Core Viewpoint - The article discusses the sales performance and customer feedback of the BYD Sea Lion 06 DMI, which is positioned to replace the Song PLUS model, highlighting its market acceptance and competitive advantages [1] Sales Performance - In a local third-tier city, the Sea Lion 06 has shown strong sales, with 115 units sold last month, of which approximately 20 were Sea Lion 06, indicating a positive market response [2] - The most popular configuration is the 170 PRO version, priced at ¥146,800, with colors like gray, white, and ash green being the most preferred [2][10] Customer Demographics - The primary customer base for the Sea Lion 06 consists of former Song PLUS buyers, who are generally family-oriented and from diverse professions [4] - Customers appreciate the new design and quality of the Sea Lion 06, with many initially hesitant about its appearance but growing to like it after exposure [5] Competitive Analysis - The Sea Lion 06 is frequently compared to the Song L DMI, with about 60% of customers considering both models. Price competitiveness is a significant factor in these comparisons [9] - Customers often perceive the Song L as a more economical choice, leading to challenges in convincing them to opt for the Sea Lion 06 despite its newer platform and features [9] Configuration and Financing - The most sold configuration is the mid-range 170 PRO version, with a slight discount available during negotiations [10] - Financing options include a manufacturer-backed loan of approximately ¥90,000 with a 24-month term at zero interest, making it an attractive option for buyers [11][12] Customer Satisfaction - The Sea Lion 06 has received positive feedback regarding its quality and craftsmanship, with minimal complaints reported from customers [5][13] Maintenance Costs - The estimated maintenance cost for the Sea Lion 06 is around ¥500 for oil and filter changes, with the first service due at 6 months or 5,000 km [14] Additional Considerations - The brand offers a trade-in subsidy of ¥5,000 for its vehicles and ¥4,000 for other brands, which may influence purchasing decisions [15]

Core Viewpoint - The article discusses the launch and market reception of the Hai Lion 06 DMI, highlighting its pricing, customer interest, and competitive positioning in the automotive market [1][2]. Pricing and Availability - The first batch of Hai Lion 06 vehicles arrived at dealerships on July 19, including the 170 Navigation Pro version and the 121 Navigation version, with prices set at 139,800, 146,800, and 156,800 yuan [3][4]. - There are currently no discounts available for the new car, but it comes with four free maintenance services and a trade-in subsidy of 5,000 yuan for BYD vehicles and 4,000 yuan for non-BYD vehicles [5]. Customer Interest and Competitors - On average, 2 out of 10 customers visiting the dealership are interested in the Hai Lion 06, with positive feedback on the vehicle's quality, although some customers have concerns about its design [10][12]. - The main competitors identified are the Leap Motor C11 and the BYD Song PLUS, with customers expressing a preference for the latter due to its lower price despite acknowledging the Hai Lion 06's superior build quality [12][21]. Financial Support and Purchase Timing - Current financing options include low-interest loans with a total interest rate of 15% for a five-year term, and a two-year zero-interest loan for amounts around 90,000 yuan [17]. - The article suggests that, given the uncertainty of subsidies, it may not be a bad time for urgent buyers to consider purchasing the vehicle, despite the traditional advice to wait for discounts [19][20]. Vehicle Positioning and Features - The Hai Lion 06 is positioned between the BYD Song PLUS and the Tang, with plans to fully replace the Song PLUS in the future [21]. - The vehicle is noted for its overall quality and a significant improvement in the pure electric version, while the hybrid version is seen as comparable to other models [21][22].