitable replacements for traditional combustion engine cars, emphasizing the importance of driving experience and convenience [5][12]. - The next-generation Urus is also confirmed to launch as a plug-in hybrid in 2029, indicating a strategic pivot towards hybrid models while delaying full electric offerings [8][12]. Group 2: Market Context - The high-end electric sports car market is experiencing a cooling demand, prompting brands like Lamborghini to adopt a more cautious approach by prioritizing hybrid models to maintain performance and customer experience [8][15]. - Ferrari recently unveiled its first all-electric model, the Elettrica, while adjusting its electric vehicle target from 40% to 20% by 2030, showcasing a more measured approach to electrification [14]. - Other luxury brands, such as Aston Martin and Porsche, have also delayed their electric vehicle timelines, reflecting similar pressures from customer expectations and regulatory uncertainties [15][16]. Group 3: Future Implications - The decision regarding the Lanzador's powertrain will significantly impact Lamborghini's supply chain and market entry timeline, with potential repercussions for the brand's positioning in the luxury electric vehicle segment [15][16]. - The period from 2026 to 2029 is anticipated to be a critical "trial and error" window for luxury performance electrification, as brands navigate their unique customer bases and financial conditions [16].

Core Viewpoint - The luxury car market is facing unprecedented challenges due to the waves of electrification and digitalization, leading to the absence of top brands like Porsche, Bentley, Lamborghini, and Rolls-Royce at the Chengdu Auto Show [1][4]. Group 1: The Current State of Ultra-Luxury Brands - Ultra-luxury brands are experiencing a silent transformation, with historical sales in China peaking, such as Rolls-Royce's nearly 50% growth in 2021 and Bentley's 30% contribution from the Chinese market in 2022 [4][6]. - Some legendary luxury brands have quietly exited the market or undergone restructuring, such as Maybach being absorbed by Mercedes and Hummer transitioning to electric vehicles [6][8]. - Brands like Maserati and Infiniti are facing severe challenges in the Chinese market, with Maserati's 2023 import sales down 12% and Infiniti's sales dropping from 48,000 units in 2017 to 4,237 in 2022 [9][8]. Group 2: The Impact of Electrification - The electrification wave is forcing ultra-luxury brands to choose between embracing electric technology or sticking to traditional powertrains, with Porsche leading the way with over 40% of its global sales from electric models in 2024 [14][16]. - Rolls-Royce's first electric model, Spectre, focuses on luxury and seamless integration of electric technology, while Lamborghini aims for full electrification by 2028 with its Lanzador concept [18][20]. - The transition to electric vehicles is redefining the essence of luxury, with quietness becoming a new competitive point, as seen in Rolls-Royce's Spectre [23]. Group 3: Changing Consumer Demographics - The average age of luxury car owners in China has dropped to 35, significantly younger than in Western markets, indicating a shift in consumer preferences towards technology and personalization [24][26]. - The increasing proportion of female luxury car owners is influencing design language, as more women entrepreneurs and executives become customers [26][28]. - The market is diversifying, with Chinese consumers favoring SUVs and long-wheelbase models, while Western markets prioritize driving experience and customization [28][30]. Group 4: The Future of Luxury Brands - The rise of domestic brands like Li Auto and Zeekr is reshaping the ultra-luxury market, as they leverage a deep understanding of local consumer preferences in electrification and digitalization [33]. - Luxury brands must innovate their storytelling and customer engagement strategies to connect with younger consumers who value experiences over traditional heritage [34].