本报讯(记者冷翠华)"世界那么大，我想去看看"——这句曾属于年轻人的口号，如今成了很多老年人的 共同愿望。72岁的李勇与73岁的刘寅阁夫妇入住泰康之家养老社区两年来，在全国16家园区开启"候鸟 旅居"，把退休生活过成了"蜜月"。这一幕，正是我国老龄化浪潮下养老观念深刻变革的缩影。 专家预计，到2035年我国60岁及以上人口将突破4亿，银发经济规模有望达30万亿元，社会对专业养老 服务的需求愈发迫切。基于对长寿时代痛点和趋势的深刻洞察，泰康保险集团早在2007年便布局医养领 域，通过探索与创新，持续完善养老方案，重塑中国养老新生态。 旅居养老需求旺盛 国家统计局数据显示，2024年底我国60岁及以上人口首次突破3亿，其中"有钱有闲"的活力老人占比持 续提升。中国旅游研究院测算，2025年底我国老年国内旅游出游人数将达10.05亿人次，旅居养老、文 化养老等新需求快速增长。 政策层面也在为养老服务提供支撑。例如，中共中央、国务院《关于深化养老服务改革发展的意见》明 确提出"大力开发旅居养老市场"，北京市则推动建立"冬南夏北"候鸟式养老机制，为专业养老机构提供 政策支撑。据了解，泰康之家.滇园在9月20日开业前已吸 ...

Group 1: Company Overview - The company "足力健" (Zulijian) transitioned from a focus on elderly shoes to organic food, opening over 30 organic food member stores in Zhengzhou since May 2023 [1] - The brand was founded in 2014 by Zhang Jingkang, who identified a gap in the market for shoes suitable for the elderly, leading to the development of specialized footwear [2][3] - By 2018, the company's revenue reached 1.8 billion yuan, a 30-fold increase from the previous year, and by 2019, revenue hit 4 billion yuan with around 5,000 stores nationwide [3][4] Group 2: Challenges and Decline - The company faced significant challenges starting in 2019, including product quality issues that led to regulatory scrutiny and a decline in consumer trust [4][5] - The COVID-19 pandemic severely impacted sales, resulting in many store closures and financial difficulties, with the company reportedly using 70%-80% of its annual revenue to pay off debts [4][5] - As of 2024, the company still has approximately 700 million yuan in debt, and its reputation has suffered due to past quality control failures [4][5] Group 3: Market Context - The silver economy in China is expanding, with over 300 million people aged 60 and above, representing 22% of the population, and the market size estimated at around 7 trillion yuan [6][7] - Despite the growth potential, the market is fragmented, with significant disparities in income among the elderly population, complicating the landscape for companies targeting this demographic [8][9] - The elderly consumer market is characterized by a high savings rate but also a significant portion of low-income individuals, leading to mismatches in supply and demand for products and services [8][9] Group 4: Industry Trends - The rapid growth of the elderly population has led to increased interest in the silver economy, but the market lacks dominant players, with many smaller companies emerging [6][7] - The healthcare and wellness sectors are seeing growth due to the aging population, but the market is also crowded with low-quality products and misleading marketing practices [10][11] - Complaints about health products targeting the elderly have surged, with over 70% of complaints related to false advertising, indicating a need for better regulation and consumer protection [12]

Core Insights - The article highlights the transition of a professional from the securities industry to becoming a health wealth planner at Taikang, emphasizing the importance of safeguarding family happiness through comprehensive wealth management solutions [1][3][9] Group 1: Professional Transition - The individual has over five years of experience in the securities industry, managing assets worth 200 million and serving over a thousand clients, which provided insights into market volatility and client anxieties [3][5] - The shift to Taikang represents a new career phase focused on proactive planning for family security rather than reactive responses to market fluctuations [3][6] Group 2: Taikang's Unique Solutions - Taikang offers a comprehensive solution covering the entire life cycle, including longevity, health, and wealth management, which allows clients to experience a sense of certainty in their future [5][6] - The company's services are designed to provide tangible security and peace of mind, transforming uncertainties into manageable outcomes for families [3][6] Group 3: Empowerment and Training - Taikang's HWP empowerment system combines immersive training with a platform that enables customized life cycle solutions, integrating medical resources, asset optimization, and elder care services [7] - The approach emphasizes a holistic view of professional expertise, moving beyond product sales to life planning, thereby enhancing client trust and satisfaction [6][7] Group 4: Future Aspirations - The focus is on leveraging Taikang's platform advantages to alleviate retirement anxieties, enabling families to confidently pursue their happiness [9]

