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游戏行业探寻系列报告(三):二手游戏道具交易:一种新的游戏数字资产交易形式
Hua Yuan Zheng Quan· 2025-03-10 23:43
Investment Rating - The report maintains a "Positive" investment rating for the gaming industry [4] Core Insights - The gaming industry is experiencing rapid market expansion, with the virtual goods trading market in China reaching a total scale of 742.5 billion yuan in 2023 [5][12] - The industry is evolving towards a more mature three-tiered supply chain, consisting of game developers, distributors, trading platforms, and end-users [5][12] - The report highlights the increasing diversification of trading goods, including accounts, items, in-game currency, and services [5][12] Summary by Sections 1. Gaming Trading Industry Market and Leading Platforms - The gaming trading market is rapidly expanding, with a total market size of 742.5 billion yuan in 2023, including segments for equipment (248.7 billion yuan), currency (253.9 billion yuan), consumables (190.1 billion yuan), accounts (5.2 billion yuan), and boosting services (33.4 billion yuan) [12] - The industry has formed a mature three-tier supply chain, with upstream players including game developers and studios, midstream trading platforms, and downstream players being the gamers [12][15] 2. Feasibility of Data Asset Trading in Cultural and Digital Exchanges - The report discusses the legal protection of virtual assets in online games, indicating that the legal framework is evolving to support such transactions [46] - The trading of virtual goods is seen as a growing trend, with cultural and digital exchanges like the Zhejiang Cultural Exchange gaining traction in facilitating these transactions [51] 3. Growth Drivers of the Second-Hand Trading Market - From the manufacturer’s perspective, a mature second-hand trading system is crucial for sustaining game operations and enhancing market transparency [5] - From the player’s perspective, the second-hand market meets the demand for virtual asset monetization and fosters a complete gaming ecosystem [5] 4. Advantages of Cultural and Digital Exchanges Over In-Game Trading Systems - Cultural and digital exchanges offer more secure and regulated trading environments compared to in-game systems, which are often prone to fraud [5] - These exchanges can facilitate the conversion of virtual currencies into legal tender, addressing a significant limitation of in-game trading systems [5] 5. Market Outlook - The gaming industry is moving towards the standardization of in-game trading markets, with manufacturers shifting from merely restricting transactions to actively designing rules to guide market order [5]