Group 1 - The main event of the "Mid-Autumn Festival 2025" series in Yunnan is the "I Sell the Moon in Kunming" tasting event for Yunnan-style mooncakes, which commenced on September 28 [1] - The event is guided by the Kunming Municipal Bureau of Commerce and the Xishan District People's Government, with Douyin Life Services as the organizer and Yunnan Helping Technology Co., Ltd. as the contractor [3] - The consumption promotion activity focuses on "Yunnan-style mooncakes" and "nighttime consumption," featuring three main sections including a pop-up market with renowned Yunnan mooncake brands [3] Group 2 - Consumers can purchase mooncakes and cultural products via Douyin by scanning QR codes, showcasing a convenient new consumption model [3] - The event includes interactive tasks such as tasting and riddle-solving, with participants collecting stamps to enter a lottery [3] - The initiative aims to create a shared experience of reunion and happiness for citizens, with plans for continued development of distinctive immersive consumption experiences in the Xishan District [5]

Core Insights - The "Shopping in China: Enjoy Spring City" event in Kunming aims to stimulate consumption during the National Day and Mid-Autumn Festival by creating new consumption formats and experiences [1] Group 1: Event Overview - The event focuses on a comprehensive consumption experience covering food, accommodation, transportation, tourism, shopping, and entertainment [1] - The initiative employs a "fiscal subsidy + platform financing" model to distribute various special consumption vouchers through platforms like Taobao, Douyin, Alipay, and Cloud Flash Payment [2] Group 2: Consumption Vouchers - Taobao's "Kunming Health Consumption Voucher" is available at 16 major chain pharmacies for OTC drugs and health products [2] - Douyin's special vouchers benefit over 1,000 retail, dining, and accommodation businesses, enhancing consumer confidence through a government-platform-enterprise collaboration [2] - Alipay's "Spring City Double Festival Food Exclusive Voucher" collaborates with over 1,000 dining merchants, promoting local cuisine [2] - Cloud Flash Payment's third phase "Colorful Cloud Consumption Voucher" covers 6,000 merchants across various sectors, including special vouchers for events like the Shilin Marathon [2] Group 3: Unique Experiences - The event features a Mid-Autumn themed experience with activities like a Yunnan-style mooncake tasting event and a night market, integrating nighttime consumption into the tourism experience [4] - The EasyFly Low-altitude Park offers activities such as hot air balloon moon viewing and a cloud music festival, enhancing the festive atmosphere [4] Group 4: Cultural Integration - As a key destination for inbound consumption from South Asia and Southeast Asia, Kunming is creating immersive foreign consumption experiences, including ethnic cultural festivals and markets [5] - The event promotes a blend of commerce and tourism, with various cultural activities and competitions to attract visitors [5] Group 5: Lifestyle Promotion - The "Coffee + Tea" themed consumption scene is introduced, featuring a city coffee lifestyle season with various cultural and entertainment activities aimed at younger demographics [6] - Kunming's tea markets showcase renowned brands, inviting visitors to explore the local tea culture [6] - The event is set to continue until the end of the National Day and Mid-Autumn Festival holidays, aiming to unleash Kunming's consumption potential [6]