炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 洪灏的知识星球正式宣布涨价，标价1499元/年，相当于一瓶茅台。 涨价前年费899元，按1.4万人充值计算，仅用两个月，洪灏在知识星球上的GMV达到1258.6万。 无独有偶，洪灏的好友李蓓也搞起了知识付费，200个名额，价值12888元的课程两天售罄。也就是说， 仅用两天，李蓓卖课收入就达到257万。 众所周知媒体是公认的烂生意。从申万一级31个行业中传媒板块常年倒数的表现不难得出这个结论。但 在这夕阳赛道，私域和卖课堪称异数，引无数金融人士竞折腰。 前国海固收首席靳毅的抖音号"柏年说政经"3个月吸粉160万，享有靳首席1V1咨询服务会员费为每月 4283元；谭珺即将推出"产业决策者内参圈"，仅限30席，定价159880元；听起来更高端的"牛熊兽俱乐 部"，付费会员不仅能聆听付鹏的财商课，还能与他共赴长白山滑雪。 同是金融消费者，美国人有着更强的付费意愿。大空头Michael Burry索性关掉对冲基金，转而在 Substack推出年费379美元的电子报，两个月就吸引18.7万人订阅，做空英伟达哪有这钱赚得容易。 突然之间，金融大佬纷 ...

同是金融消费者，美国人有着更强的付费意愿。大空头Michael Burry索性关掉对冲基金，转而在Substack推出年费379美元的电子报，两个月就吸引18.7万人 订阅，做空英伟达哪有这钱赚得容易。 洪灏的知识星球正式宣布涨价，标价1499元/年，相当于一瓶茅台。 涨价前年费899元，按1.4万人充值计算， 仅用两个月，洪灏在知识星球上的 GMV 达到1258.6万 。 突然之间，金融大佬纷纷下场，不比谁的投资点子多，就比谁的订阅人数多，是投资的钱太难赚，还是人头的生意太好做？ 三种杠杆 硅谷投资人纳瓦尔提过，想要获得财富自由，需要使用三种杠杆： 第一种是 劳动力 杠杆 ，也就是当老板让别人为你打工；第二种是 资本杠杆 ，好比巴菲特运用资本杠杆扩大影响力，用钱生钱；第三种是他认为最重要的杠 杆—— "复制 边际成本 为零的产品" ，主要包括代码和媒体。 在纳瓦尔看来，新一代富翁的财富都是通过代码和媒体创造的。 无独有偶，洪灏的好友李蓓也搞起了知识付费，200个名额，价值12888元的课程两天售罄。也就是说， 仅用两天，李蓓卖课收入就达到257万 。 众所周知媒体是公认的烂生意。从申万一级31个行业中传媒板 ...

当"私募魔女"李蓓以12888元的定价推出面向小白的线下投资课，金融圈的讨论迅速从课程本身蔓延至 基金经理的角色边界，有人更是直言李蓓要切入知识付费领域，目的是想割韭菜。 李蓓对此做了紧急回应，并表示，"我并不是要开展知识付费的收入第二曲线，并不指望靠这个赚钱。 知识付费这个领域，每年变现最高的估计也就千万。大家都知道，我不缺几千万。" 真的是这样吗，今天我们和大家来聊几句心里话。 开课，一场非功利性的"意外"？ 从李蓓的自述来看，这门课的起点带着强烈的个人色彩——因担忧个人缺乏专业知识陷入金融骗局，又 恰逢自己需要系统性整理19年投资框架、高效完成出书目标，课程才应运而生。 这种"偶然好感+自我沉淀"的动机，与市场对"知识付费割韭菜"的惯性认知形成鲜明反差：她明确否认 开辟"收入第二曲线"，直言"知识付费每年变现最高不过千万，我不缺几千万"；课程收入将全部注入半 夏投资设立的慈善基金，用于大学生奖助学金；甚至对持有基金2年以上或500万以上的投资人免费开 放，这些细节都在弱化"盈利属性"，强化"公益与自我梳理"的定位。 从课程设计看，其"小白友好"特征显著：聚焦10年以上长周期的系统性方法论，不点评短期行情 ...

