12月初，滨江集团与兴耀地产合作的锦上观澜预售证价格获批。一直关注该盘的客户发现，这一号称萧山区"市北板块风向 标"项目，价格比之前存在落差：16层的高层均价3.6973万元/平方米，8层的小高层均价3.5672万元/平方米。这一价格水平比11 月份项目开放示范区时的放风价低了3000元-4000元/平方米。 21世纪经济报道记者唐韶葵 年关将至，滨江集团（002244.SZ）将"以价换量"的营销策略贯彻到底。其计划于本周六（12月13日）首开的两个全新盘——锦 上观澜与浩运府，预售证均价低于此前项目放风价大约3000—4000元/平方米左右。一套房源按100平方米计算的话，客户的预 算可以减少三四十万元。 这两个全新盘分别位于萧山区市北板块与区政府板块，是承接钱江世纪城、奥体核心区和滨江区等楼市高端板块外溢效应的关 键区域。从地段上来看，去化并非最迫切的问题，但是滨江集团仍然采取了"低开"加快现金回笼的策略。该公司相关人士对此 回应称：新盘并非降价，而是"按照当前市场能接受，去化速度比较快的价格开盘了"。 同策研究院联席院长宋红卫指出，锦上观澜项目的体量并不小，规划有650套住宅，项目首次取证仅88套房源。 ...

Core Insights - The real estate market in East China, particularly in Shanghai, Hangzhou, and Suzhou, is experiencing an increase in new property launches and strong sales performance, indicating a positive market trend [1][10]. Group 1: Shanghai Market Overview - In Shanghai, 41 projects launched a total of 4,570 units, with nearly 80% of the offerings being entry-level and upgrade products [2][6]. - The opening of new projects is characterized by a high willingness from developers to supply, with 14 new projects and 27 re-opened projects [2][6]. - The average price for the newly launched projects varies significantly, with some projects achieving a 100% sales rate on the opening day [6][9]. Group 2: Hangzhou Market Dynamics - Hangzhou's market is seeing a stable supply with 46 openings and 2,969 units launched, achieving a 72.5% sales rate [10][25]. - The market is increasingly polarized, with demand concentrated in core areas such as Qianjiang Century City and Chengdong New City, driven by improvement needs [10][25]. - The overall market remains active, with a significant number of registrations and a competitive bidding environment [10][25]. Group 3: Suzhou Market Activity - In Suzhou, four projects launched a total of 181 units, primarily in high-end improvement segments, with a focus on older demographics [15][22]. - The pricing strategy for new launches remains stable, with some projects offering promotional discounts to attract buyers [15][22]. - The market is characterized by a strong demand for new high-end developments, indicating a shift towards more premium offerings [15][22]. Group 4: Upcoming Projects - Several upcoming projects are scheduled for launch in the near future across Shanghai, Hangzhou, and Suzhou, with varying price points and product types aimed at different market segments [28][27]. - The anticipated launches include a mix of entry-level, improvement, and high-end properties, reflecting the diverse needs of buyers in these markets [28][27].