Core Viewpoint - The article highlights the strong performance of Haier Smart Home during the 618 shopping festival, emphasizing its leading position in various home appliance categories based on sales data from JD.com [1][3]. Group 1: Sales Performance - Haier Smart Home achieved first place in multiple categories on JD.com, including refrigerators, washing machines, water heaters, and freezers, showcasing its strong market presence [1][3]. - Specific products like the Haier Mountain Camellia 485 refrigerator and Haier Cloud Stream 3.0 washing machine were noted as top-selling items in their respective categories [3][6]. Group 2: Product Features and Technology - The company has integrated advanced AI technologies into its products, such as full-space preservation technology in refrigerators and AI direct-drive cleaning technology in washing machines, enhancing user experience and product quality [6][9]. - The air conditioning unit features AI health air purification technology, which not only eliminates bacteria and viruses but also releases a high volume of negative ions for improved indoor air quality [6]. Group 3: Customer Service and Support - Haier Smart Home has implemented comprehensive customer service measures, including free delivery and installation, extended warranties, and dedicated customer support during the 618 promotion [9][11]. - The company ensures that customers benefit from national subsidy policies, allowing them to purchase high-quality appliances at lower prices [9].

Group 1 - The core viewpoint of the articles highlights the challenges faced by the home appliance industry, including a shift towards brand concentration and the struggles of small to medium enterprises amid a cooling consumer market [2][3] - The 618 shopping festival has become a stage for leading appliance brands, with overall market activity being subdued and promotional events returning to a normalized state [2] - The home appliance sector is experiencing significant changes, including leadership changes in major small appliance companies like Midea, Supor, and Joyoung, indicating operational challenges and the need for strategic adjustments [8] Group 2 - The home appliance industry is undergoing a standardization push, with 10 new industry standards set to be implemented by November 2025, focusing on quality upgrades and technological innovation [4] - The recent adjustment of tariffs between China and the U.S. is seen as a potential turning point for appliance companies, allowing for increased cross-border trade and production acceleration [5][6] - The after-sales service sector is being enhanced, with 105 leading service companies recognized, including Haier and Midea, reflecting a growing emphasis on service quality in the appliance market [7] Group 3 - Midea is actively pursuing acquisitions to strengthen its market position, including the purchase of Teka Group and strategic agreements with other companies to enhance its capabilities in the HVAC sector [10] - Haier and Hisense are launching innovative products aimed at improving consumer health and sleep quality, with Haier's "washing air" air conditioner and Hisense's new air conditioning solutions [11][12] - The financial performance of companies like Aucma has deteriorated, with a reported loss in 2024, highlighting the operational uncertainties faced by traditional appliance manufacturers [13] Group 4 - TCL has achieved significant market success during the 618 event, securing multiple top rankings in sales, showcasing the effectiveness of its product strategy focused on high-end and large-screen technology [14] - Samsung is expanding its presence in the HVAC market through a major acquisition, while Panasonic is selling "slightly flawed" appliances at discounted prices, indicating a strategic shift in product offerings [15] - Sony and Sharp are facing operational challenges, with Sony projecting a decline in revenue for the upcoming fiscal year and Sharp announcing the sale of its LCD panel factory due to poor performance [16]