炎炎夏日，游泳是颇受大家欢迎的运动选项。从岸上到水中，从热身准备到游泳后身体恢复，其中门道 不少。 入水前做什么准备？ "安全是游泳的首要原则，既要做好环境评估，又要对自身能力水平心中有数。"浙江省温州市奥体游泳 学校教练张海强有20多年教学经验，他对游泳时的注意事项进行了介绍。 首先，要做好安全评估。 选择正规、安全的游泳场地。自然水域、公开水域情况复杂多变，除了细菌、寄生虫或污染物等隐患， 水温表层温暖、下层偏低，再加上可能有暗流，对游泳者的水平和经验要求极高，初学者务必远离。相 比之下，符合开放标准的游泳馆更安全，其对水质、照明、救生设施设备和救生员配备都有严格要求， 建议作为首选。 游泳前要评估个人身体能力。没有一定训练基础，不要贸然尝试高速、长距离游泳，避免出现体力不支 等情况。 其次，要做好热身训练。 不少人游泳时直接入水，忽略了热身环节。入水前，可在岸边做广播体操式的伸展、慢跑、模仿划水蹬 腿动作，提升肌肉温度，增加关节灵活性，为下水做好生理和心理准备。 入水后，不可马上"火力全开"，应先轻轻打腿、缓慢蹬腿、滑游，让心肺系统和肌肉组织逐步适应水环 境，降低突然剧烈运动引发的抽筋等风险。 二、练习 ...

迪卡侬北京大吉巷店开业 值得注意的是， 2024年全球品牌焕新后，迪卡侬在中国市场加速升级，持续提升巩固品牌力与产品生态落地。与此同时，2025年6月28日，上海、 北京、南京三家1200—1700平方米新概念门店同步开业，将销售空间升级为运动体验枢纽，进一步强化品牌引领运动生活方式的心智。 "入门+专业" 双轨并行响应需求转变 在运动消费品行业普遍选择垂直深耕单一细分市场的背景下， 迪卡侬独树一帜地打造了"全场景覆盖 " 的产品生态体系：从 入门级平价基础款，到对标专业运动品牌的高性能装备，构建 起业内少见的完整产品矩阵。 作者： 夏安 封图：图片资料室 走进迪卡侬门店，一位对当下的迪卡侬了解不那么深入的消费者可能会产生困惑：左手边是售价 179元、销量火爆的专业泳镜，右手边却陈列着价格 超10000元的碳纤维车架公路自行车。前者符合大众对迪卡侬的传统印象，而后者的高价不禁让人疑惑：这还是记忆中的迪卡侬吗？ 迪卡侬的确在发生变化，其中最显著的特征是产品结构的多元化转型。过去，迪卡侬以入门级运动装备为主打； 如今，品牌创新性地采用" 双轨并行 " 的产品策略——入门+专业 ，构建起从入门级到专业级的完整产品矩 ...

Group 1 - The core idea of the news is the launch of JD.com's Summer Cool Season, featuring a variety of products from well-known brands to help consumers cope with high temperatures during July [1][3][10] - JD.com is collaborating with brands like Lancôme, Anessa, Adidas, and others to offer a wide range of summer essentials including beauty products, clothing, and accessories [1][3] - Promotions include discounts such as "every 300 spent gets 30 off," flash sales starting from 7 yuan, and clearance sales up to 70% off [1][3] Group 2 - The Summer Cool Season will last throughout July, with daily limited-time offers on popular items like Adidas running shoes and seasonal clothing [3] - Featured products include cooling clothing, such as Berghaus sun-protective jackets and Ubras bras with cooling technology, aimed at providing comfort in hot weather [5][7] - The event also highlights travel essentials like large-capacity luggage and stylish accessories, catering to summer vacation needs [8][9]

Core Insights - The sports consumption market in China is experiencing significant growth, with an expected consumer spending of 53.97 billion yuan during the May Day holiday and a projected market size of 602.1 billion yuan by 2025, reflecting a year-on-year growth of 14.2% [1][5] Group 1: Market Trends - The sports equipment market is seeing a shift towards professional, customized, and smart products, driven by changing consumer preferences and the need for personalized solutions [2][3] - The rise in cycling enthusiasm among young people has led to a substantial increase in sales of cycling gear, while camping trends have boosted the market for outdoor camping equipment [1][5] Group 2: Technological Integration - Smart devices are becoming integral to the sports experience, with products like smart sports watches enhancing user engagement by tracking performance metrics and minimizing distractions [3][4] - The integration of advanced technologies such as 5G, AI, and VR is transforming sports events into immersive experiences, enhancing both the viewing and participation aspects [4][5] Group 3: Policy and Economic Impact - Government initiatives are promoting health consumption and sports participation, with policies aimed at expanding the sports event landscape and stimulating economic growth through sports [5][6] - The collaboration between sports and other sectors, such as tourism and healthcare, is creating new market opportunities and driving the evolution of the sports industry into a hub connecting various aspects of life and economy [6]