（来源：新华日报） 2月22日，天气晴暖，苏州古运河畔玉兰花开，吸引游客观赏。 王建中 摄 （视觉江苏网供图） 2月22日，瘦西湖第四届梅花艺术季开幕。 刘江瑞 摄 2月22日，市民游客在徐州历史文脉——彭城七里参观游玩。 蒯创 摄 （视觉江苏网供图） 2月22日，如皋市如城街道集贤里古街年味十足，不少市民游客前来品咖啡、拍照打卡。 徐慧 摄 （视 觉江苏网供图） 马年春节期间，江苏各地民俗活动轮番上阵、亮点纷呈，非遗展演、新春巡游、古风市集、潮玩体验等 多元形式齐发力，强势为文旅市场"引流"，带动餐饮、文创、特色消费全线升温，各地商圈、古镇、街 区人气爆棚、商气浓郁，新春消费持续"爆火"。 扬州 活动每日出新 古城人气爆棚 □ 本报记者 张 晨 2月22日中午，扬州古城皮市街上人流涌动。700多米长的石板街两侧，站满了等待进入沿街餐馆就餐的 游客，店内早已座无虚席，店员招呼客人忙得脚不沾地。春节期间，皮市街每天一个主题的民俗活动引 来了源源不断的游客，沿街100多家店铺生意火爆。 "特意带孩子从南京赶来逛皮市街，套圈、投壶、猜灯谜玩个不停，孩子全程兴致勃勃，这种满是传统 味的热闹劲儿，才是过年该有的样子！" ...

Group 1 - The article highlights various cultural celebrations and activities across different regions in China during the Spring Festival, showcasing the rich traditions and festive atmosphere [1][3][5][7][9][11][12][14] - In Shaanxi Yulin, over 30 teams performed traditional folk dances, while in Anhui Qimen, local delicacies were crafted to symbolize good wishes for the New Year [1] - In Beijing, a themed market inspired by Russian folklore attracted many visitors, offering unique food and cultural experiences [5] Group 2 - The "Lion King Competition" in Guangdong Zhongshan featured 10 teams from various cities in the Greater Bay Area, emphasizing the importance of traditional lion dance culture [7] - In Jiangsu Yangzhou, the local tea culture drew increasing numbers of tourists, who enjoyed traditional performances alongside exquisite tea snacks [9] - Hubei Suizhou's cultural tourism area presented immersive performances that blended traditional customs with ancient culture, enhancing the festive experience for visitors [11] Group 3 - Hebei Linzhang organized a series of cultural events themed "Leap Horse into Spring," offering a visually stunning celebration for residents and tourists [12] - Museums and science centers became popular destinations for celebrating the New Year, with exhibitions and films that highlighted China's cultural and scientific achievements [14]

佳节有传承，乡愁有寄托，文化有回响。 2026年新春伊始，归家旅途上，有团圆的憧憬；度假风景里，有诗意的向往；漫步休闲中，有国风的滋养。"最长春节假期"过半，人们出游兴 致不减，"马"不停蹄奔向远方。 习近平总书记在二〇二六年春节团拜会上指出："在中华文化里，马是刚健雄壮、自强不息的象征，昭示着行稳致远、兴旺发达的前景。"似乎 正是这份独特的文化基因，外化为了丙午马年春节不一样的文旅风景。 交通运输部预测，春节9天假期日均全社会跨区域人员流动量或创春节假期新高，日均人员流动量将达到2.99亿人次。平台数据显示，灯会、 庙会、游园会等非遗民俗活动搜索热度同比提升超100%。与此同时，年味浓，春光好，世界游客向东行，尽情领略中华文化的无穷韵味。 0:00 出发，奔着年味的方向 人间烟火处，万家喜乐时。 大年初一一早，北京隆福寺街区已经人声鼎沸。喜庆的红灯笼、飘香的炒栗子、晶亮的糖葫芦……处处透着老北京年味。 北京稻香村零号寻宝馆内，祈年糕、柿柿如意饼等寄托新年美好祈愿的特色糕点摆满柜台，等待购买的人群排起长队。 2月18日，游客在北京隆福寺新春市集游览购物。新华社记者 李欣 摄 "呼应马年，我们专门推出'骏马踏福 ...

