智通财经APP获悉，崔东树发文称，2025年乘用车行业促销与降级均回归理性，市场秩序明显改善。2025年1-12月降价规模177款，较同期少42款，其中 常规燃油车降价52款，较同期减少26款；混合动力燃油车降价9款，较同期减少9款；插混燃油车降价30款，较同期减少1款；增程式车型降价13款，较同 期少1款；纯电动车型降价73款，较同期减少5款。 2025年12月降价规模4款，较同期多1款。其中燃油车1款，较同期多1款；混合动力燃油车1款，较同期多1款；插混和增程式车型都没有；纯电动车型2 款，较同期少1款。 2025年1~12月份，新能源车新车降价车型均价19.5万元的降价力度算术平均达到2.1万元，降价力度达到11 %。12月份，新能源车新车降价车型均价13.6万 元的降价力度算术平均达到2万元，降价力度达到14.7%的较高水平。 2025年1~12月份，常规燃油车新车降价车型均价17.8万元的降价力度算术平均达到1.6万元，降价力度达到8.9%。12月份，常规燃油车新车降价车型均价 9.9万元的降价力度算术平均达到0.6万元，降价力度达到6%。 2025年1~12月份，总体乘用车市场新车降价车型均价19 ...

Core Insights - The passenger car industry is expected to return to rationality in promotions and price reductions by 2025, with significant improvements in market order [1] - The number of models experiencing price reductions has increased from approximately 50 in 2020-2022 to 147 in 2024, but the scale of new car price reductions in 2025 is relatively moderate [1][10] - The overall price reduction trend shows a decrease in the number of models with price cuts, particularly from April to July 2025 [5][10] Price Reduction Tracking - In the first seven months of 2025, the average price reduction for new energy vehicles reached 22,000 yuan, with a reduction rate of 11.9% [12] - For conventional fuel vehicles, the average price reduction was 16,000 yuan, with a reduction rate of 9.1% [12] - The overall average price reduction across the passenger car market was 21,000 yuan, with a reduction rate of 11.3% [12] Monthly Price Reduction Status - In July 2025, 17 models experienced price reductions, which is stable compared to 23 models in July 2024 [6][10] - The number of price-reduced conventional fuel vehicles in the first seven months of 2025 was 28, a decrease of 21 compared to the same period last year [10] - The number of price-reduced new energy vehicles was 46, a decrease of 8 compared to the same period last year [10] Promotional Trends - The promotion rate for new energy vehicles in July 2025 was 10.2%, showing a stable trend compared to previous months [15] - Traditional fuel vehicles maintained a promotion rate of 23.4% in July 2025, reflecting a slight increase from the previous month [18] - Luxury vehicle promotions reached 27.2% in July 2025, indicating a growing trend in high-end demand despite competition from new energy vehicles [20] Specific Model Price Reduction Analysis - In July 2025, the average price reduction for pure electric vehicles was 18,700 yuan, with a reduction rate of 12.1% [26] - For plug-in hybrid vehicles, the average price reduction was 33,000 yuan, with a reduction rate of 13.6% [28] - Conventional fuel vehicles saw an average price reduction of 12,900 yuan, with a reduction rate of 10.4% [28]