记者丨易妍君,见习记者刘夏菲 编辑丨巫燕玲 10天吸金超760万，昔日的券商首席也吃上了"流量红利"。 "应广大读者的需求，我的星球正式上线。"10月25日，知名经济学家洪灏在个人微信公众号上宣布开启 知识付费新尝试。 截至11月3日发稿，在短短10天时间里，洪灏的个人知识星球成员数突破8500人，以899元/年的订阅价 计算，毛收入预计已超764万元。这一数字已远超不少券商首席分析师的年薪。 对于星球内容，洪灏介绍，"星球是付费研究报告的增值服务，主要以短平快的节奏，实时分享我对于 市场的观察和机会，以及其它与投资相关的重要信息。" 图：洪灏的个人知识星球页面 公众号付费内容4个月赚超160万 事实上，洪灏在知识付费领域早有探索。早在2024年6月，洪灏就在其个人公众号中发布了付费阅读文 章。 截至目前，洪灏个人公众号最新的一篇付费文章更新于11月3日上午，单篇解锁价格为1999微信豆（合 199.9元）。此外，洪灏还在公众号中定期更新付费合集。 21世纪经济报道记者了解到，其公众号付费合集每集收录约20~25篇研报，每个合集定价为10000个微 信豆（合1000元），每集更新周期约2~3个月。其最新的一个 ...

Core Viewpoint - The article discusses the rise of knowledge monetization among financial analysts, highlighting the success of economist Hong Hao's personal knowledge platform, which generated over 7.64 million yuan in just 10 days, indicating a trend where former brokerage analysts are transitioning to become influential figures in the finance media space [1][4]. Group 1: Hong Hao's Knowledge Platform - Hong Hao launched his personal knowledge platform on October 25, with over 8,500 members joining within 10 days, generating an estimated gross income exceeding 7.64 million yuan [1]. - The subscription fee for Hong Hao's knowledge platform is set at 899 yuan per year, and the content focuses on real-time market observations and investment-related information [1][4]. - Hong Hao's previous experience includes roles at major financial institutions, and he aims to differentiate his knowledge platform from traditional paid content on Weibo and WeChat [5]. Group 2: Industry Trends - Many former brokerage analysts are transitioning to become "finance influencers," leveraging platforms like knowledge stars to monetize their expertise [6][7]. - Liu Yuhui, an early practitioner in this field, has attracted over 9,900 paid users to his knowledge platform, with a current subscription price of 488 yuan per year [7]. - The shift towards knowledge monetization is partly driven by pressures on brokerage firms' commission income, prompting analysts to seek alternative revenue streams [14]. Group 3: User Perspective and Compliance Risks - Users may find value in the insights provided by former analysts, but the effectiveness of such content can vary based on individual preferences and needs [16]. - The rise of knowledge monetization has raised concerns about compliance risks and copyright issues, as seen in a recent infringement notice involving Liu Xiang [20]. - As more analysts enter the knowledge payment market, the need for clear regulations regarding content publication and copyright ownership becomes increasingly important [20].

Core Insights - The article discusses the rise of knowledge monetization among financial analysts, particularly focusing on economist Hong Hao's successful launch of a paid knowledge platform that generated over 7.64 million yuan in just 10 days [1][4]. Group 1: Hong Hao's Knowledge Monetization - Hong Hao's personal knowledge platform attracted over 8,500 members within 10 days, with an estimated gross income exceeding 7.64 million yuan based on a subscription price of 899 yuan per year [1]. - The platform offers value-added services through paid research reports, focusing on real-time market observations and investment-related information [1][4]. - Hong Hao previously explored paid content through his WeChat public account, generating over 1.6 million yuan from paid articles and collections [4]. Group 2: Industry Trends - Many financial analysts are transitioning to become "financial influencers," leveraging platforms like knowledge circles to monetize their expertise [6]. - Notable figures in this trend include Liu Yuhui and Liu Xiang, who have also successfully launched their own paid knowledge platforms, attracting thousands of subscribers and generating significant income [6]. - The shift towards knowledge monetization is partly driven by pressures on traditional brokerage revenue streams, prompting analysts to seek alternative income sources [9]. Group 3: User Perspective and Risks - Users may find value in the insights provided by these financial influencers, but the effectiveness of the content can vary based on individual preferences and needs [10]. - The rise of knowledge monetization also raises concerns about compliance risks and copyright issues, as seen in a recent infringement case involving Liu Xiang [14].