Workflow
温变苹果吊坠
icon
Search documents
1克卖到2188元,再贵也要冲联名款!年轻人:比盲盒保值就行
Sou Hu Cai Jing· 2025-08-23 10:52
Core Viewpoint - The rise of "Pain Gold," a concept rooted in the "pain culture" of the anime community, is revitalizing the traditional gold industry, particularly among younger consumers, as they seek unique and emotionally resonant products amidst high gold prices and a sluggish traditional market [1][3][5]. Group 1: Market Trends - The transaction volume of IP gold products has increased by 294% year-on-year, with brands like Chow Tai Fook and Lao Feng Xiang collaborating with popular anime characters to create high-priced gold items [3][5]. - "Pain Gold" products, often weighing only 1-2 grams but priced in the thousands, are becoming a new form of "social currency" among young consumers [3][5]. - The trend is attracting a new demographic to traditional gold stores, with many young people who previously avoided such shops now actively purchasing these products [5][9]. Group 2: Consumer Behavior - Young consumers are drawn to "Pain Gold" not just for its material value but for its emotional and cultural significance, often associating their purchases with personal interests and community identity [11][13]. - The perception of gold as a stable investment is influencing purchasing decisions, with many young buyers viewing it as a form of savings despite high prices and market volatility [11][13]. - The emotional connection to the products, combined with their perceived value, encourages consumers to accept the high premiums associated with "Pain Gold" [13][18]. Group 3: Industry Impact - The popularity of "Pain Gold" is prompting traditional gold retailers to innovate and adapt their marketing strategies to engage younger consumers more effectively [17][18]. - The integration of IP collaborations is seen as a way to enhance brand loyalty and market presence among the new generation of buyers [17][18]. - The future of "Pain Gold" remains uncertain, with concerns about sustainability and the potential for market saturation as trends evolve [17][18].
当黄金“痛”上二次元:价格翻倍、有人包下生产线……但这波行情能持续多久
Sou Hu Cai Jing· 2025-08-23 02:35
"痛金"——这个源自二次元"痛文化"的概念,正在为传统黄金行业注入新活力。在金价持续高位运行,传统黄金消费略显疲软的当下, 搭上动漫IP的"痛金"产品却逆势成为增长黑马。 在丝绒衬垫柜台中,一颗不过指甲盖大小的黄金转运珠,旁边的价签却显示它的身价是当日国际金价的近三倍。这并非什么金融衍生 品,而是正在席卷年轻人钱包的"最保值谷子"——"痛金"。 品牌与IP联名宣传图 图源:品牌官方社交媒体 据媒体报道,过去一年IP黄金类商品成交同比增长294%。周大福、老凤祥、周生生排队与动漫握手,把皮卡丘、星矢、游戏皮肤通通炼 成足金。这些重量仅1-2克、售价却动辄上千元的"金疙瘩",正在社交媒体上频繁刷屏,成为新兴的"社交货币"。 高溢价、能保值的标签让"痛金"迅速破圈,但也引来争议。它究竟是"Z世代为爱发电"的情感刚需,还是新一轮营销噱头下的泡沫游戏? 当金价波动、热度退潮,"痛金"会不会只留下"痛"? 当二次元遇到"金" 老牌金店都纷纷下场 8月的上海Redland漫展上,一位身背"痛包"的二次元爱好者成为全场焦点,包内多张金光闪闪的IP联名金钞引人瞩目,总价值超过万 元。这些金钞每张原价899元、仅重1克,如今在二 ...