Core Viewpoint - The silver economy in China is gaining attention as the country enters an aging society, presenting both opportunities for enhancing the well-being of the elderly and significant market potential [1][2] Group 1: Market Potential - By 2035, the silver economy is projected to reach a scale of 19.1 trillion yuan, accounting for 27.8% of total consumption and 9.6% of GDP; by 2050, it is expected to grow to 49.9 trillion yuan, representing 35.1% of total consumption and 12.5% of GDP [1] - The silver economy is viewed as a stable and certain large industry, with the aging trend being inevitable, and it is expected to evolve into a long-lasting business model [1][2] Group 2: Policy Support - The Chinese government has issued several policies to support the development of the silver economy, including the first policy document specifically named "silver economy" in January 2024, which outlines 26 measures to enhance elderly welfare [2] - Continuous policy planning and incentives for the elderly care service system are being established, contributing to the growth of the silver economy as a new engine for the national economy [2] Group 3: Market Demand and Supply - There is a mismatch between the supply and demand in the silver economy, with insufficient products and services to meet the diverse needs of different elderly demographics [3] - For instance, in Shanghai, while single and double rooms in elderly care facilities have high occupancy rates (80%-90%), larger rooms have lower occupancy, indicating a need for restructuring to increase the supply of smaller accommodations [3] Group 4: Industry Innovations - Companies in the insurance sector, such as Taikang Insurance Group, are actively expanding into the elderly care community market, with 44 projects across 36 cities and over 17,000 residents served [3] - The integration of medical care and innovative models is being emphasized to meet the high-quality healthcare needs of the elderly [3][4] Group 5: Future Trends - The concept of aging is shifting from merely providing care to promoting enjoyable aging experiences, leading to the development of "pre-aging" and "prepared aging" economies [3] - The long-life economy is expected to bring profound changes to the economic structure and lifestyle, creating significant growth opportunities for the elderly care industry [4]

Investment Rating - The report maintains a "Strong Outperform" rating for the industry [1] Core Insights - The insurance companies leverage their comparative advantages to establish benchmarks in the CCRC industry, focusing on high-end customer operations [4] - The report highlights the diverse participants in the elderly care industry, including real estate companies, insurance companies, specialized elderly service operators, and foreign enterprises, each playing distinct roles [7] - Insurance companies are identified as the main investors in elderly care communities, benefiting from policy support, funding, and customer resources [13] Summary by Sections 1. Diverse Participants and CCRC Promotion - The elderly care real estate sector includes four main types of participants: real estate companies, insurance companies, specialized elderly service operators, and other investors [7] - Insurance companies have significant advantages in policy, funding, and customer resources, making them the primary investors in elderly care communities [11][13] - The report emphasizes the importance of collaboration between insurance companies and real estate firms to optimize investment and service delivery [7] 2. Case Study: Taikang Home - Taikang Home operates under a heavy asset model, focusing on building high-quality CCRC communities [18] - As of April 2025, Taikang has established 43 projects across 36 cities, with a total planned area of approximately 4.94 million square meters, accommodating over 86,000 elderly individuals [26] - The occupancy rate of mature communities is notably high, with over 16,000 residents currently living in Taikang's facilities [26][29] 3. Case Study: China Pacific Insurance Home - China Pacific Insurance Home targets different age segments with three types of CCRC communities, investing a total of 17 billion yuan [4] - As of July 2023, it has launched 15 self-operated elderly care projects across 13 cities, with 9 already in operation [4][14] - The expected annualized return rate is projected to exceed 5.5% over 50 years [4] 4. Case Study: Taiping Life Enjoyment - Taiping Life combines heavy and light asset models, with 78 communities covering 27 provinces and 64 cities as of February 2025 [4] - The community model includes both self-owned and third-party cooperative facilities, aiming for nationwide coverage [4][17] - The profitability model involves external leasing, with a focus on comprehensive service offerings [4] 5. Investment Trends - Insurance funds are actively participating in the investment and construction of elderly care communities, with a total planned investment of 900 billion yuan and actual investment of 446 billion yuan as of Q3 2020 [14] - The number of commercial insurance community projects increased from 105 in 2022 to 129 in 2023 [14]