记者丨易妍君,见习记者刘夏菲 编辑丨巫燕玲 10天吸金超760万，昔日的券商首席也吃上了"流量红利"。 "应广大读者的需求，我的星球正式上线。"10月25日，知名经济学家洪灏在个人微信公众号上宣布开启 知识付费新尝试。 截至11月3日发稿，在短短10天时间里，洪灏的个人知识星球成员数突破8500人，以899元/年的订阅价 计算，毛收入预计已超764万元。这一数字已远超不少券商首席分析师的年薪。 对于星球内容，洪灏介绍，"星球是付费研究报告的增值服务，主要以短平快的节奏，实时分享我对于 市场的观察和机会，以及其它与投资相关的重要信息。" 图：洪灏的个人知识星球页面 公众号付费内容4个月赚超160万 事实上，洪灏在知识付费领域早有探索。早在2024年6月，洪灏就在其个人公众号中发布了付费阅读文 章。 截至目前，洪灏个人公众号最新的一篇付费文章更新于11月3日上午，单篇解锁价格为1999微信豆（合 199.9元）。此外，洪灏还在公众号中定期更新付费合集。 21世纪经济报道记者了解到，其公众号付费合集每集收录约20~25篇研报，每个合集定价为10000个微 信豆（合1000元），每集更新周期约2~3个月。其最新的一个 ...

Core Viewpoint - The article discusses the rise of knowledge monetization among financial analysts, highlighting the success of economist Hong Hao's personal knowledge platform, which generated over 7.64 million yuan in just 10 days, indicating a trend where former brokerage analysts are transitioning to become influential figures in the finance media space [1][4]. Group 1: Hong Hao's Knowledge Platform - Hong Hao launched his personal knowledge platform on October 25, with over 8,500 members joining within 10 days, generating an estimated gross income exceeding 7.64 million yuan [1]. - The subscription fee for Hong Hao's knowledge platform is set at 899 yuan per year, and the content focuses on real-time market observations and investment-related information [1][4]. - Hong Hao's previous experience includes roles at major financial institutions, and he aims to differentiate his knowledge platform from traditional paid content on Weibo and WeChat [5]. Group 2: Industry Trends - Many former brokerage analysts are transitioning to become "finance influencers," leveraging platforms like knowledge stars to monetize their expertise [6][7]. - Liu Yuhui, an early practitioner in this field, has attracted over 9,900 paid users to his knowledge platform, with a current subscription price of 488 yuan per year [7]. - The shift towards knowledge monetization is partly driven by pressures on brokerage firms' commission income, prompting analysts to seek alternative revenue streams [14]. Group 3: User Perspective and Compliance Risks - Users may find value in the insights provided by former analysts, but the effectiveness of such content can vary based on individual preferences and needs [16]. - The rise of knowledge monetization has raised concerns about compliance risks and copyright issues, as seen in a recent infringement notice involving Liu Xiang [20]. - As more analysts enter the knowledge payment market, the need for clear regulations regarding content publication and copyright ownership becomes increasingly important [20].

Core Insights - The article discusses the rise of knowledge monetization among financial analysts, particularly focusing on economist Hong Hao's successful launch of a paid knowledge platform that generated over 7.64 million yuan in just 10 days [1][4]. Group 1: Hong Hao's Knowledge Monetization - Hong Hao's personal knowledge platform attracted over 8,500 members within 10 days, with an estimated gross income exceeding 7.64 million yuan based on a subscription price of 899 yuan per year [1]. - The platform offers value-added services through paid research reports, focusing on real-time market observations and investment-related information [1][4]. - Hong Hao previously explored paid content through his WeChat public account, generating over 1.6 million yuan from paid articles and collections [4]. Group 2: Industry Trends - Many financial analysts are transitioning to become "financial influencers," leveraging platforms like knowledge circles to monetize their expertise [6]. - Notable figures in this trend include Liu Yuhui and Liu Xiang, who have also successfully launched their own paid knowledge platforms, attracting thousands of subscribers and generating significant income [6]. - The shift towards knowledge monetization is partly driven by pressures on traditional brokerage revenue streams, prompting analysts to seek alternative income sources [9]. Group 3: User Perspective and Risks - Users may find value in the insights provided by these financial influencers, but the effectiveness of the content can vary based on individual preferences and needs [10]. - The rise of knowledge monetization also raises concerns about compliance risks and copyright issues, as seen in a recent infringement case involving Liu Xiang [14].