潮州单丛茶
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聚焦大湾区农交会|“媒体+”解码粤东地标:潮客文化孕育产业珍馐
Nan Fang Nong Cun Bao· 2025-11-14 11:04
Core Viewpoint - The article highlights the upcoming 2025 Greater Bay Area Agricultural Products Trade Fair and Specialty Products Expo, showcasing the unique agricultural products from the five cities of Eastern Guangdong, aiming to tap into the trillion-dollar consumption market of the Bay Area [12][13]. Group 1: Agricultural Products and Industry Development - The five cities of Eastern Guangdong (Shantou, Shanwei, Chaozhou, Jieyang, Meizhou) are known for their unique geographical features and rich agricultural products, including the famous Meizhou pomelo and Chaozhou Phoenix tea [15][19][30]. - Meizhou has become the largest pomelo production area in Guangdong, with a planting area of 650,000 mu and an annual output accounting for 20% of the national total, generating an industry value exceeding 8.9 billion yuan [20][26][27]. - Chaozhou's Phoenix tea has been recognized as a national specialty product, with an annual output value exceeding 1.8 billion yuan and a planting area of 117,600 mu [30]. - The bamboo shoots from Jieyang are also notable, with a planting area of 52,300 mu and an annual output value surpassing 1.5 billion yuan [33]. Group 2: Industry Upgrading and Technological Innovation - The Shantou city has developed a complete industrial chain for the "Lion Head Goose," with an annual output exceeding 8 million geese and a total industry value of over 4.5 billion yuan [37]. - The traditional food products from the Hakka culture, such as Hakka salt-baked chicken and pickled vegetables, are experiencing industrial upgrades through standardized production [64]. - The integration of technology in traditional fisheries is evident, with the establishment of breeding bases and smart farming platforms in Shantou and Shanwei, enhancing productivity and sustainability [56][57]. Group 3: Market Expansion and Brand Development - The upcoming trade fair is expected to facilitate the transition of local products from "regional specialties" to "industry landmarks," providing a platform for technological empowerment, brand building, and industry chain extension [68][69]. - The event will attract over 1,000 core buyers and feature a "supply-demand matching area" to enhance market penetration and brand influence for Eastern Guangdong agricultural products [73]. - The fair has already achieved significant exposure, with over 10 million interactions and connections to a media matrix of over 100 million users, indicating strong market interest [71].
粤味飘四海!广东绿色优质农产品在全国名特优新展会上惊艳亮相
Nan Fang Nong Cun Bao· 2025-09-15 16:00
Core Viewpoint - Guangdong's high-quality agricultural products showcased at the 23rd China International Meat Industry Exhibition in Xiamen, highlighting the province's commitment to agricultural development and market expansion [3][4][88]. Group 1: Exhibition Overview - The exhibition featured 28 enterprises from Guangdong, presenting 71 products across various categories, including specialty agricultural products, green food, organic products, and geographical indication products [6][7][14]. - Guangdong has a total of 1,532 certified green, organic, geographical indication, and specialty agricultural products, ranking first in the country in terms of both quantity and structure [9][10]. Group 2: Product Diversity - The showcased products included tea, fruits, livestock, medicinal materials, grains, and processed foods, demonstrating the diversity and quality of Guangdong's agricultural offerings [15][16]. - Guangdong is a significant tea production area, with six major tea types and a growing market for products like lychee black tea and Xinhui tangerine peel tea, contributing to a billion-dollar industry [19][21]. Group 3: Livestock and Poultry - In 2023, Guangdong's livestock industry generated a total output value of 169.68 billion yuan, reflecting a 7% increase from the previous year [25]. - Featured products included specialty items like "No. 1 native pig" and "No. 1 native chicken," showcasing the region's culinary heritage [32][34]. Group 4: Quality and Standards - Quality is a core competitive advantage for Guangdong's agricultural products, with a shift from quantity to quality in recent years, emphasizing green and high-quality standards [43][44]. - The region has established a three-tier standard system for products like Huazhi orange peel, ensuring traceability from production to sale [57][59]. Group 5: Market Expansion Strategies - The exhibition served as a platform for Guangdong to promote its agricultural products, with a focus on integrating online and offline sales strategies [69][78]. - A promotional event highlighted the nutritional value and unique flavors of Guangdong's products, attracting buyers from Fujian and other regions [74][76]. Group 6: Future Directions - Guangdong aims to enhance the value and market reach of its green and high-quality agricultural products, contributing to national food security and supply [90]. - The exhibition not only showcased agricultural achievements but also facilitated communication with buyers to better understand market demands for future product development [88][89].
双管齐下!建饶单丛茶标准化与红茶加工技术培训力促茶产业升级
Nan Fang Nong Cun Bao· 2025-06-19 09:00
Core Insights - The training sessions organized by the team from the Guangdong Academy of Agricultural Sciences aim to enhance the standardization of processing techniques for the local tea industry, specifically focusing on the quality improvement of Dan Cong tea and the introduction of Dan Cong black tea processing technology [1][5]. Group 1: Industry Overview - Jianrao Town, located in Raoping County, is a significant production area for Chaozhou Dan Cong tea, with over 27,000 acres of tea cultivation and an annual yield of approximately 20,000 tons, making it a crucial source of income for local farmers [3]. - The local tea industry faces challenges such as inconsistent processing techniques, lack of systematic knowledge among tea farmers and enterprises, and low utilization rates of tea raw materials, particularly during off-peak seasons [3]. Group 2: Training Sessions - The first training session focused on the standardization of Dan Cong tea processing, led by Chen Qin, Deputy Director of the Tea Research Institute. Key topics included the origins of Dan Cong tea, classification of tea types, and essential processing steps such as withering, frying, and drying [3][5]. - The second training session, conducted by Director Ma Chengying, emphasized practical techniques for black tea processing, including the importance of withering and the use of sensory methods to assess the quality of tea leaves [5]. Group 3: Strategic Initiatives - The training activities are part of a broader strategy by the local government and support teams to promote the development of the tea industry, focusing on technological empowerment and the introduction of innovative techniques to enhance processing standards and diversify the industry [5]. - By combining standardization with innovative techniques, Jianrao Town aims to improve the quality of Dan Cong tea, expand product varieties, and enhance market opportunities, contributing to the high-quality development of the Chaozhou Dan Cong tea industry and supporting rural revitalization efforts [5].