清新桂花鱼
Search documents
深山珍味进湾区 特色农产品亮相广州“千年商道”迎新春
Xin Lang Cai Jing· 2026-02-01 13:08
Core Viewpoint - The article highlights the promotion of specialty agricultural products from Qingyuan City, Guangdong, at the "Thousand-Year Business Road" event in Guangzhou, aiming to enhance market access for these products in the Guangdong-Hong Kong-Macao Greater Bay Area [1][2]. Group 1: Event Overview - The Qingyuan specialty products showcased include Qingyuan chicken, Qingxin osmanthus fish, silk seed rice, Luokeng bamboo shoots, and Pukeng tea, which have entered the consumer market of the Greater Bay Area [1]. - The event is themed "Health·Authenticity" and aims to provide a rich consumer experience that combines traditional flavors, health concepts, and cultural heritage [2]. Group 2: Agricultural Development - Qingxin osmanthus fish has been recognized as a national geographical indication product, reflecting the region's excellent ecology and farming culture [2]. - The Qingxin district has made significant progress in developing industries such as Qingyuan chicken, osmanthus fish, silk seed rice, and southern medicine, with a projected total industrial chain output value of 8.907 billion yuan by 2025 [2]. Group 3: Market Opportunities - The demand for high-quality, healthy, and authentic agricultural products in Guangzhou is increasing, providing important opportunities for the development of Qingxin agricultural products [2]. - Since 2023, initiatives by the Haizhu District working team in Qingxin have led to an increase in agricultural product sales by over 98 million yuan [2]. Group 4: Consumer Engagement - The event features a "Health Tasting Zone" where professional dietary advice is provided, allowing consumers to learn about nutritional pairings while purchasing local products [2]. - Activities include community interactions to promote scientific dietary knowledge and guide healthy consumption concepts [2][3].
“媒体+”消费:暖冬到清远,优惠享不停!
Nan Fang Nong Cun Bao· 2025-12-20 15:34
Group 1 - The "Warm Winter Consumption Season" and "Five Major Billion Yuan Celebrations" event has officially launched in Guangzhou, aimed at promoting local products and creating business opportunities [4][5] - The initiative will distribute over 18 million yuan in consumer vouchers from now until the end of March next year, implementing various discount measures to enhance consumer experience [5][6] - The campaign includes a wide range of consumer vouchers covering scenic spots, hotels, restaurants, and entertainment venues, with discounts structured to meet diverse consumer needs [10][11] Group 2 - The "Eat in Qingyuan" dining vouchers and exclusive Meituan coupon packages are available, allowing consumers to enjoy up to 200 yuan in discounts on local specialties [15][16] - A comprehensive consumer map has been created to guide visitors through various shopping and dining options, including local markets and night markets, enhancing the overall consumer experience [20][24] - The event features live demonstrations and exclusive discounts on local products, with significant sales increases reported, such as a doubling of sales for certain items during the event [36][42]
清新桂花鱼勇攀黄山 “南北双鲜”联动书写文旅融合新篇章
Nan Fang Nong Cun Bao· 2025-09-10 07:01
Core Viewpoint - The event "Climbing Huangshan" featuring the "Qingxin Osmanthus Fish" marks a significant cultural and tourism innovation practice, promoting the integration of agriculture, culture, and tourism between Guangdong and Anhui provinces [2][4][34]. Group 1: Event Overview - The "Qingxin Osmanthus Fish" launched a unique challenge event on September 9, aimed at promoting cross-regional cultural tourism [2][3]. - Seven staff members dressed as "osmanthus fish" engaged in an interactive journey along the classic Huangshan climbing route, exploring new paths for deep integration of agriculture, culture, and tourism [3][4]. Group 2: Cultural and Brand Promotion - The event featured a "North-South Fresh Dialogue," highlighting the cultural differences in fishery practices between the two regions, showcasing the heritage of Huizhou stinky mandarin fish and the ecological farming of Qingxin osmanthus fish [7][8]. - Participants interacted with tourists, enhancing brand visibility and engagement through cultural storytelling and creative gifts [10][11]. Group 3: Economic Impact and Industry Development - The full industrial chain of Qingxin osmanthus fish is projected to reach a value of 1.97 billion yuan in 2024, capturing 20% of the provincial market share [19][20]. - The collaboration between Qingxin and Huangshan focuses on a model where Qingxin handles standard processing while Huangshan manages deep processing and sales, promoting a cross-province collaboration in local specialty products [21][22]. Group 4: Future Initiatives - Qingxin plans to continue enhancing the "agriculture + technology + culture" model, with upcoming events such as the "Qingxin Osmanthus Fish Food Festival" and various promotional activities to expand the "Qingxin Osmanthus Fish" brand [28][30][31]. - The initiative aims to inject vitality into rural revitalization and contribute to high-quality agricultural development [35].
南农晨读 | 鳜香满塘
Nan Fang Nong Cun Bao· 2025-06-09 03:02
Group 1 - The article highlights the successful fishing season in Qingyuan City, where the local production of 桂花鱼 (Osmanthus fish) is thriving, showcasing a vibrant scene of fish jumping and workers efficiently processing the catch [5] - Qingxin District in Qingyuan is identified as one of the three major production areas for 桂花鱼 in Guangdong Province, indicating its significance in the local aquaculture industry [5] Group 2 - The "6·6 Give 'Lychee' Festival" was held in Guangzhou, promoting Guangdong lychee globally and encouraging participation from various stakeholders including farmers, distributors, and influencers [9][10][14] - The event aimed to enhance marketing strategies through new media and cross-industry collaboration, ultimately driving agricultural efficiency and increasing farmers' income [10][15]