Core Viewpoint - Heilongjiang Province is launching a series of cultural and tourism activities themed "Ice and Snow World, Dragon Horse Spirit" for the upcoming Spring Festival, aiming to provide a vibrant and festive experience for both locals and tourists [1]. Group 1: Tourism Activities - The province has introduced ten major travel routes for the Spring Festival, including "Snowy Adventure," "Northern Health and Wellness," and "Polar Crossing," featuring over a hundred unique tourism routes that offer experiences such as ice and snow tourism, rural tourism, educational travel, and border tourism [3]. - Specific routes include the "Harbin-Yabuli Snow Tourism Loop," "Qiqihar Snowy Crane Town," and "Mudanjiang Snowy Rhythm," among others, designed to showcase the region's winter charm [3]. Group 2: Cultural Exhibitions - Over 200 exhibitions and activities are planned, including the "National Treasures Gathering in Ice City" exhibition and various cultural showcases related to the Year of the Horse, allowing visitors to appreciate precious artifacts and traditional craftsmanship [5]. - Notable exhibitions include "Horse Dance New Year" and "Non-heritage Celebrating the New Year," which aim to deepen the understanding of traditional culture [5]. Group 3: Performing Arts - The second "Passionate Ice and Snow" tourism performance season has commenced, featuring over a hundred artistic performances across various venues, including theaters, tourist attractions, and urban areas, enhancing the cultural atmosphere during the New Year [7]. - Performances include "Gorgeous Beijing Opera" and interactive parades, making cultural experiences accessible to the public [7]. Group 4: Traditional Customs - More than 250 traditional activities are scheduled, such as the Harbin Ice Lantern Festival and various folk events, allowing tourists to immerse themselves in local customs and the festive spirit [8]. - Activities include snowball fights, dumpling-making competitions, and traditional dance performances, showcasing the vitality of the "Dragon Horse Spirit" [8]. Group 5: Shopping Promotions - Key commercial enterprises in the province are launching promotional activities, including discounts and gift offerings, featuring local products like "Heilongjiang Red Sausage" and "Qiqihar Barbecue" [9]. - The initiative aims to facilitate convenient shopping for tourists, highlighting the region's culinary and artisanal offerings [9]. Group 6: Special Activities - To enhance the value of visitors' experiences, Heilongjiang is introducing the "2026 Happy Shopping" special event during the Spring Festival, distributing over 200 million yuan in business and tourism consumption vouchers [10]. - This initiative invites tourists from all over to enjoy the unique flavors of the northern ice and snow [10].

Core Viewpoint - The "Qinling Ice and Snow Rhythm, Warm Winter Tour" promotional event in Weinan aims to enhance winter tourism through diverse activities, focusing on ice and snow experiences, hot spring wellness, and cultural heritage exhibitions [1] Group 1: Winter Tourism Activities - Weinan City will launch 138 unique cultural and tourism activities centered around seven themes, including ice and snow experiences and hot spring wellness [1] - The sixth Ice and Snow Carnival at Shaohua Mountain is set to begin in January 2026, featuring activities like Hanfu ice and snow parades [1] - The Huashan International Ski Resort will offer professional skiing and family-friendly snow play areas for visitors of all ages [1] Group 2: Hot Spring Promotions - Major hot spring resorts such as Zhonghua Jun Hot Spring, Tongguan Nüwa Spring, and Huashan Royal Hot Spring will provide promotional offers from December 2025 to February 2026, including discounts, package deals, and innovative activities [1] - Special weekend short trip packages will be available for visitors from nearby cities like Xi'an [1] Group 3: Cultural and Folk Activities - The winter tourism program includes seven educational activities focused on military experiences, agricultural culture, and intangible cultural heritage [1] - A total of 39 intangible cultural heritage performances and 42 folk activities will take place, featuring unique projects like the Weinan Old Street Heritage Fair and Han City Flower Cake making [1] - During the Spring Festival, the Chengcheng Yaotou Kiln Scenic Area will offer free admission and a light show at the ancient kiln [1] Group 4: Overall Strategy and Impact - The winter tourism activities will span key dates such as New Year's Day and the Spring Festival, continuing until March 2026, creating a vibrant atmosphere for full community engagement [1] - The initiative aims to showcase the unique charm of Weinan's winter tourism and provide visitors with a comprehensive and immersive cultural tourism experience [1]

Core Viewpoint - The winter tourism in Inner Mongolia and Shandong has seen a significant increase, with various ice and snow cultural activities being launched to attract visitors [1]. Group 1: Inner Mongolia Activities - Inner Mongolia has introduced 159 unique ice and snow cultural tourism activities this winter [3]. - The "Daily Ice and Snow Naadam" event in Chen Barag Banner, Hulunbuir, has attracted tourists nationwide, featuring traditional activities like horseback riding and archery, along with new fun projects such as curling and snow tubing [5]. - A local specialty market offers a variety of foods, including lamb skewers and milk tea, providing a comprehensive experience for visitors [8]. Group 2: Shandong Activities - In Shandong, winter cultural tourism has commenced in Yuncheng County, where visitors can enjoy local delicacies and purchase handicrafts [12]. - Interactive projects such as paper-cutting and traditional tea-making are available for tourists to experience [12]. - Evening activities include performances like Yingge dance and iron flower shows, showcasing the charm of traditional Chinese culture [13]. Group 3: Infrastructure Support - Local power departments are conducting 24-hour equipment inspections and hazard checks to ensure reliable electricity supply for winter tourism sites [15].

Core Insights - The recent National Day and Mid-Autumn Festival holiday saw a significant influx of urban residents engaging in "reverse tourism" to rural areas, showcasing diverse local customs and "new markets" [1] Group 1: Cultural Events and Activities - In Nanning, Guangxi, a cultural feast combining folk customs, food, intangible cultural heritage, and traditional Chinese aesthetics attracted numerous visitors, highlighted by a fashion show featuring local farmers in creative outfits made from rice ears and bamboo [3] - In Enshi, Hubei, a water market recreated the commercial scenes of the Song Dynasty, blending intangible cultural heritage displays with tourism experiences, offering visitors a unique cultural tourism experience [5] - In Jinggangshan, Jiangxi, a large immersive performance utilized cutting-edge technology such as holographic projection and dynamic sound and light effects, allowing for interactive experiences between actors and the audience, bringing historical memories to life [7] Group 2: Tourism Data and Trends - From October 1 to 6, hotels and homestays in nearly 2,000 county-level cities across the country welcomed tourists, with the top ten popular counties including Jiuzhaigou in Sichuan, Pingtan in Fujian, and Yangshuo in Guangxi [9]