文/上海进深 严明会 贴着"潮鸣系"的标签，绿城的产品光环第一次照进了上海外环外的青浦新城。 今年9月上海七批次土拍中，浙江民营企业宇诚集团以底价2.7亿元竞得青浦区QPC1-0009单元75-04地 块，成交楼板价15505元/㎡，溢价率0%。 这是宇诚集团首次在上海拿地。 据现有爆料信息，项目将由绿城代建，推出建面约120-170㎡平层及约170-188㎡的低密叠墅，装标超 5000元/㎡，并计划在春节前后入市。 据现有信息来看，外立面为全玻璃石材金属类幕墙，预计打造全域抬板，全架空层，半地下车库，并配 置空中园区；社区内部打造泛会所。项目效果图已经释放。 它用"潮鸣系"的营造标准与审美体系，嫁接在青浦新城的土地上，瞄准的或许是区域内那些渴望高品质 改善、又对绿城品牌有情怀的客群。 但必须清醒认识到，豪宅的价值，一半在于产品，一半在于不可复制的地段与资源。 青浦"潮鸣"能继承绿城的工法与品味，却不能复制徐汇滨江的或北外滩的稀缺地段价值。 这个项目最引人瞩目的身份，是绿城在上海的第三个"潮鸣系"作品。 目前，绿城在上海打造了两个潮鸣系产品：潮鸣东方和潮鸣外滩。 其中，位于徐汇滨江的潮鸣东方已在5月入市，均价 ...

Core Insights - The new project "Green Town Shanghai Yilu" has reported a high subscription rate of approximately 122% with over 180 groups expressing interest in 148 units, but this figure masks underlying market challenges [1][4] - Despite the impressive initial numbers, 96 out of 148 units remain unsold less than a month after the launch, indicating potential difficulties in actual sales [2][4] Project Information - Project Name: Green Town Shanghai Yilu - Total Units: 148 - Total Area: 20,646.34 square meters - Units Sold: 52 (7,348.54 square meters) - Units Available for Sale: 96 (13,297.8 square meters) [3][4] Pricing and Market Comparison - The average price for the first batch of units is 106,900 CNY per square meter, with high-rise units averaging 98,800 CNY and duplex units at 131,700 CNY [4] - The pricing strategy has created competitive pressure on neighboring projects, such as "West Coast Sea," which has a lower average price of 96,500 CNY per square meter [5][6] Sales Strategy and Market Dynamics - The project has initiated a distribution strategy to expedite sales, indicating pressure to clear inventory ahead of a second batch release [7][10] - The project manager faces challenges balancing the sales of Yilu while also managing a new high-profile project in Hongkou, which could strain financial resources [8][9] Competitive Landscape - The land for Yilu was acquired at a record price of 2.916 billion CNY, with a 40% premium, setting a new benchmark for land prices in the area [11] - The competitive environment is intensified by the rapid sales of nearby projects, which have benefited from the heightened market interest following Yilu's launch [12] Future Considerations - The project is facing challenges related to its location and surrounding infrastructure, which may hinder its attractiveness compared to future developments [13]